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Marketing & Sales Information

Veda Renames its Marketing Services Division – Announces Partnership with Datalicious

Inivio (Veda’s Marketing Services Unit) announced a partnership with Datalicious to revolutionize content delivery to corporate websites Australian marketers can revolutionize content delivery on corporate websites – making the ‘one size fits all’ home page a thing of the past – through a first of a kind solution from Inivio and Datalicious, launched recently at the ADMA conference in Sydney.  ... Read More »

FirstRain Launches the First Big Data Analytics Solution

Delivers Real-time Insights into the Hands of Enterprise Marketing FirstRain, a leader in big data analytics for enterprise sales and marketing teams, released Market Insights, a revolutionary new way for CMOs, marketing teams and strategic leaders to put their go-to-market strategy into action.  FirstRain Market Insights is an enhanced suite of big data analytics capabilities that builds on FirstRain’s successful ... Read More »

How to Create a B2B Content Audit

In the B2B marketing world, content is used primarily to 1. Attract new prospects, and 2. Develop the relationship over time until the prospect is ready to see a salesperson, a process known as lead nurturing.  For these two purposes, business marketers need to have on hand an array of very particular types of content assets.  A good way to ... Read More »

CallCredit Enters China

Callcredit Information Group has further strengthened its presence in the international market by establishing an office in Shanghai, China. The company’s retail location planning consultancy, GMAP, has made the decision to establish a permanent presence in the country in direct response to retailer demand. The accelerated urbanisation of the country has resulted in the growth of a number of cities ... Read More »

Salesforce.com Completes Acquisition of ExactTarget

Salesforce.com (NYSE: CRM) announced it has completed its acquisition of ExactTarget, a leading cloud marketing platform used by more than 6,000 companies including Coca-Cola, Gap and Nike. Salesforce.com’s acquisition of ExactTarget furthers its mission of being the world’s leading CRM platform—one that enables companies to transform how they connect with their customers across sales, service and marketing. By combining ExactTarget’s leading ... Read More »

Experian Marketing Services Releases New Social Engagement Tools for Cross-Channel Marketing Platform

Multivariate testing and workflow enhancements also added to help drive more streamlined campaign management. Experian Marketing Services, a provider of integrated consumer insights and targeting, data quality and cross-channel marketing, today released new enhancements to its global cross-channel marketing platform to help marketers more effectively execute meaningful and well-coordinated campaigns across all channels.  Read More »

BOL Q1 2013 Revenue Up 12%

Bangkok-based business information provider, Business Online (BOL), announced its financial results for the first quarter of 2013. Revenues were US$2.9 million, up 12% year-on-year.   BOL’s net income in the quarter was US$493,000, an increase of 6.6% compared to the same period last year.  Diluted earnings per share in the period were Baht 0.02. The majority of BOL’s revenues were ... Read More »

Bisnode Q1 2013 Core Revenues Declined by -3.8%

Bisnode reports weak organic revenue growth, above all in the Nordic and BeNeFra regions and a powerful focus on internal structuring to create “One Bisnode”.  For the first quarter of 2013 Bisnode reported revenues of SEK 925 million versus SEK 1,033 million of prior year period a decline of 10%.  The numbers include the effects of divested businesses.  Core revenues ... Read More »

Bisnode Merges Fourteen Brands into One to Become Market Leader for Decision Support

Fourteen of Sweden’s foremost companies for decision support merge into one single brand: Bisnode.  The reason for uniting the group’s competence and experience is to enable a broader offering and to facilitate the development of future tools for decision-making.  The change is carried out in all of Bisnodes 19 markets, and consequently Bisnode becomes one of Europe’s largest suppliers of ... Read More »

D&B Malaysia Launches Hoovers Marketing Portal

Dun & Bradstreet (D&B) Malaysia has unveiled Hoovers, a global marketing portal designed to meet the challenges of international and regional marketing needs of local companies.  Malaysian firms will now be able to tap into D&B’s proprietary online database of more than 90 million companies, 100 million contacts and 900 industry segments worldwide. Through a wide range of search criteria, ... Read More »

Business Information: What Grows?

What Grows?  The Q1 earnings season is now behind us and there are some interesting contrasts!  … And the winners are:  S&P Indices, Credit Rating Agencies and Creditsafe! Equifax’s results were buoyed by an acquisition in the fourth quarter, otherwise the results in US CIS would have been a meager 2%.  Experian motored ahead with double digit growth; it admitted challenging ... Read More »