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Lead Generation

How Performance Marketing Accelerates B-to-B Prospecting

Every time you turn around, a new “performance marketing” opportunity turns up for B-to-B marketers.  What a treasure trove!  And on the face of it, a real boon, because you only pay when your prospect takes the action you’re looking for—the click, the download, the purchase, whatever.  But there are some potholes to consider.  Let’s look at how marketers get ... Read More »

D&B Stock Rises notwithstanding a Downgrade by Fitch Ratings

August 15, 2012:  The stock price for The Dun & Bradstreet Corporation (NYSE:DNB) rose in value by 2.03% by mid-day trading notwithstanding a ratings downgrade by Fitch Ratings. Fitch Ratings has downgraded the Issuer Default Rating (IDR) of Dun & Bradstreet Corp. (D&B) to ‘BBB+’ from ‘A-‘. The Rating Outlook has been revised to Negative from Stable.  The downgrade and ... Read More »

Outsell Analyst Chuck Richard Knocks the “200 Free Leads” Business

Information industry analyst Chuck Richard took aim at a broad swath of data vendors offering low-cost marketing and sales leads, proclaiming that “shallowly pre-qualified contacts” are fueling the “200” or “500 free leads” offers that are sending a dangerous signal to the industry. In an analysis published by information-industry advisory firm Outsell, Richard argues that marketers surveyed by the research firm ... Read More »

Access Intelligence Acquires LeadsCon, Daily Deals Summit

Access Intelligence, owner of FOLIO:  publisher Red 7 Media, announced today it has acquired LeadsCon, a portfolio that includes the biannual LeadsCon conference, a membership-based LeadsCouncil, the Daily Deal Summit series, an e-newsletter and other soon-to-be-announced marketing conferences and products. New York-based LeadsCon, which serves the online lead generation industry, will continue to be led by president and founder Jay ... Read More »

Predictive Analytics Expert eBureau Spins Off Digital Ad Targeting Business

Predictive analytics firm eBureau announced in January that it has spun-off its online advertising targeting business into a new company called TruSignal™. TruSignal will focus its product, sales and marketing efforts on pursuing business opportunities among Fortune 500 consumer brand advertisers, direct response-oriented online marketers, and their interactive marketing agencies. TruSignal helps leading consumer marketers and their advertising agencies discover and ... Read More »

InboundScore: A New Tool to Prioritize Inbound Sales Leads

InboundScore is a new startup company which turns inbound website sales leads into a prioritized queue of rich prospect profiles with up to 25 pieces of actionable contact and company data.  It is inviting prospects to sign up to a free Beta test.  When the public launch comes later in the year, InboundScore will start at $29 per month, with ... Read More »