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SalesPredict and HG Data in Partnership

Helping B2B Marketing and Sales Teams Improve Demand Gen Targeting and Increase Conversion Rates – Predictive scoring now more refined with data about installed technologies SalesPredict, one of the leaders in Customer Lifecycle Intelligence solutions, and HG Data, one of the global leaders in competitive intelligence on installed technologies, announced today a new data partnership. Under the agreement, SalesPredict’s predictive scoring algorithm will ... Read More »

Lattice Engines adds HG Data’s Installed Technology Datasets to Drive Its Predictive Engine

Lattice Engines adds the most comprehensive global dataset of installed technologies, making its predictive B2B sales and marketing platform even more powerful  HG Data, one of the global leaders in competitive intelligence on installed technologies, and Lattice Engines, the leading provider of predictive marketing and sales applications, announced today that they have entered into a partnership.  This agreement gives Lattice Engines ... Read More »

Connexity Buys PriceGrabber

Marketing services company Connexity Inc. said it has acquired price-comparison shopping site PriceGrabber for an undisclosed amount to form one of world’s largest sources of “high-intent” shopping leads. Connexity said the combination of the two Los Angeles-based companies will form the second-largest product listing lead generation channel for retailers after Google and more than twice as large as similar channels or ... Read More »

Exciting new Tools for B2B Prospecting

Finding new customers is a lot easier these days, what with innovative, digitally based ways to capture and collect data.  Early examples of this exciting new trend in prospecting were Jigsaw, a business-card swapping tool that allowed sales people to trade contacts, and ZoomInfo, which scrapes corporate websites for information about business people and merges the information into a vast ... Read More »

HG Data and EverString Form Strategic Partnership

Combining EverString’s powerful predictive analytics with HG Data’s vast install datasets will help clients precisely identify, target, prioritize, and engage with their top customer prospects HG Data and EverString, a predictive marketing and sales intelligence SaaS provider, announced that they have entered into a strategic partnership and reseller agreement. As part of this agreement, EverString’s algorithms for predictive lead scoring ... Read More »

Salesforce.com Introduces Salesforce Files Connect

Salesforce.com has launched Salesforce Files Connect, a centralized file-sharing solution that enables business users to browse, search, and share internal and external files from a unified interface. Initially Salesforce Files Connect will natively integrate with Microsoft OneDrive for Business and SharePoint, but the company plans to add connectors for other file platforms, including Google Drive, in the next several months/ The ... Read More »

Veda Acquires ‘The Prospect Shop’

Veda announced the acquisition of direct marketing and data agency The Prospect Shop (TPS).  The investment is part of Veda’s growth strategy for its marketing services division, Inivio. The acquisition of TPS expands Inivio’s offering into the not-for-profit market sector and business to business marketing. TPS provides target marketing services to improve return on marketing investment (ROMI) for their customers ... Read More »

HG Data Partners with Leadspace

Partnership to Take Predictive Analytics and Sales Funnel Analysis to a New Level.  Enhances Leadspace’s ability to generate laser-like sales and marketing targeting at both the company and the contact level for its customers HG Data, a global leader in competitive intelligence on installed technologies, announced the company has entered into a partnership with Leadspace, the leading B2B demand gen platform. ... Read More »

HG Data in Partnership with InsideView

HG Data Makes InsideView’s Market Intelligence Platform Even Smarter with Installed Technology Dataset.  InsideView’s market intelligence platform to be turbocharged with HG Data’s installed technology intelligence of more than 8 million products at over 1.3 million companies worldwide HG Data announced that InsideView, a pioneer in sales and marketing intelligence, has entered into an OEM agreement with HG Data. InsideView ... Read More »

What the Growth of Inside Sales Means to B2B Marketers

I heard an arresting comment at the LeadsCon conference in New York in August.  The speaker claimed that inside sales has outstripped outside sales in B2B, a statistic that both surprised me and got me thinking.  Turns out, the statement was based on a recent study showing that inside sales is growing 7.5%, compared to field sales at only 0.5%, and that as ... Read More »

B2B Marketers Still Struggle with Lead Nurturing

Important Message to our B2B Marketing Professionals from Ruth Stevens. I thought it was widely understood by now that staying in touch with a prospect who has shown some interest in your product or service can triple, even quadruple, lead-to-sales conversion rates.  But a new study from Bizo and Oracle Marketing Cloud suggests that business marketers are still struggling to get the ... Read More »

Priorities in the Telecoms Sector: Operational Efficiency and Monetization

Experian’s international survey of leading executives in the Telecoms industry concluded that the need for more operational efficiency and data monetisation are two of the most significant challenges facing the telecoms sector, while improving the quality of decision making and reaching the right customers is considered crucial for success in 2014. The main findings from the survey include: The number ... Read More »

B2B Marketing is Falling Down on the Job – The List of Oft-forgotten B2B Marketing Imperatives

Ruth Stevens, BIIA’s Director, recently commented on failings in B2B Marketing: I heard a horror story the other day from a consumer packaged goods executive ranting about a meeting with a vendor.  “I gave the guy an appointment, and he spent the whole time presenting his product,” she said.  “[He] never asked me a thing about my situation, and what ... Read More »

Salesforce.com Acquires Startup RelateIQ

Salesforce.com has reached a deal to acquire RelateIQ, a Palo Alto, Calif.-based startup. The deal values RelateIQ at a combined $390 million. Salesforce will issue shares worth about $350 million in exchange for all shares of RelateIQ. The filing says Salesforce expects to issue between 6.2 million and 7.6 million shares. RelateIQ has $40 million in cash from its latest ... Read More »

Salesforce.com Announces Strategic Partnership with Deutsche Telekom and Invests for Growth in Germany

Deutsche Telekom and Salesforce.com Now Strategic Partners in DACH (Germany, Austria, Switzerland).  Salesforce.com has selected Deutsche Telekom’s corporate customer unit T-Systems as the provider for the previously announced data centre in Germany, which will be powered 100 percent by renewable energy sources. This new data centre, salesforce.com’s first in Germany, is expected to support the company’s cloud computing services across ... Read More »

NetLine Corporation Launches Free B2B Content Syndication Service

NetLine Corporation announces the release a new product – ContentFlow.  ContentFlow is NetLine’s free B2B content syndication tool complementing its existing lead generation services. ContentFlow allows B2B companies to syndicate their professional learning business content on NetLine’s content network of over 15,000 web properties, reaching an estimated monthly audience of 75 million business professionals across more than 350 industry sectors. NetLine’s Content Marketing ... Read More »