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Digital Media

McGraw-Hill Financial Communications Delivers More Flexibility, Efficiency & Cost Savings to Marketing Professionals

McGraw-Hill Financial Communications (MHFC) announces the launch of Tailored Articles, a cost-effective marketing tool to help companies to communicate quickly and efficiently with financial consumers using your own unique language and framing. Users can tap into an online repository of pre-written articles and then customize their product and marketing messages by integrating their own proprietary content. The articles cover a ... Read More »

Experian plc (ADR) : Experian Simmons Announces New Cross-Platform Media Planning Service

Experian Simmons announces new cross-platform media planning service Pioneering digital-media panel to link mobile and online activities to thousands of consumer brand preferences, attitudes and behaviors  Experian ® Simmons SM, part of Experian Marketing Services, announced today the development of Simmons Connect SM, a new cross-platform media planning service that includes the industry’s first digital-media panel that links metered online ... Read More »

Yahoo: Jerry Yang Resigns

Yahoo! Inc. (NASDAQ: YHOO) announced that Jerry Yang has resigned from its Board of Directors and all other positions with the company, effective today. In addition, Yang resigned from the Boards of Yahoo Japan Corporation and Alibaba Group Holding Limited, effective today. Yang stated that the time has come for him to pursue other interests outside of Yahoo! Yang co-founded ... Read More »