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Digital Marketing

E-marketing and the Rifle Shot into the Dark

Anthea Stratigos, Co-founder and CEO of Outsell Inc. expresses her frustration about the flood of irrelevant, misdirected mail.    The following is an excerpt of her recent ‘Insight’: “Every so often, everyday life with end users yields profound insights about how parts of the media and information industry really work. The ever increasing amount of irrelevant email pouring into the inbox ... Read More »

Yahoo Acquires Tumblr for $1.1bn

Yahoo Inc. is buying online blogging forum Tumblr for $1.1 billion.  The deal announced Monday represents Mayer’s boldest move yet since she left Google 10 months ago to lead Yahoo’s latest comeback attempt.  It marks Yahoo’s most expensive acquisition since the Sunnyvale, Calif., company bought online search engine Overture a decade ago for $1.3 billion in cash and stock. Yahoo ... Read More »

B2B Marketing Lists: A Buyer’s Guide for B2B List Acquisition

For reaching cold prospects among business audiences, sales and marketing teams begin with a list.  But how should you develop your prospecting list? What are the best sources for prospecting names?  In this white paper, one will find a thorough review of the steps that sales and marketing people should take to identify and gain access to their top prospects. ... Read More »

Experian Completes Sale of PriceGrabber and North America Online Lead Generation Activities

Experian announces that it has completed the sale of its price comparison shopping business (PriceGrabber) and its North America online lead generation activities (LowerMyBills and ClassesUSA) to the management team of those businesses. The gross consideration is US$80m, consisting of US$2m cash at closing and a US$78m loan note. In addition further consideration is available to Experian if defined profit ... Read More »

Experian’s Price Grabber Fails to Grab Buyer

Experian failed to complete the agreed disposal of its price-comparison websites after an Indian company did not come up with the cash in time.  The $175m deal for PriceGrabber and LowerMyBills fell through after Ybrant Digital, a marketing company based in Hyderabad, missed Tuesday’s deadline to pay. Experian said it had received assurances from Ybrant that financing for the deal ... Read More »

PagesJaunes Group First Half 2012 Revenues Down by 1.7%

PagesJaunes reported consolidated revenues of Euro 525 million, down 1.7% from prior year.  Internet businesses has grown by +9.5% in the 1st half of 2012, and the Group continues to gain market shares in digital advertising.  The decline in Print directories has accelerated in the 2nd quarter.  The Internet business accounted for 59% of consolidated revenues.  Gross operating profit was ... Read More »

Digital Conversion: Yellow NZ Names Industry Veteran as New CEO

New Zealand’s Yellow Pages Group had named current Managing Director Chris Armistead as its new CEO, replacing Scott Pomeroy, who held the job on an interim basis. Pomeroy, formerly CEO of Local Insight Media, will remain on the company’s board of directors. Armistead is an international Yellow Pages veteran, having worked at AT&T (BellSouth), Sensis, and Truvo. At the latter, ... Read More »

YP Launches as North America’s Leading Local Search, Media and Advertising Company

Former AT&T Advertising Solutions and AT&T Interactive units combine industry-leading assets to form standalone unit under YP Holdings.  Cerberus Capital Management acquires controlling interest YP Holdings LLC (“YP”), which combines the assets of AT&T Advertising Solutions and AT&T Interactive into North America’s largest local search, media and advertising company, launched with the closing of the acquisition of a controlling interest in YP ... Read More »

FICO Acquires Entiera

On May 8, FICO announced acquisition of Entiera Inc., an innovative provider of customer dialogue management solutions. Entiera’s leading customer dialogue management solution helps enterprises quickly design and execute campaigns across multiple channels in a SaaS environment. Entiera Insight is a best-in-class solution deployed by many Fortune 500 customers.  Entiera manages more than 200 million consumers worldwide via the Entiera ... Read More »