Home » Industry » Direct Marketing – B2B

Direct Marketing – B2B

Dun & Bradstreet Now Integrated With Adobe Marketing Cloud

Dun & Bradstreet announced that its commercial data is now available in Adobe Marketing Cloud via Adobe Audience Manager’s Audience Marketplace feature (now in beta), which enables advertisers and publishers to buy and sell anonymous third-party data to expand audience segments. The integration of Dun & Bradstreet’s unique, deterministic data, curated from over 30,000 global sources and featuring more than 700 targetable attributes, enables B2B ... Read More »

Linking Data is the Biggest Challenge for Global Marketers

Annual global research identifies linkage, technology and organizational structure as the three key challenges in digital marketing Digital marketers are facing an on-going battle getting to grips with the huge amounts of data they have to work with. The biggest hurdles and key priorities for marketers this year are dependent on having accurate, enriched data, linked together in a central location ... Read More »

Infogroup Launches “[email protected],” A Full-Service SMB Marketing Agency

Infogroup launched a marketing services agency, [email protected] The full-service agency offers custom marketing solutions, implementing multichannel campaigns to assist small and mid-size businesses target and reach their ideal audiences. [email protected] specializes in integrated online and offline campaigns, including search engine marketing (SEM), display advertising, remarketing, direct mail, email marketing, and custom calling campaigns to maximize return. [email protected] leverages Infogroup’s leading ... Read More »

Where is B2B Data-driven Marketing Headed?

Data drives B2B marketing today, and it’s a fast-evolving arena.  New tools, new technologies, and most importantly, new buying behavior among businesses—these changes are accelerating the pace and driving new directions for B2B data-driven marketing.  In preparing my new book on the subject—to be published in June of 2015—I had a chance to speak to a variety of brilliant thinkers ... Read More »

6 Thorny Data Problems that Vex B2B Marketers, and How to Solve Them

Business-to-business marketers are plagued by data problems. Business data is complex and fast-changing.  Customers interact with us through a variety of channels, and often provide us with conflicting information. Our legacy databases are not as robust as we need.  New tools and technologies emerge and must be evaluated.  It’s a never-ending battle. To shed some light on B2B data problems, Bernice ... Read More »

Infogroup Launches Integrated Marketing Solution for B2B Data Needs

New Sapphire suite of products includes expanded database of 140 million prospects and integrated solutions for list services, data verification and appending, and analytics Infogroup Media Solutions launches integrated marketing solutions providing marketers access to information on nearly every business decision-maker in North America.  The new Sapphire suite of products, which combines several Infogroup platforms into a one-stop shop for ... Read More »

Veda Acquires ‘The Prospect Shop’

Veda announced the acquisition of direct marketing and data agency The Prospect Shop (TPS).  The investment is part of Veda’s growth strategy for its marketing services division, Inivio. The acquisition of TPS expands Inivio’s offering into the not-for-profit market sector and business to business marketing. TPS provides target marketing services to improve return on marketing investment (ROMI) for their customers ... Read More »

HG Data Partners with Leadspace

Partnership to Take Predictive Analytics and Sales Funnel Analysis to a New Level.  Enhances Leadspace’s ability to generate laser-like sales and marketing targeting at both the company and the contact level for its customers HG Data, a global leader in competitive intelligence on installed technologies, announced the company has entered into a partnership with Leadspace, the leading B2B demand gen platform. ... Read More »

What the Growth of Inside Sales Means to B2B Marketers

I heard an arresting comment at the LeadsCon conference in New York in August.  The speaker claimed that inside sales has outstripped outside sales in B2B, a statistic that both surprised me and got me thinking.  Turns out, the statement was based on a recent study showing that inside sales is growing 7.5%, compared to field sales at only 0.5%, and that as ... Read More »

Infogroup Acquires Leading Nonprofit Marketing Services Firm

Acquisition of SFS Adds Experienced Talent to Infogroup’s Nonprofit Division Infogroup announced the acquisition of Specialized Fundraising Services, Inc. (“SFS”).  Lisa Greene, SFS’s founder and a leading industry veteran, will become part of the executive team of the Infogroup Nonprofit Division. The Infogroup Nonprofit Division resides in the Infogroup Media Solutions business unit. Founded in 2005, Specialized Fundraising Services provides highly ... Read More »

HG Data Expands Coverage Footprint to Asia-Pacific and Europe

A pioneer in reporting on the use of enterprise technology, HG Data Company is expanding its geographic footprint in 2015.  Initially with its launch in the U.S. in 2010, it became best known for its unique ability in tracking the presence of more than 4000 IT products and technologies at more than 1 million business locations in North America. Effective ... Read More »

Infogroup Targeting Solutions Launches Multinational Database

Infogroup Targeting Solutions introduces Sapphire” International, a new multinational B2B Marketing Database. With coverage of over 5 Million business professionals worldwide, Sapphire International provides actionable postal and email addresses, phone numbers and powerful selection criteria; making it the go-to marketing resource for global marketers everywhere. “Sapphire International features several unique, response driven data sources that when combined create a powerful ... Read More »

Experian Launches Real-time Data Enhancement Product

Experian Data Quality, a part of Experian Marketing Services and a leading provider of data quality software and services, announced the launch of business data within its real-time data enrichment platform.  The offering leverages Experian Business Information Services’ extensive data resources to provide a deeper understanding of businesses at the point of interaction for improved lead routing and marketing personalization. ... Read More »