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Marketing & Sales Information

Acxiom Appoints Jeremy Allen as President of Marketing Services

Allen will manage and “reinvigorate” the company’s marketing services, a $445 million division, Acxiom said in a statement. Allen has more than two decades of enterprise marketing experience in leadership roles at Nielsen and McKinsey. In his most recent position as executive vice president of the marketing effectiveness division, he led turnaround revenue growth in three years. Allen earned a ... Read More »

SalesPredict and HG Data in Partnership

Helping B2B Marketing and Sales Teams Improve Demand Gen Targeting and Increase Conversion Rates – Predictive scoring now more refined with data about installed technologies SalesPredict, one of the leaders in Customer Lifecycle Intelligence solutions, and HG Data, one of the global leaders in competitive intelligence on installed technologies, announced today a new data partnership. Under the agreement, SalesPredict’s predictive scoring algorithm will ... Read More »

Lattice Engines adds HG Data’s Installed Technology Datasets to Drive Its Predictive Engine

Lattice Engines adds the most comprehensive global dataset of installed technologies, making its predictive B2B sales and marketing platform even more powerful  HG Data, one of the global leaders in competitive intelligence on installed technologies, and Lattice Engines, the leading provider of predictive marketing and sales applications, announced today that they have entered into a partnership.  This agreement gives Lattice Engines ... Read More »

Organizations Across EMEA See Data Integration as Biggest Challenge

Experian Research: 69 PER CENT OF ORGANISATIONS ACROSS EMEA SEE INTEGRATION OF MULTI-CHANNEL CUSTOMER ACQUISITION AS THEIR BIGGEST CHALLENGE New market research launched today reveals the five new rules of customer engagement that will satisfy the demands of the new and growing generation of less-loyal and self-service customers of the future More than two thirds of organizations across Europe, the ... Read More »

Dun & Bradstreet Now Integrated With Adobe Marketing Cloud

Dun & Bradstreet announced that its commercial data is now available in Adobe Marketing Cloud via Adobe Audience Manager’s Audience Marketplace feature (now in beta), which enables advertisers and publishers to buy and sell anonymous third-party data to expand audience segments. The integration of Dun & Bradstreet’s unique, deterministic data, curated from over 30,000 global sources and featuring more than 700 targetable attributes, enables B2B ... Read More »

Three barriers to B2B data-driven marketing

Ask any business marketer about the importance of data, and you’ll get plenty of good answers. “It’s essential,” they’ll say. “Data drives everything we do.” That’s a good thing, since marketers are under increasing pressure to manage, collect, and make use of data, according to a recent CMO Club/Gartner study. But in my experience, answers like this are just lip service. ... Read More »

Dun & Bradstreet Shifts to Partnership Model in Australia/New Zealand Market to Focus on Core Commercial Strategy

Dun & Bradstreet (NYSE: DNB) today announced it is shifting its Australia/New Zealand (ANZ) business to a Worldwide Network partner model. Archer Capital, a leading Australian private equity firm – via its newly-formed Credit Data Solutions* business – will acquire the entirety of Dun & Bradstreet’s ANZ business, including consumer risk and debt collection, and commercial solutions, for AUD $220 ... Read More »

General Motors CIO Randy Mott Joins Dun & Bradstreet Board of Directors

Dun & Bradstreet (NYSE: DNB) today announced the appointment of Randall D. Mott, General Motors’ senior vice president and chief information officer, Global Information Technology, to the company’s Board of Directors, effective immediately. Mott will serve on the Board’s Audit Committee and Innovation & Technology Committee. In this role, he will provide guidance in a number of areas, namely working with executives on ... Read More »

HC International’s Revenue and Profit Down in Q1 2015

HC International announced Revenues were US$34 million, a decrease of 5.5% compared with the same quarter last year. Profit in the quarter also recorded a drop falling 41% down to US$4.0 million.  Diluted earnings per share in the period were RMB 0.0365 (US$0.0059). Almost 80% of the Beijing-based company’s revenues were generated from online services amounting to US$27 million. This ... Read More »

NetSuite and Dun & Bradstreet Form Strategic Alliance

NetSuite Cloud with Accurate, Relevant Commercial Data to Help Speed Decision Making, Planning NetSuite Inc., one of the industry’s leading provider of cloud-based financials / ERP and omnichannel commerce software suites, announced an agreement with Dun & Bradstreet (NYSE: DNB) to provide NetSuite customers direct access from within its cloud-based business management suite to relevant B2B data drawn from the world’s largest commercial database. Having easy access to a ... Read More »

Acxiom Launches LiveRamp Connect across Australia & New Zealand

Connects the Digital Marketing Ecosystem Acxiom a customer data solutions and marketing services company, acquired privately held San Francisco based LiveRamp in 2014, the leading service for onboarding customer data into digital marketing applications, for approximately $310 million. Together, Acxiom and LiveRamp became the industry-leading solution for bringing offline customer data online accelerating Acxiom’s vision of a connected ecosystem that delivers ... Read More »

HG Data and the Aberdeen Group Strike Strategic Data Partnership

B2B tech marketers can target and engage tech buyers even more precisely HG Data announced a new, multi-year strategic data partnership with the Aberdeen Group, formerly Harte Hanks Market Intelligence. This new partnership will enhance the Aberdeen Group’s targeting and predictive analytics services by enhancing the view of the global technology install base; giving sales and marketing professionals greater actionable ... Read More »

Infogroup Lawsuit Against DatabaseUSA Heads to Trial

Contrary to erroneous published reports claiming Infogroup has lost its federal lawsuit against DatabaseUSA and its affiliated companies, the case will head to discovery phase and jury trial now that a judge has issued preliminary rulings. A District Judge denied Infogroup’s motion for preliminary injunction on March 30, but the court also explained in a 33-page opinion that the ruling “does not ... Read More »

Infogroup Launches “[email protected],” A Full-Service SMB Marketing Agency

Infogroup launched a marketing services agency, [email protected] The full-service agency offers custom marketing solutions, implementing multichannel campaigns to assist small and mid-size businesses target and reach their ideal audiences. [email protected] specializes in integrated online and offline campaigns, including search engine marketing (SEM), display advertising, remarketing, direct mail, email marketing, and custom calling campaigns to maximize return. [email protected] leverages Infogroup’s leading ... Read More »

Global 5000 Database Now 4,515 Active Records

For Q1 of 2015, Global 5000 finished with 4,515 active records in the database. The total revenue now represented by The Global 5000 companies exceeds $58 trillion – an amazing concentration of size and buying power in one marketing database. Based on overall worldwide figures we have seen in the press, this represents about 70% of the global GDP. During ... Read More »