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Direct Marketing – Consumer

Linking Data is the Biggest Challenge for Global Marketers

Annual global research identifies linkage, technology and organizational structure as the three key challenges in digital marketing Digital marketers are facing an on-going battle getting to grips with the huge amounts of data they have to work with. The biggest hurdles and key priorities for marketers this year are dependent on having accurate, enriched data, linked together in a central location ... Read More »

Acxiom Appoints Rick Erwin as President and General Manager of Audience Solutions

Acxiom® announced the appointment of Rick Erwin as President and General Manager of Audience Solutions, a newly formed division comprised of the Company’s Data and Decision Sciences assets. With over two decades of marketing services experience, Erwin, a leading voice in the field of data-driven marketing, will be responsible for driving the strategy, growth and profitability of Acxiom’s industry-leading data ... Read More »

Acxiom Announces Resignation of Chief Revenue Officer

Acxiom® announced that Nada Stirratt will step down as Chief Revenue Officer to pursue other opportunities.  Ms. Stirratt’s resignation is effective March 31, 2015, the end of the Company’s current fiscal year. Until that time, she will assist the Company in the transitioning of her responsibilities. Ms. Stirratt joined Acxiom in 2012 as Chief Revenue Officer and Executive Vice President. ... Read More »

Infogroup Launches Integrated Marketing Solution for B2B Data Needs

New Sapphire suite of products includes expanded database of 140 million prospects and integrated solutions for list services, data verification and appending, and analytics Infogroup Media Solutions launches integrated marketing solutions providing marketers access to information on nearly every business decision-maker in North America.  The new Sapphire suite of products, which combines several Infogroup platforms into a one-stop shop for ... Read More »

Veda Acquires ‘The Prospect Shop’

Veda announced the acquisition of direct marketing and data agency The Prospect Shop (TPS).  The investment is part of Veda’s growth strategy for its marketing services division, Inivio. The acquisition of TPS expands Inivio’s offering into the not-for-profit market sector and business to business marketing. TPS provides target marketing services to improve return on marketing investment (ROMI) for their customers ... Read More »

Infogroup Acquires Leading Nonprofit Marketing Services Firm

Acquisition of SFS Adds Experienced Talent to Infogroup’s Nonprofit Division Infogroup announced the acquisition of Specialized Fundraising Services, Inc. (“SFS”).  Lisa Greene, SFS’s founder and a leading industry veteran, will become part of the executive team of the Infogroup Nonprofit Division. The Infogroup Nonprofit Division resides in the Infogroup Media Solutions business unit. Founded in 2005, Specialized Fundraising Services provides highly ... Read More »

Experian First Half of 2014 Revenues Up 4% (constant currency)

Experian reported first half of 2014 total revenue of US$2.4bn (2013: US$2.3bn).  Growth from continuing activities was 4%. There was no change in organic revenue.  Total revenue from continuing activities up 5% at actual exchange rates. Total EBIT from continuing activities of US$627m, up 3% at constant exchange rates. Total EBIT from continuing operations was also US$627m up 3% at actual ... Read More »

Acxiom and Weibo Launch Big Data Marketing Platform “Audience Onboard”

New Platform Helps Advertisers Unleash the Value of First Party Data to Improve Audience Reach Acxiom® announced a strategic partnership with Weibo Corporation (Weibo), China’s leading social media platform.  As part of the relationship, Weibo will leverage the Acxiom Audience Operating System® (AOS ®) to deliver greater digital marketing efficiency to its advertisers in a privacy-compliant way via Acxiom’s data ... Read More »

Acxiom and DMG Announce A Strategic Alliance

DMG Solutions, a veteran player in the multicultural media/marketing space, and Acxiom®, an enterprise data, analytics and software-as-a-service company, have entered into an agreement to launch a full suite of data-driven services under the “DMG powered by AOS™ (Audience Operating System™)” umbrella. AOS –Acxiom’s proprietary tool created to address the marketing disconnect by accomplishing true 1 to 1 marketing at ... Read More »

Experian Launches Real-time Data Enhancement Product

Experian Data Quality, a part of Experian Marketing Services and a leading provider of data quality software and services, announced the launch of business data within its real-time data enrichment platform.  The offering leverages Experian Business Information Services’ extensive data resources to provide a deeper understanding of businesses at the point of interaction for improved lead routing and marketing personalization. ... Read More »

salesforce.com, Inc. Launches $100 Million Venture Fund

salesforce.com, inc. (NYSE: CRM) launched a $100 million venture fund to invest in companies developing mobile apps related to the Salesforce products.  The San Francisco-based customer relations and cloud services company didn’t disclose initial investment amounts. The fund has so far invested in I.am+, a brand created by Black Eyed Peas music group member William Adams to create consumer products that combine ... Read More »

Veda Acquires KMS Data in NZ Delivering on its Growth Strategy for Marketing Services

Veda announced the acquisition of New Zealand data and analytics company KMS Data.  The investment is part of Veda’s growth strategy for its Marketing Services division, Inivio, and provides a platform to extend Australian solutions to the New Zealand market. KMS Data will be re-named Inivio New Zealand. KMS Data is a key player in the New Zealand consumer marketing ... Read More »