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Direct Marketing – Consumer

Yellow Pages (YP) Expands Digital Advertising Portfolio for National Brands, Announces Retargeting for Online Display

YP, the largest local ad platform in the U.S., aims to empower advertisers to turn insights into action by applying retargeting capabilities, powered by DataXu, to its 70 million “doers” using search history to identify and connect brands with a qualified audience across the web.  YP offers retargeting for online display advertising, to enable advertisers and agencies to extend their ability ... Read More »

Experian Marketing Service Unveils Comprehensive End-to-End Marketing Suite

The Experian Marketing Suite enables brands to create and deliver authentic customer experiences across all interaction points Experian Marketing Services launched the Experian Marketing Suite .  Unveiled at Experian Marketing Services’ 2014 Client Summit in Las Vegas, Nevada, the Marketing Suite is a cohesive end-to-end marketing solution that enables brands to create and deliver authentic customer experiences every time, in any channel and ... Read More »

Experian Unveils Entity Linkage Service

New tool helps companies increase customer retention and segmentation, and improve marketing spend Experian® launched Entity Linkage Service, a new tool designed to help companies acquire qualified commercial accounts by identifying business owners and company decision makers within their current consumer customer base. By leveraging their existing consumer portfolios, companies using the new service can maximize the full potential of ... Read More »

5 Steps to Customer Data Hygiene: It’s Not Sexy, But it’s Essential

Are you happy with the quality of the information in your marketing database? Probably not.  A new report from NetProspex confirms: 64% of company records in the database of a typical B2B marketer have no phone number attached.    Pretty much eliminates phone as a reliable communications medium, doesn’t it?  And 88% are missing basic firmographic data, like industry, revenue or employee ... Read More »

SHIFT and Acxiom Partner to Maximize Marketing ROI by Combining Custom Audience Data and Media Buying Solutions

SHIFT, a leading marketing software company for social advertisers, announces the integration of Acxiom’s AOS into SHIFT’s Open Marketing Cloud, which provides tools for planning, optimizing and analyzing social advertising campaigns for global brands, including 10 of the top 20 largest advertisers in the world.  The integration brings data and media buying together, enabling marketers to drive more targeted campaigns ... Read More »

Neustar Launches PlatformOne

Cross-channel analytics and business intelligence company Neustar unveiled a new unified analytics service called PlatformOne.  The release is the culmination of several years of development and acquisitions, most notably that of Aggregate Knowledge late last year. PlatformOne’s primary components include: Customer intelligence: Via Neustar’s proprietary data, marketers can identify and verify customers in real time and use that data to apply predictive segmentation. Media intelligence: Marketers ... Read More »

Yahoo!7 and Inivio (Veda) in Data Partnership

Yahoo!7 and Inivio, the marketing services division of Veda, announced a new commercial partnership in Australia. The partnership will see Yahoo!7 leverage Veda’s extensive offline data through Inivio to deliver highly targeted, effective online advertising to consumers. Yahoo!7 will leverage its existing online data, addressable audience and targeting expertise with Inivio’s consumer insights from around 95% of the population.  Collaboratively, ... Read More »

Harte Hanks Reports Q4 2013 Revenues Declined 3.5%

Harte Hanks (NYSE: HHS) reported fourth quarter 2013 revenues of $152.2 million compared to $157.8 million in the same quarter last year, a 3.5% decrease.  The decline in revenues was primarily driven by a 13.6% decline in our Retail vertical due to clients making mail format changes.  In addition, several of client segments in the technology industry continue to struggle, ... Read More »

Acxiom Enters in Partnership with Twitter

Acxiom® has entered into a partnership with Twitter, the global platform for public self-expression and conversation in real time.  Acxiom will incorporate a “CRM Approach” into Twitter’s tailored audiences tool which allows advertisers to use the intelligence from their CRM database to define the audiences they want to reach on Twitter. Acxiom’s partnership with Twitter will enable advertisers to connect ... Read More »

Digital Data: The New Currency in the Digital Age

Personal data has been transformed into a valuable new currency in the digital age, with revelations over government surveillance and how companies are able to commercially exploit our data at the forefront of the debate.  But how much information is potentially available on the average smartphone user?  As an experiment, Daniel Thomas of the Financial Times decided to access his own ... Read More »

The Value of Data: Consequences for Insight, Innovation and Efficiency in the U.S. Economy

“The Value of Data: Consequences for Insight, Innovation and Efficiency in the U.S. Economy” is a first-of-its-kind study that quantifies the value of the Data-Driven Marketing Economy (DDME), both in terms of revenues generated for the U.S. economy and jobs fueled across the nation. Given that every industry in America relies on data-driven marketing, the results of this first-ever effort to systematically and objectively ... Read More »

Harte Hanks Q3 Revenues Down 4.3%

Harte Hanks revenues decreased 4.3%, reflecting the continued volatility and uneven recovery in the global economic environment.   The company stated that it saw revenue decreases in virtually all industry verticals due to decreased marketing activity. The challenges facing the global technology industry are well documented and this was reflected in its technology vertical decreasing 6.9% compared to 2012, driven primarily ... Read More »

RR Donnelley to Acquire Consolidated Graphics

Further Expands RR Donnelley’s Digital Print, Commercial Print, Direct Mail, Large and Grand Format Printing, Packaging, Print Management and Integrated Communication Solutions Offerings R. R. Donnelley & Sons Company (NASDAQ:RRD) and Consolidated Graphics, Inc. (NYSE:CGX) jointly announced today that they have signed a definitive agreement by which RR Donnelley will acquire Consolidated Graphics, a provider of digital and commercial printing, ... Read More »