Home » Industry » Digital Marketing (page 3)

Digital Marketing

Penton: Transforming into Business Information – From Print to Digital

Penton Marks Evolution to an Information Services Business, Rolls Out New Branding to Reflect Transformation.  Events Key Revenue Stream, Followed Closely by Digital and Marketing Services, Collectively Seeing Double Digit Growth David Kieselstein, CEO of Penton, announced at the Business Information Management Summit (c-level event for business information ecosystem), the launch of the Company’s new branding and website (penton.com), which marks the ... Read More »

Six Steps To Become A Digital Business – Digital Transforms the Game of Business

Business leaders don’t think of digital as central to their business because in the past, it hasn’t been.  But now your customers, your products, your business operations, and your competitors are fundamentally digital.  A piecemeal strategy of bolting on digital channels or methods is no longer sufficient. Instead, you must think of your company as part of a dynamic ecosystem ... Read More »

Acxiom and Weibo Launch Big Data Marketing Platform “Audience Onboard”

New Platform Helps Advertisers Unleash the Value of First Party Data to Improve Audience Reach Acxiom® announced a strategic partnership with Weibo Corporation (Weibo), China’s leading social media platform.  As part of the relationship, Weibo will leverage the Acxiom Audience Operating System® (AOS ®) to deliver greater digital marketing efficiency to its advertisers in a privacy-compliant way via Acxiom’s data ... Read More »

Acxiom and Hearst Magazines Inks New Deal – Expands Relationship to Bring Marketing Services to the Cloud

Increased Efficiencies and Long-term Competitive Advantages among Key Benefits Acxiom® announced an expanded relationship with long-time client Hearst Magazines, one of the world’s largest magazine media companies. Under the terms of this new agreement, Acxiom will be responsible for bringing Hearst Magazines’ marketing services platform to the cloud. Acxiom will lead the migration of Hearst’s database hardware and software to Amazon ... Read More »

Experian Marketing Launches OmniView

Experian Marketing Services unveiled OmniView™, a persistent data-linkage technology that creates a real-time single customer view, as part of the Experian Marketing Suite.  The single customer view, or persistent identity, created by OmniView allows organizations to increase the precision, authenticity and sophistication of their marketing campaigns across channels and devices. Since introducing the industry’s first linkage-technology product, Experian Marketing Services ... Read More »

Experian Launches Real-time Data Enhancement Product

Experian Data Quality, a part of Experian Marketing Services and a leading provider of data quality software and services, announced the launch of business data within its real-time data enrichment platform.  The offering leverages Experian Business Information Services’ extensive data resources to provide a deeper understanding of businesses at the point of interaction for improved lead routing and marketing personalization. ... Read More »

How Big Should Your Campaign Budget Be?

At the ClickZ Live conference in New York, Michelle Killebrew presented an interesting case study of an IBM campaign called Rethink Business. It got me thinking (or, should I say, rethinking?) about campaign budgeting. My question is: How do you set a budget for a multi-touch, multi-target B2B digital campaign like the one Michelle was describing? The short answer is: Spend as much as ... Read More »

Priorities in the Telecoms Sector: Operational Efficiency and Monetization

Experian’s international survey of leading executives in the Telecoms industry concluded that the need for more operational efficiency and data monetisation are two of the most significant challenges facing the telecoms sector, while improving the quality of decision making and reaching the right customers is considered crucial for success in 2014. The main findings from the survey include: The number ... Read More »

Business.com Launches New B2B Digital Media Platform

Business.com launches a new platform that transforms the way B2B marketers connect with buyers, accelerating the company’s mission of providing executives the ability to acquire the knowledge, products and services they need to run their businesses. The new platform and site uses a state of the art data platform, combined with a powerful content delivery system, to deliver high quality ... Read More »

Experian Marketing Service Unveils Comprehensive End-to-End Marketing Suite

The Experian Marketing Suite enables brands to create and deliver authentic customer experiences across all interaction points Experian Marketing Services launched the Experian Marketing Suite .  Unveiled at Experian Marketing Services’ 2014 Client Summit in Las Vegas, Nevada, the Marketing Suite is a cohesive end-to-end marketing solution that enables brands to create and deliver authentic customer experiences every time, in any channel and ... Read More »

Acxiom Appoints Kerry Hatch As Chief Operating Officer, Global Client Services

Leads Sales Strategy, Operations and Deal Development Acxiom® appointed Kerry Hatch as Chief Operating Officer, Global Client Services, further strengthening its executive bench. Hatch, a world-class executive with a solid track record of transforming and leading successful business operations, will report to Nada Stirratt, Acxiom’s Global Chief Revenue Officer, and will be responsible for global revenue strategy, deal development and ... Read More »

Acxiom Completes LiveRamp Acquisition

Connects the Entire Marketing Ecosystem Acxiom® has completed its previously announced acquisition of LiveRamp, Inc., a leading service for onboarding customer data into digital marketing applications.  Together, Acxiom and LiveRamp become the industry-leading solution for bringing offline customer data online with better matching, more connectivity and faster onboarding.  The combination accelerates Acxiom’s vision of a connected ecosystem that delivers true ... Read More »

5 Steps to Customer Data Hygiene: It’s Not Sexy, But it’s Essential

Are you happy with the quality of the information in your marketing database? Probably not.  A new report from NetProspex confirms: 64% of company records in the database of a typical B2B marketer have no phone number attached.    Pretty much eliminates phone as a reliable communications medium, doesn’t it?  And 88% are missing basic firmographic data, like industry, revenue or employee ... Read More »

‘Google My Businesses’ Launched

Google launched ‘Google My Business’, a one-stop way for merchants to manage their presence on a variety of the company’s properties including search, maps and Google+. Business owners who had been using Places for Business or Google+ will be transitioned to the new platform. There is also an Android app that can be used to manage business information and respond to customer ... Read More »