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Digital Marketing

Apptus: Check-box Navigation

Check-box navigation is eSales’ somewhat sophisticated way to support what is known in the e-commerce sphere as faceted navigation. This feature is introduced in eSales 3.8 and complements the standard filter feature already present in eSales. Check-box navigation replaces the filter in terms of faceted navigation. Filters are still the appropriate way to make a priori restrictions of result sets ... Read More »

RR Donnelley to Acquire Consolidated Graphics

Further Expands RR Donnelley’s Digital Print, Commercial Print, Direct Mail, Large and Grand Format Printing, Packaging, Print Management and Integrated Communication Solutions Offerings R. R. Donnelley & Sons Company (NASDAQ:RRD) and Consolidated Graphics, Inc. (NYSE:CGX) jointly announced today that they have signed a definitive agreement by which RR Donnelley will acquire Consolidated Graphics, a provider of digital and commercial printing, ... Read More »

Outsell Inc. Publishes 2013 Market Size, Share, Forecast and Trend Report B2B Trade Publishing and Company Information Market

Outsell Inc., a co-founder of BIIA, has published its 2013 Market Size, Share, Forecast, and Trend Report for B2B Trade Publishing and Company Information Market.  Most certainly the latter should be of great interest to our members.  According to Outsell the total Company Information market segment grew 5.1% in 2012 (US$4.3bn in 2011 to US$4.6bn in 2012). The Outsell report ... Read More »

Experian Marketing Services Introduces Email Solution

Experian Marketing Services will introduce a retention-based email solution this week at the Shop.org Annual Summit in Chicago, Sept. 30 through Oct. 2, 2013. The email consortium, Email Insights, gives marketers a more holistic view of their customers by linking traditionally siloed databases and insights, such as in-store shoppers, loyalty program members and mobile app users, to their email marketing list. Email Insights is ... Read More »

Building Your B2B Marketing Database

Your most important tool in B2B is, arguably, the marketing database.  Without a robust collection of contact information, firmographic and transactional data about customers and prospects, you are adrift when it comes to customer segmentation, analytics, and marketing communications of all sorts, whether for acquiring new customers or to expand the value of existing customers.  In fact, your database is ... Read More »

How to Create a B2B Content Audit

In the B2B marketing world, content is used primarily to 1. Attract new prospects, and 2. Develop the relationship over time until the prospect is ready to see a salesperson, a process known as lead nurturing.  For these two purposes, business marketers need to have on hand an array of very particular types of content assets.  A good way to ... Read More »

Seven Steps to a Better B2B Landing Page

Despite years of practice with digital campaigns, B2B marketers still have trouble getting their landing pages to work as hard as they could.  I am not sure why, since there’s nothing more important to capturing the responses from outbound messages and kicking off a relationship with prospects. You could say it’s the landing page is where your campaign pays off.  ... Read More »

Acxiom: Providing Direct-to-Consumer Marketing Solutions for Health Insurers

Helps health insurer further advance their consumer engagement capabilities Acxiom® (Nasdaq: ACXM), developed a full-scale direct-to-consumer marketing program for Wellmark, Inc. , doing business in Iowa and South Dakota as an independent licensee of the Blue Cross and Blue Shield Association . Acxiom will help Wellmark assess, understand and execute within the consumer marketplace as it relates to their focus ... Read More »

Salesforce.com Completes Acquisition of ExactTarget

Salesforce.com (NYSE: CRM) announced it has completed its acquisition of ExactTarget, a leading cloud marketing platform used by more than 6,000 companies including Coca-Cola, Gap and Nike. Salesforce.com’s acquisition of ExactTarget furthers its mission of being the world’s leading CRM platform—one that enables companies to transform how they connect with their customers across sales, service and marketing. By combining ExactTarget’s leading ... Read More »

Experian Marketing Services Releases New Social Engagement Tools for Cross-Channel Marketing Platform

Multivariate testing and workflow enhancements also added to help drive more streamlined campaign management. Experian Marketing Services, a provider of integrated consumer insights and targeting, data quality and cross-channel marketing, today released new enhancements to its global cross-channel marketing platform to help marketers more effectively execute meaningful and well-coordinated campaigns across all channels.  Read More »

Five Essential Functions for Every B2B Website

“If you don’t have a website, you don’t have a business.”  By now, this maxim is well understood–and it is just as true for B2B businesses as for B2C ones, if not more so.  But what kind of functionality does your B2B website really need?  What website strategies should you pursue for business marketing?  Here are five must-haves for every B2B website.  The elements ... Read More »

Acxiom Germany Offers Consumer Data with Ethnic and Religious Characteristics

According to the German publication „Capital“  Acxiom offers consumer data on 15 million German residents with the characteristics of „Repatriates“, „Non-european Islamic“ , „Balkan“ and „African / South of the Sahara”.   The characteristics will be determined based on a pre-and surname analysis and matched with public sector information .  Dataprotection advocates in Germany voiced their opposition to this type ... Read More »