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Lead Generation

IBM Acquires Silverpop

At its annual Smarter Commerce Global Summit event, IBM (NYSE: IBM) today announced it has completed the acquisition of Silverpop, a privately held software company based in Atlanta, Ga.  Financial terms of the deal were not disclosed. Silverpop empowers marketers with cloud-based capabilities that deliver personalized customer engagements that scale for any sized business.  Silverpop’s automated platform reduces the complexity of omnichannel marketing and makes it ... Read More »

B2B Marketing: How Big Should Your Campaign Budget Be?

At the ClickZ Live 2014 conference in New York, Michelle Killebrew presented an interesting case study of an IBM campaign called Rethink Business.  It got me thinking (or, should I say, rethinking?) about campaign budgeting.  My question is: how do you set a budget for a multi-touch, multi-target B2B digital campaign like the one Michelle was describing?  The short answer: spend as much as ... Read More »

HG Data Secures $2 million in Funding

HG Data (www.hgdata.com), a global leader in enabling B2B technology companies to target sales and marketing programs by the installed technology environments of their customers and prospects, announced it has secured $2 million in additional Series A funding led by venture capital fund Rincon Venture Partners, bringing its total Series A funding to $5.5 million.  Also participating in the round ... Read More »

How Many Leads Do You Need to Generate? Use This Simple Calculator

One key to successful B2B lead generation programs is to calculate exactly the right number of qualified leads to provide to sales—as part of your campaign planning.  If you generate too many leads, you’ll be wasting precious marketing dollars. If you generate too few, your firm may be at risk of missing its revenue targets, with potentially disastrous financial implications.  ... Read More »

Epsilon Partners With TransUnion to Introduce Auto Insurance ValueScore

New Prospecting Solution for Auto Insurance Marketers Enables Them to Find Their Best Prospects both Offline and Online Epsilon announced the launch of Auto Insurance ValueScore.  In partnership with TransUnion, Auto Insurance ValueScore enables marketers to target new auto insurance prospects who are most likely to resemble their most valuable existing customers. A household marketing indicator that solely ranks prospects ... Read More »

InsideView for Marketing Now Available for Microsoft Dynamics CRM

InsideView®, Inc. announced InsideView for Marketing™ for the Microsoft Dynamics CRM Platform.  Now, with the addition of InsideView for Marketing, Microsoft Dynamics CRM users can more easily build and maintain a clean database, enrich new leads in real-time and build campaigns that produce more qualified leads and achieve greater marketing ROI. InsideView provides critical data, insights and connections for stronger ... Read More »

OneSource: Now Named Avention Launches New Biz Intelligence Software

OneSource Information Services announced changing its name to Avention Inc., following the January acquisition of sales intelligence company, SalesQuest.  At the same Avention launches a business-to-business information database software. Avention will provide sales, marketing and research professionals with specific and widespread data on more than 23.5 million companies worldwide.  CEO Jonathan Flatow said the company spent the past 18 months working with engineers ... Read More »

Why Do Marketers Fail to Provide Warm Leads?

Many B2B companies with limited resources are struggling to meet growth demands. They are all asking themselves the same question: what marketing activities should we prioritize when we have neither the time nor the finances to do everything? Vendemore (a Bisnode company) has identified a successful marketing mix to provide warm leads for B2B market­ers within the IT-industry companies that ... Read More »

Neustar 2013 Revenues Grew by 8% to $902 Million

Neustar, Inc. (NYSE: NSR), a trusted, neutral provider of real-time information services and analytics, announced its financial results for 2013: Revenue for the year totaled $902.0 million, an 8% increase from $831.4 million in 2012. This increase was due to stronger demand for our Marketing Services and Data Services and an increase in NPAC fixed-fee revenue in Data Registries. Operating ... Read More »

TechMedia Network Acquires BuyerZone

TechMedia Network Inc. (TMN) announced that is has acquired BuyerZone from Reed Business Information.  No transaction details where disclosed. TMN is a digital tech and science publisher with proprieties like Space.com, TopTenReviews and LAPTOP.  BuyerZone is an SMB purchasing and lead-generation platform with more than one million registered buyers and over 8,500 sellers on network. Lead generation was a top ... Read More »

Duedil Helps to Find New Leads

Duedil has launched a new advanced search feature, an industry-leading product which makes it easier than ever to research your market, identify companies and individuals to build relationships with, and turn prospects into meetings.  One will be spending less, freeing up more resources for what matters most – growing your business. Watch the introductory video. Whether you’re in IT consultancy ... Read More »

Yelp Reports Revenue Growth of 70% in First Quarter

First-quarter earnings showed strong growth in key areas. Net revenue increased 70 per cent year-on-year to $46m, topping analysts’ expectations. Unique visitors and cumulative reviews were both up more than 43 per cent, while paying local business accounts (local businesses that pay to advertise on the site and that drive revenues) increased 63 per cent. Net loss in the first ... Read More »

Oracle Acquires Software Maker Eloqua for $810 Million

Oracle Corp. agreed to buy Eloqua Inc, a maker of marketing automation software that listed on the Nasdaq in August, for about $810 million, underlining Oracle’s efforts to drive growth through cloud-computing services. Eloqua provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow.  More than 1,000 clients rely on the marketing automation power ... Read More »

InfoArmy Wants YOU!

InfoArmy, a competitive intelligence provider is recruiting freelance researchers to build world-class Competitive Intelligence Reports with an elite community of global researchers. According to InfoArmy a group of researchers have already earned $94,921…and counting.  How does it work? Researchers are asked to choose a company that are of interest to them, then follow a guided process A more experienced Senior Researcher reviews ... Read More »