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Direct Marketing – B2B

B2B Marketing Lists: A Buyer’s Guide for B2B List Acquisition

For reaching cold prospects among business audiences, sales and marketing teams begin with a list.  But how should you develop your prospecting list? What are the best sources for prospecting names?  In this white paper, one will find a thorough review of the steps that sales and marketing people should take to identify and gain access to their top prospects. ... Read More »

Salesforce.com has Acquired French Startup EntropySoft

Salesforce is said to have acquired EntropySoft, a French startup that offers content integration solutions.  A spokesperson confirmed that the deal recently closed, but the company won’t be making a formal announcement.  EntropySoft’s sales executive Serge Guillerme updated his LinkedIn account this month to reflect his new position as a customer success strategy manager at Salesforce. The technology is used ... Read More »

How to Clean Up Your Marketing Database

Business-to-business companies are often frustrated by inaccurate customer information. There are steps you can take to keep your data clean and up to date. The most essential action steps are manual, using processes to enter data correctly in the first place, and to conduct outbound communications to verify its ongoing accuracy.  These steps can then be supplemented by the automated ... Read More »

Enhancing Your B-to-B Database with Data Append

Database append provides a convenient and cost-effective way to enrich the customer information in your marketing database.  Many database marketing vendors offer append services, and business marketers are well advised to explore the opportunity to enhance the accuracy and predictive power of their data. This paper explains the process of data append, and reveals the results when three leading vendors ... Read More »

Harte-Hanks Q3 Revenues Declined by 8%

Harte-Hanks, Inc. (NYSE: HHS) reported third quarter 2012 diluted earnings per share of $0.14 on revenues of $195.8 million. These results compare to diluted earnings per share of $0.19 on $212.8 million in revenues for the third quarter of 2011.  Operating income was down to US$ 16,212 million or 21.7%. For the three months ended September 30, 2012, the company ... Read More »

YP Launches as North America’s Leading Local Search, Media and Advertising Company

Former AT&T Advertising Solutions and AT&T Interactive units combine industry-leading assets to form standalone unit under YP Holdings.  Cerberus Capital Management acquires controlling interest YP Holdings LLC (“YP”), which combines the assets of AT&T Advertising Solutions and AT&T Interactive into North America’s largest local search, media and advertising company, launched with the closing of the acquisition of a controlling interest in YP ... Read More »