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Digital Marketing

Origami Logic Closes $15 Million in Series B Financing Led by Jafco Ventures

Origami Logic, a developer of marketing intelligence solutions, announced that it raised $15 million in Series B financing, bringing total investment in the company to $24.3 million.  The round, led by Jafco Ventures, included participation from existing investors Accel Partners and Lightspeed Venture Partners. Jeb Miller, a general partner at Jafco Ventures, will join Origami Logic’s Board of Directors. The ... Read More »

Marketing Automation Is Not Marketing Strategy

Too often, these days, I am hearing B2B marketers mouth claims like “We got this new [fill in the brand] automation tool, so now we can reduce headcount.”  Or, “Once this automation system is installed, it will take our marketing to the next level.”  This worries me.  Marketers sometimes see automation as a silver bullet.  But it’s only a tool.  ... Read More »

Infogroup Launches Yes Lifecycle Marketing

Infogroup announced the launch of Yes Lifecycle Marketing.  This full-service offering will provide marketers with an integrated and optimized approach for delivering relevant marketing messages from a single vendor. Yes Lifecycle Marketing will combine several capabilities including: email and digital marketing services, data, database technology, and agency services to serve today’s omni-channel marketer in a tightly integrated Software as a Service ... Read More »

HG Data’s Big Data X-ray Vision Boosts Marketing Response Rates

According to VentureBeat, BIIA member HG Data is launching a public beta test of its marketing and sales data.   Imagine you could know with reasonable certainty exactly which CRM system, database, hardware, or other business software a prospective client is using right now.  That’s exactly what HG Data, does for marketers and sales reps.  “This is the sales guy’s best friend ... Read More »

Acxiom Enters in Partnership with Twitter

Acxiom® has entered into a partnership with Twitter, the global platform for public self-expression and conversation in real time.  Acxiom will incorporate a “CRM Approach” into Twitter’s tailored audiences tool which allows advertisers to use the intelligence from their CRM database to define the audiences they want to reach on Twitter. Acxiom’s partnership with Twitter will enable advertisers to connect ... Read More »

YP Acquires Mobile Ad Company Sense Networks

The YP Group announced the acquisition of Sense Networks.  In an interview with Techcrunch, David Lebow, senior vice president and general manager of YP’s national markets group, stated that this was the company’s first acquisition since it launched in May 2012.  YP was formed from the merger of AT&T Advertising Solutions (publisher of the Yellow Pages) and AT&T Interactive, with Cerberus Capital Management ... Read More »

Acxiom Begins Layoffs

Acxiom made good on its recent promise to reduce expenses by laying off approximately 50 workers – some in middle management positions.  A smaller contingency of upper management personnel were mare redundant last year after Acxiom announced restructuring.   More job cuts may be forthcoming before the end of March when the company’s fiscal year ends. Source:  Thecitywire.com Read More »

Sales and Marketing Intelligence Services: Dun & Bradstreet Ranks Overall Highest in an Outsell Product Review

Dun & Bradstreet Sales & Marketing Solutions received the highest overall ranking in the recent Outsell product ranking report on “Sales and Marketing Intelligence Services”.  Outsell used D&B Sales & Marketing Solutions as an “umbrella” term which includes three of the company’s flagship products: Hoover’s, D&B360, and D&B Direct. Outsell reviewed five products in the Sales and Marketing Intelligence Services ... Read More »

OneSource Acquires Sales Enablement Provider SalesQuest®

OneSource Information Services announced the acquisition of SalesQuest – developer of the highly-respected CRUSH Report®.  With this acquisition, OneSource will now be able to offer its customers the information in SalesQuest CRUSH Reports, which deliver the most accurate, extensive, and up-to-date company profiles on Fortune 1000 and Global 500 companies. By incorporating the SalesQuest line of products, including the M3 Database and CRUSH Executive profiles, ... Read More »

U.S. Senate Says Data Brokers “Operate Under a Veil of Secrecy”

A Senate commerce committee hearing last week revealed that data brokers are selling increasingly sensitive information, including lists of rape victims sold for 7.9 cents per name, and genetic disease sufferers. Companies can use those details to change what offers they make to consumers and change the prices they charge for products. Companies that create data dossiers on consumers are tapping new technologies to unearth ever ... Read More »

TowerData Acquires email Data Aggregator Rapleaf

Email database company TowerData Inc. has acquired marketing data company Rapleaf Data. Financial terms of the deal were not disclosed. TowerData will add Rapleaf’s demographic, purchase and interest data, covering about 80% of all email addresses in the U.S., to its email validation service, allowing users to clean and enhance email databases at the same time. The acquisition is expected ... Read More »

B2B Prospecting Data just Keeps Getting Better

The most reliable and scalable approach to finding new B2B customers is outbound communications–whether one is using mail, phone, or email, or using rented or purchased lists.  B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size, and  job role/title. But new research indicates that B2B prospecting data is much more detailed these ... Read More »

Facebook For Business Expands

Facebook has expanded Facebook for Business, its site for news and info about marketing with Facebook, into eight new countries: Korea, Japan, UK, Germany, France, Spain, Italy and Brazil. The site has also launched in 11 new languages: Korean, Japanese, Taiwanese Chinese, Simplified Chinese, UK English, German, French, European Spanish, Italian, Brazilian Portuguese and Latin American Spanish. Facebook for Business ... Read More »

Experian Releases QAS Email Validation

Enhanced QAS Email now available to improve deliverability across email marketing and operational programs. Experian Data Quality released new email validation software that allows businesses to maximize return on investment and communication efforts through the email channel. The new cloud-based tool offers faster validation speed, simplified response codes and improved match rates. QAS Email allows users to validate business and ... Read More »

Where to Get an Education in B2B Content Marketing?

I recently got my hands on a copy of Joe Pulizzi’s new book, Epic Content Marketing, and I can’t say enough good things about it.  Truth is, as content marketing has exploded in the last couple of years, a jillion books on the subject have come along.  But this is the one to acquire for your marketing library, for two ... Read More »