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Direct Marketing – Consumer

Acxiom Disrupts Conventional Marketing Models with New Audience Operating System (AOS)

“Rather than Building a Better Mousetrap, Instead, We Chose to Breed a World-class Cat.”  Quote by Phil, Mui, Acxiom’s Chief Product and Engineering Officer. Acxiom® (Nasdaq: ACXM) introduced a new way for marketers, agencies and publishers to define, manage and reach best audiences across online and offline channels.  Acxiom Audience Operating System™ (AOS) is unique because it enables marketers to ... Read More »

Acxiom Launches New Consumer Portal ‘AboutTheData.com’

Acxiom® announced the unveiling of AboutTheData.com, perhaps one of the first online consumer portals of its kind that allows individuals to view and update core data elements that are part of the information Acxiom makes available to advertisers for digital marketing. In its website ‘AboutTheData.com’ Acxiom states: “If you want to get the best advertising delivered to you, based on ... Read More »

Veda Renames its Marketing Services Division – Announces Partnership with Datalicious

Inivio (Veda’s Marketing Services Unit) announced a partnership with Datalicious to revolutionize content delivery to corporate websites Australian marketers can revolutionize content delivery on corporate websites – making the ‘one size fits all’ home page a thing of the past – through a first of a kind solution from Inivio and Datalicious, launched recently at the ADMA conference in Sydney.  ... Read More »

Acxiom Revenues Down 2%

Acxiom revenue (quarter ending June 30th 2013) was $266 million, down 2 percent compared to $272 million for the prior-year period.  Income from operations decreased 5 percent to $24 million in the current quarter, compared to $25 million in the prior year. Marketing and Data Services revenue decreased 2 percent to $188 million in the quarter, compared to $192 million; ... Read More »

Harte-Hanks Q2 2013 Revenues Flat

Harte-Hanks, Inc. (NYSE: HHS) reported second quarter 2013 diluted earnings per share from continuing operations of $0.13 on revenues of $188.3 million (versus $189,6 of prior year period). Total revenues decreased 0.7% driven by a decrease in Direct Marketing revenues of 1.9%, partially offset by an increase in Shoppers revenues of 2.8%.  Direct Marketing results reflect the impact of our ... Read More »

Salesforce.com Introduces New Radian6 Social Listening Coverage in China, Russia

For the first time, global brands will be able to comprehensively listen to conversations and engage with people on the most popular and widely adopted social networks in China and Russia, including Sina Weibo and VKontakte (VK.com). With the new social listening coverage, marketers will be empowered to identify sales leads, discover advocates, uncover social influence, track sentiment and more ... Read More »

Salesforce.com Completes Acquisition of ExactTarget

Salesforce.com (NYSE: CRM) announced it has completed its acquisition of ExactTarget, a leading cloud marketing platform used by more than 6,000 companies including Coca-Cola, Gap and Nike. Salesforce.com’s acquisition of ExactTarget furthers its mission of being the world’s leading CRM platform—one that enables companies to transform how they connect with their customers across sales, service and marketing. By combining ExactTarget’s leading ... Read More »

Experian Australia in Partnership with Eyeota

Experian Australia announced a partnership deal with customer data targeting company, eyeota, creating one of Australia’s most comprehensive portfolios blending online and offline audience data. By combining Experian’s Mosaic geo-demographic information with online data in eyeota’s consumer data marketplace, marketers have access to the largest online customer data set in the country. The enhanced data will enable brands to connect ... Read More »

Acxiom Germany Offers Consumer Data with Ethnic and Religious Characteristics

According to the German publication „Capital“  Acxiom offers consumer data on 15 million German residents with the characteristics of „Repatriates“, „Non-european Islamic“ , „Balkan“ and „African / South of the Sahara”.   The characteristics will be determined based on a pre-and surname analysis and matched with public sector information .  Dataprotection advocates in Germany voiced their opposition to this type ... Read More »

E-marketing and the Rifle Shot into the Dark

Anthea Stratigos, Co-founder and CEO of Outsell Inc. expresses her frustration about the flood of irrelevant, misdirected mail.    The following is an excerpt of her recent ‘Insight’: “Every so often, everyday life with end users yields profound insights about how parts of the media and information industry really work. The ever increasing amount of irrelevant email pouring into the inbox ... Read More »

IMS Health Buys Social Media Analyst Semantelli

IMS Health has acquired social media analytics firm Semantelli for an undisclosed sum. Bridgewater, NJ-based Semantelli offers a set of cloud-based tools that automate the collection of insights into consumer and physician behavior and sentiments. Its proprietary technologies enable organizations to access, navigate and analyze both structured and unstructured data from thousands of online resources, including social networks and other ... Read More »