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Sinotrust Publishes First Issue of China Automotive Consumer Trends Report

Different regions show remarkable variations in automobile consumption, and consumers in the Yangtze River Delta have the most advanced consumption concept Beijing, July 14, 2011—-Sinotrust and Auto.Sohu. jointly released the first issue of China Automotive Consumer Trends Report on July 14. Wang Chunyan, who is in charge of the Report and General Manager of Sinotrust Automotive Marketing Strategy Services, pointed ... Read More »

China Automotive Sector: Effective Marketing in a Vertical Market Segment

Sinotrust Suggests Automakers Need More Effective Car Clinics Car clinics are one of best methods to help automakers sort out market responses before they introduce new products. To be more specific, target customers are asked to give evaluations on upcoming new products and product prototype in order to assist automakers to make accurate judgments on market responses after products were ... Read More »

Sintotrust Research Feels the Pulse of the Automotive Sector

Sinotrust Analysis on Development of China’s B-segment Market B-segment market achieves recovery in 2011 due to the withdrawal of favorable policies for 1.6L or below engine size. B-segment vehicles can be divided into 3 Mainstreams, among which the B Mainstream, represented by Accord, Camry and Teana took the largest market share, accounting for 57.0%, which marks the B Mainstream the ... Read More »

Sinotrust Releases Analysis of the Chinese MPV Market in 2010

 The growth of the MPV market will outpace that of the sedan market in the future Beijing, April 8, 2011—-In 2010 the narrowly defined passenger vehicle market achieved a sales volume over 11 million units. Among its various segments, the sales growth of the SUV and the MPV segments is very impressive. The former ranks first with a growth rate ... Read More »

Sinotrust Discussion: Seven Methods for Converting Customer from Satisfied to Loyal

Does “Customer Satisfaction” Improve customer’s loyalty, so as to stimulate the realization of customer value? As per the survey on customer’s satisfaction and loyalty in various industries, the linear relationship is not always available between satisfaction and loyalty. When the customer is satisfied, both loyalty and satisfaction are quickly enhanced, thus improving customer value; while when the customer is not ... Read More »

Sinotrust Discussion: Beware Top Ten Misunderstandings on Database Marketing

Tiger Li, Director of Business Decision Solution, Sinotrust Automotive Marketing Solutions discusses the Top Ten Misunderstanding of Database Marketing in a document which has been posted in the BIIA Industry Library.  Tiger Li states that database marketing shall be considered from various aspects and could provide enterprises with a complete range of services, so as to maximize the benefits of ... Read More »

Sinotrust’s Analysis of the Chinese Automotive Market in Q3

The auto sales growth shows a slowdown on a monthly basis while domestic auto brands’ market shares keep increasing Beijing, November 5, 2010—-According to the data released by China Association of Automobile Manufacturers, China’s auto output and sales of the first three quarters in 2010 soared by 36.10% and 35.97% to 13.083 million units and 13.139 million units respectively from ... Read More »

Sinotrust Helps Automakers Effectively Improve Dealer Service Quality

Beijing, October 13, 2010—-Pioneering in the automotive marketing research in 1997, Sinotrust has become the largest automotive customer satisfaction research institute in China. In the latest monthly Automotive Policy and Market Seminar, which was initiated by China Passenger Car Association and hosted by Sinotrust and other  related institutes, the experts from Sinotrust pointed out that customer satisfaction research has become ... Read More »