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Gartner Reports Double Digit Growth for Fourth Quarter and Full Year 2011

Contract Value $1,116 Million, Highest in Gartner’s History, Up 14% YoY – Full Year 2011 Diluted Earnings per Share $1.39, Up 45% YoY – Full Year 2011 Free Cash Flow $213.6 Million, Up 11% YoY Gartner total Q4 revenue was $427.7 million, up 12% year-over-year. Foreign exchange had only a negligible impact.  Net income increased 23% while Normalized EBITDA increased ... Read More »

Nielsen Catalina and eXelate Extend Partnership

In the US, audience targeting exchange company eXelate has partnered with shopper insights specialists Nielsen Catalina Solutions to give CPG marketers access to data on in-store purchasing behaviour. Nielsen first announced a partnership with eXelate in March last year, integrating its granular online and anonymous household-level off-line data into eXelate’s Targeting eXchange. To power the new system eXelate collects data ... Read More »

TRA and Experian Partner for TV / Auto Data Link

US media measurement and analytics firm TRA and auto market intelligence provider Experian Automotive are the latest partners to link TV audience data and automotive buying. ‘Media TRAnalytics TV Auto Ratings’ will automatically match auto registration with TV data at the household level. TRA’s patented Media TRAnalytics solution currently matches second-by-second TV tuning data from set-top boxes in 2.2 million ... Read More »

SME Access to Finance: Pepperdine, Dun & Bradstreet Credibility Corp. Partner for Research

Pepperdine University’s Private Capital Markets Project and Graziadio School of Business and Management announced a national partnership with Dun & Bradstreet Credibility Corp. to develop research on the national economy and private capital access for small- and medium-sized businesses. The first stage of the 2012 Economic Forecast will be released in the third week of January 2012. The second area ... Read More »

Nielsen Acquires ‘The Perishables Group’

Nielsen has acquired Chicago-based fresh food industry research specialist The Perishables Group. Terms of the deal were not disclosed.   The Perishables Group was founded by in 2000 by Bruce Axtman, who spun off a consulting practice he created while he was a Partner at Willard Bishop Consulting. The company’s offerings include consumer and trade research, syndicated data and category development ... Read More »

Sinotrust Launched DealerMapTM—China’s First Automotive Network Management Analysis Solution

Sinotrust, China’s leading automotive marketing solutions provider, launched the DealerMapTM–automotive network management analysis solution on December 13.  The China passenger vehicle dealer network database of DealerMapTM covers the information about 20,000 authorized dealers from more than 100 JV, domestic and imported brands that is collected and updated by Sinotrust since 2005. To read the full story click on this link: Sinotrust ... Read More »

Secrets to Tackle Chinese Automotive Market Shifts

After being the world’s No.1 in 2009 and 2010, the Chinese automotive market is now facing a totally different situation. The ever-widening European Debt Crisis, the continuous gloom in the global economy, the interim shortage in auto supply caused by the Japanese earthquake and the withdrawal of the government stimulus policies one after another, all this brings an end to ... Read More »

The China Automotive Consumer Trends Report – Jing-Jin-Ji City Cluster Jointly Released by Sinotrust and Auto.Sohu

Sinotrust and Auto.Sohu jointly published the China Automotive Consumer Trends Report—Jing-Jin-Ji City Cluster on November 9. By analyzing consumers’ demographic and social characteristics, and car-purchasing, using and repurchasing behaviors, the Report interprets the purchasing characteristics of auto customers in the Jing-Jin-Ji city cluster. To read the full report click on the attachment: Sinotrust company news_The China Automotive Consumer Trends Report -Jing-Jin-Ji ... Read More »

Vertical Markets: New Localization Model

Foreign auto brands and their Chinese partners will form a new cooperative pattern in further game playing. In the past, Chinese automakers simply introduced its foreign partners’ products into the Chinese market and directly adopted their advanced technologies and managerial models. However, in the new localization pattern, both parties will build a mutual manufacturing and technology platform to produce self-made ... Read More »

Sinotrust’s Latest Analysis on Characteristics of Chinese Luxury Car Customers

According to Sinotrust’s research, the year 2010 witnessed the most rapid development of China’s luxury car market, when sales volume increased from 157,000 units in 2006 to 604,000 units in 2010 with a growth rate over 60% (luxury brands include Mercedes-Benz, BMW, Audi, Lexus and Volvo). Two major segmentations within high-end car market are B-segment and C-segment. Specifically, luxury B-segment ... Read More »

Mayfield Media Strategies and Business Strategies Group join forces to unlock acquisition opportunities in Asia.

Mayfield Media Strategies and Business Strategies Group have formed a partnership to help exhibition organisers in Asia market themselves for sale to international purchasers. Mayfield Media are the leading specialist acquisition brokers for the exhibition industry.  Over the past 15 years, they have helped many independent organisers sell their businesses or set up joint ventures with international partners.  Mayfield Media ... Read More »

Sinotrust: Differentiated Marketing, a Thorny Problem

China’s vehicle parc will soon exceed a hundred million, and the aftermarket is slowly maturing with the rise of the auto maintenance/repair, auto financing, auto insurance, used-car trade, auto culture and auto rental sectors. Under this circumstance, differentiated marketing will become increasingly complicated. Many large auto dealer groups have emerged in the Chinese market.  When conducting marketing activities, these dealer ... Read More »

Sinotrust’s Insights into Chinese Super-Luxury Vehicle Users

China Super-Luxury Vehicle Market Rebounds After an ephemeral negative growth of 10% in 2009, the Chinese super-luxury vehicle market saw a strong rebound in 2010, with the sales volume increasing to 1,900 units by nearly 200%. At the “Auto Policy and Market Analysis Workshop” organized by the China Automobile Dealers Association and co-organized by the CPCA and Sinotrust on July ... Read More »

Nielsen Reports 10% Rise in Revenue in Q2

Nielsen has reported a 10% rise in revenue to $1.4 billion for the second quarter, the result of a 14% increase in its Buy consumer purchase behavior segment and a 4% increase in its Watch media research arm. Net income for the second quarter was $69m, compared with $74m in the second quarter of 2010, but adjusted net income for ... Read More »