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Digital Marketing

Acxiom to Acquire LiveRamp

Acxiom® (Nasdaq: ACXM) announced that it has entered into a definitive agreement to acquire privately held LiveRamp, a leading service for onboarding customer data into digital marketing applications, for approximately $310 million in cash. Through the acquisition of LiveRamp, Acxiom will expand its capability to bridge the gap between offline data and the rapidly growing universe of online marketing applications ... Read More »

B2B Marketing: How Big Should Your Campaign Budget Be?

At the ClickZ Live 2014 conference in New York, Michelle Killebrew presented an interesting case study of an IBM campaign called Rethink Business.  It got me thinking (or, should I say, rethinking?) about campaign budgeting.  My question is: how do you set a budget for a multi-touch, multi-target B2B digital campaign like the one Michelle was describing?  The short answer: spend as much as ... Read More »

Baidu Reports Strong Growth in Q1 2014

The Chinese-language Internet search provider, Baidu, announced its first quarter results for 2014.  Revenues were US$1.5 billion, a jump of 59% over the same period of last year. Net income attributable to the company was US$408 million, up 24% over the first quarter of 2013. Diluted earnings per share in the period were RMB 7.21 (US$1.16). Most of Baidu’s revenues ... Read More »

B-to-B Customer Retention: Seven Strategies for Keeping Your Customer

Business marketers have much to gain from retention marketing.  Business customers tend to be fewer and valuable – meaning you can’t afford to lose even one.  But how do you keep your customers active and buying from you, versus the competition?  How do you prevent defection? The attached White Paper defines retention marketing and explains its importance to business marketers. ... Read More »

Penton Launches ‘Penton SmartReach’ Division

Focuses on innovative development and delivery of targeted database to help businesses drive more effective marketing, enhance lead generation Penton announced that it has formed Penton SmartReach™, a division focusing exclusively on the development, management and delivery of targeted data and subscriber information to help direct marketers identify, reach and activate more prospects and generate more effective leads. The database ... Read More »

Neustar Launches PlatformOne

Cross-channel analytics and business intelligence company Neustar unveiled a new unified analytics service called PlatformOne.  The release is the culmination of several years of development and acquisitions, most notably that of Aggregate Knowledge late last year. PlatformOne’s primary components include: Customer intelligence: Via Neustar’s proprietary data, marketers can identify and verify customers in real time and use that data to apply predictive segmentation. Media intelligence: Marketers ... Read More »

Experian Marketing Services: Email volume increased more than 11 percent in Q4 2013

2013 Q4 Email Benchmark Report also reveals 2013 holiday season had a 50 percent year-over-year increase in the number of coupon campaigns Experian Marketing Services showed that overall email volume increased 11.2 percent in Q4 2013 versus Q4 2012, according to its 2013 Q4 Email Benchmark Report. The cross-channel marketing leader also found that there was a 50 percent year-over-year increase in the ... Read More »

Beware of Dubious Data Providers: A 9-point Checklist

Are you hounded by email pitches offering access to all kinds of prospective business targets?  I am, and I hate it.  As a B2B marketer, I am always interested in new customer data sources, so I feel compelled to at least give them a listen.  But when I ask a few questions—like where their data comes from—answers come back like ... Read More »

DMG Events Acquires Significant Share in Media Specialist Quartz Coatings Ltd.

DMG events, a subsidiary of the London-listed Daily Mail and General Trust plc, has acquired a significant share in Quartz Coatings Ltd, a B2B media specialist in paint and coatings exhibitions and publications.  Financial details of the deal were not disclosed. Quartz will retain its business media and chemical operations. These appear to be largely the same events that dmg ... Read More »

Yahoo!7 and Inivio (Veda) in Data Partnership

Yahoo!7 and Inivio, the marketing services division of Veda, announced a new commercial partnership in Australia. The partnership will see Yahoo!7 leverage Veda’s extensive offline data through Inivio to deliver highly targeted, effective online advertising to consumers. Yahoo!7 will leverage its existing online data, addressable audience and targeting expertise with Inivio’s consumer insights from around 95% of the population.  Collaboratively, ... Read More »

Why Do Marketers Fail to Provide Warm Leads?

Many B2B companies with limited resources are struggling to meet growth demands. They are all asking themselves the same question: what marketing activities should we prioritize when we have neither the time nor the finances to do everything? Vendemore (a Bisnode company) has identified a successful marketing mix to provide warm leads for B2B market­ers within the IT-industry companies that ... Read More »

InfoGroup to Pay $13 Million to Settle Suit Over Buyout

InfoGroup Inc. agreed to pay $13 million to resolve investors’ claims that directors sold the database-marketing company on the cheap to bail out founder Vinod Gupta. InfoGroup will hand over $13 million from insurance to settle the class-action lawsuit brought by the New Jersey Carpenters Pension Fund, according to a Delaware Chancery Court filing.  Gupta browbeat InfoGroup’s board into selling ... Read More »

Acxiom Named as “Supplier of the Year” by MEDIA Magazine

“Big Daddy of Big Data” Honored by MEDIA Magazine for “Helping Madison Avenue Tame Big Data” Acxiom® (Nasdaq: ACXM) has been named “Supplier of the Year” by one of the most respected industry publications, MEDIA Magazine, for its unique contributions to the industry with the recent launches of its Audience Operating System (AOS) and AboutTheData.com, its consumer portal. The award ... Read More »

Harte Hanks Reports Q4 2013 Revenues Declined 3.5%

Harte Hanks (NYSE: HHS) reported fourth quarter 2013 revenues of $152.2 million compared to $157.8 million in the same quarter last year, a 3.5% decrease.  The decline in revenues was primarily driven by a 13.6% decline in our Retail vertical due to clients making mail format changes.  In addition, several of client segments in the technology industry continue to struggle, ... Read More »

Veda Steps up Growth Strategy with Datalicious Investment

Veda Group Limited (Veda) announced that it has invested in data and analytics agency Datalicious, acquiring a controlling position in the company.  The investment is part of Veda’s growth strategy for its Marketing Services division, Inivio.  Veda Chief Executive Nerida Caesar said the investment was consistent with Veda’s growth strategy to make targeted bolt-on acquisitions and investments. Datalicious, founded in ... Read More »