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Direct Marketing – B2B

HG Data’s Big Data X-ray Vision Boosts Marketing Response Rates

According to VentureBeat, BIIA member HG Data is launching a public beta test of its marketing and sales data.   Imagine you could know with reasonable certainty exactly which CRM system, database, hardware, or other business software a prospective client is using right now.  That’s exactly what HG Data, does for marketers and sales reps.  “This is the sales guy’s best friend ... Read More »

Acxiom Enters in Partnership with Twitter

Acxiom® has entered into a partnership with Twitter, the global platform for public self-expression and conversation in real time.  Acxiom will incorporate a “CRM Approach” into Twitter’s tailored audiences tool which allows advertisers to use the intelligence from their CRM database to define the audiences they want to reach on Twitter. Acxiom’s partnership with Twitter will enable advertisers to connect ... Read More »

Experian Q3 Revenues Up 7% – Decision Analytics Grew by 16%

Experian issued its third quarter Interim Management Statement (Three months ending December 2013) reporting revenue growth of 5% at actual exchange rates and total growth at constant exchange rates of 7%.  Organic growth at constant exchange rates was 5%. Experian’s growth got significant lift from its Decision Analytics business.  Marketing services were surprisingly sluggish, and Latin America is impacted by ... Read More »

D&B and FirstRain to Deliver Deep, Actionable Insight Through Structured and Unstructured Business Data

D&B (NYSE:DNB), and FirstRain, announced a partnership to deliver a ground-breaking solution combining structured and unstructured business data and analytics. The solution will provide a 360-degree view of a company that unifies relevant social content with D&B’s leading commercial content in a simple and seamless manner that is easy to use and integrate into business applications, in near real time. ... Read More »

Sales and Marketing Intelligence Services: Dun & Bradstreet Ranks Overall Highest in an Outsell Product Review

Dun & Bradstreet Sales & Marketing Solutions received the highest overall ranking in the recent Outsell product ranking report on “Sales and Marketing Intelligence Services”.  Outsell used D&B Sales & Marketing Solutions as an “umbrella” term which includes three of the company’s flagship products: Hoover’s, D&B360, and D&B Direct. Outsell reviewed five products in the Sales and Marketing Intelligence Services ... Read More »

Where to Get an Education in B2B Content Marketing?

I recently got my hands on a copy of Joe Pulizzi’s new book, Epic Content Marketing, and I can’t say enough good things about it.  Truth is, as content marketing has exploded in the last couple of years, a jillion books on the subject have come along.  But this is the one to acquire for your marketing library, for two ... Read More »

The Value of Data: Consequences for Insight, Innovation and Efficiency in the U.S. Economy

“The Value of Data: Consequences for Insight, Innovation and Efficiency in the U.S. Economy” is a first-of-its-kind study that quantifies the value of the Data-Driven Marketing Economy (DDME), both in terms of revenues generated for the U.S. economy and jobs fueled across the nation. Given that every industry in America relies on data-driven marketing, the results of this first-ever effort to systematically and objectively ... Read More »

Harte Hanks Q3 Revenues Down 4.3%

Harte Hanks revenues decreased 4.3%, reflecting the continued volatility and uneven recovery in the global economic environment.   The company stated that it saw revenue decreases in virtually all industry verticals due to decreased marketing activity. The challenges facing the global technology industry are well documented and this was reflected in its technology vertical decreasing 6.9% compared to 2012, driven primarily ... Read More »

RR Donnelley to Acquire Consolidated Graphics

Further Expands RR Donnelley’s Digital Print, Commercial Print, Direct Mail, Large and Grand Format Printing, Packaging, Print Management and Integrated Communication Solutions Offerings R. R. Donnelley & Sons Company (NASDAQ:RRD) and Consolidated Graphics, Inc. (NYSE:CGX) jointly announced today that they have signed a definitive agreement by which RR Donnelley will acquire Consolidated Graphics, a provider of digital and commercial printing, ... Read More »

Outsell Inc. Publishes 2013 Market Size, Share, Forecast and Trend Report B2B Trade Publishing and Company Information Market

Outsell Inc., a co-founder of BIIA, has published its 2013 Market Size, Share, Forecast, and Trend Report for B2B Trade Publishing and Company Information Market.  Most certainly the latter should be of great interest to our members.  According to Outsell the total Company Information market segment grew 5.1% in 2012 (US$4.3bn in 2011 to US$4.6bn in 2012). The Outsell report ... Read More »

Acxiom Disrupts Conventional Marketing Models with New Audience Operating System (AOS)

“Rather than Building a Better Mousetrap, Instead, We Chose to Breed a World-class Cat.”  Quote by Phil, Mui, Acxiom’s Chief Product and Engineering Officer. Acxiom® (Nasdaq: ACXM) introduced a new way for marketers, agencies and publishers to define, manage and reach best audiences across online and offline channels.  Acxiom Audience Operating System™ (AOS) is unique because it enables marketers to ... Read More »

Bertelsmann Revenues for First Half of 2013 Dropped 1.9%

Bertelsmann’s revenues dropped 1.9% to €7.43 billion ($9.8 billion), due to a difficult market environment and several structurally declining businesses.  Net profit rose 11% to €306 million ($405 million) in the first six months of this year. Thomas Rabe, chairman and CEO, stated: “We have made good progress on our four strategic priorities — strengthening the core, digital transformation, building growth ... Read More »

Salesforce.com Second Quarter Revenue Growth 31% Buoyed by ExactTraget Acquisition

Salesforce.com’s total Q2 revenue was $957 million, an increase of 31% on a year-over-year basis, benefited in part by the acquisition of ExactTarget which closed in July 2013.   Subscription and support revenues were $903 million, an increase of 31% on a year-over-year basis.  Professional services and other revenues were $54 million, an increase of 23% on a year-over-year basis. ... Read More »

Veda Renames its Marketing Services Division – Announces Partnership with Datalicious

Inivio (Veda’s Marketing Services Unit) announced a partnership with Datalicious to revolutionize content delivery to corporate websites Australian marketers can revolutionize content delivery on corporate websites – making the ‘one size fits all’ home page a thing of the past – through a first of a kind solution from Inivio and Datalicious, launched recently at the ADMA conference in Sydney.  ... Read More »

Creditreform FirmenWissen: Intelligent Linking of Corporate Profiles with Company News

FirmenWissen (Neuss, Germany) has expanded its product offering with a cooperation with GBI-GENIOS (Munich) to include press data  that ensures an intelligent combination of news and company profiles.   In total 801 press sources are included in the offer, sourced from local newspapers (for example Kölner Stadtanzeiger, Stuttgarter Nachrichten) supra-regional daily and weekly newspapers (including the F.A.Z., Handelsblatt, the clock) ... Read More »