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Direct Marketing – B2B

Acxiom Revenues Down 2%

Acxiom revenue (quarter ending June 30th 2013) was $266 million, down 2 percent compared to $272 million for the prior-year period.  Income from operations decreased 5 percent to $24 million in the current quarter, compared to $25 million in the prior year. Marketing and Data Services revenue decreased 2 percent to $188 million in the quarter, compared to $192 million; ... Read More »

Harte-Hanks Q2 2013 Revenues Flat

Harte-Hanks, Inc. (NYSE: HHS) reported second quarter 2013 diluted earnings per share from continuing operations of $0.13 on revenues of $188.3 million (versus $189,6 of prior year period). Total revenues decreased 0.7% driven by a decrease in Direct Marketing revenues of 1.9%, partially offset by an increase in Shoppers revenues of 2.8%.  Direct Marketing results reflect the impact of our ... Read More »

Salesforce.com Introduces New Radian6 Social Listening Coverage in China, Russia

For the first time, global brands will be able to comprehensively listen to conversations and engage with people on the most popular and widely adopted social networks in China and Russia, including Sina Weibo and VKontakte (VK.com). With the new social listening coverage, marketers will be empowered to identify sales leads, discover advocates, uncover social influence, track sentiment and more ... Read More »

Salesforce.com Completes Acquisition of ExactTarget

Salesforce.com (NYSE: CRM) announced it has completed its acquisition of ExactTarget, a leading cloud marketing platform used by more than 6,000 companies including Coca-Cola, Gap and Nike. Salesforce.com’s acquisition of ExactTarget furthers its mission of being the world’s leading CRM platform—one that enables companies to transform how they connect with their customers across sales, service and marketing. By combining ExactTarget’s leading ... Read More »

Five Essential Functions for Every B2B Website

“If you don’t have a website, you don’t have a business.”  By now, this maxim is well understood–and it is just as true for B2B businesses as for B2C ones, if not more so.  But what kind of functionality does your B2B website really need?  What website strategies should you pursue for business marketing?  Here are five must-haves for every B2B website.  The elements ... Read More »

E-marketing and the Rifle Shot into the Dark

Anthea Stratigos, Co-founder and CEO of Outsell Inc. expresses her frustration about the flood of irrelevant, misdirected mail.    The following is an excerpt of her recent ‘Insight’: “Every so often, everyday life with end users yields profound insights about how parts of the media and information industry really work. The ever increasing amount of irrelevant email pouring into the inbox ... Read More »

Bisnode Q1 2013 Core Revenues Declined by -3.8%

Bisnode reports weak organic revenue growth, above all in the Nordic and BeNeFra regions and a powerful focus on internal structuring to create “One Bisnode”.  For the first quarter of 2013 Bisnode reported revenues of SEK 925 million versus SEK 1,033 million of prior year period a decline of 10%.  The numbers include the effects of divested businesses.  Core revenues ... Read More »

Acxiom Opts for Transparency

Acxiom is preparing to step out of the shadows of obscurity, according to an article published by the Financial Times.  With data brokers coming under Congressional and regulatory scrutiny Acxiom’s chief marketing and strategy officer Tim Suther feels the time is right for the industry to become more transparent. Suther told the FT in a recent interview: “We live in ... Read More »

Referrals: The Best New Business You Can Get

Hands down, the best new leads come from referrals.  These prospects are likely to be highly qualified, since someone close to you thinks they might be a good fit.  Even better, the implied endorsement means the prospect is going to give you at least some serious consideration.  So close rates on referred leads tend to be high.  And since they ... Read More »

Bertelsmann Revenues in 2012 Increased by 4.5%

German media group Bertelsmann said it expects revenue to increase due to acquisitions after sales and profit rose last year.  In 2012, revenue rose 4.5% to 16.1 billion euros ($20.7 billion), helped by Random House’s bestsellers and the German TV business.  Net profit increased to EUR484 million from EUR465 million and return on sales was 10.8%. Read More »