Home » Industry » Digital Marketing (page 8)

Digital Marketing

D&B Q1 Total Revenue Flat: – Revenues for North America Down 2% – International Revenues up 8% (BFX)

Total revenue for the first quarter of 2012 was $402.8 million, flat both before and after the effect of foreign exchange from the prior year similar period(1).  Operating income before non-core gains and charges for the first quarter of 2012 was $106.0 million, up 3% from the prior year similar period, primarily due to reengineering savings(2).  North America: Total revenue ... Read More »

RR Donnelley Develops and Deploys New ProteusJet

R. R. Donnelley & Sons Company announced the development and installation of its new proprietary ProteusJet Multiweb platform, which has been installed in two of the company’s direct response production facilities. This next generation piezoelectric 4-color inkjet technology enables direct marketers to use sophisticated 100% customized content and messaging to precisely target consumers for improved ROI. Increasingly sophisticated data analytics ... Read More »

Experian Marketing Services releases 2012 Digital Marketer: Benchmark and Trend Report

Newest edition of expert-written annual guide provides marketers with a deeper understanding of how to reach and engage customers in today’s hyperconnected and complex digital world Experian Marketing Services announced the release of the 2012 Digital Marketer:  Benchmark and Trend Report. Now in its fourth year, this 128-page report has become the go-to resource for key industry benchmarks, insights and ... Read More »

Adobe Adds Cross-Visit Analytics

US Software giant Adobe has announced enhancements to its analytics and segmentation tool ‘Adobe Discover’, which is part of its Digital Marketing Suite. The new features include cross-visit analytics. The new analytics allow the user to trace the customer journey over multiple visits on an individual brand’s or product’s sites, giving the marketer a more complete view of the overall ... Read More »