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Digital Marketing

6 Thorny Data Problems that Vex B2B Marketers, and How to Solve Them

Business-to-business marketers are plagued by data problems. Business data is complex and fast-changing.  Customers interact with us through a variety of channels, and often provide us with conflicting information. Our legacy databases are not as robust as we need.  New tools and technologies emerge and must be evaluated.  It’s a never-ending battle. To shed some light on B2B data problems, Bernice ... Read More »

Nielsen and INTAGE Form Joint Venture in Japan

Nielsen and Japanese researcher INTAGE are forming a joint venture company called Nielsen-INTAGE DigtalMetrics, to develop cross-platform ad effectiveness solutions.  The new firm will be officially launched on 1st April. The new venture will combine the Nielsen Online Campaign Ratings solution and INTAGE’s i-ssp consumer panel data. Users in Japan will be able to analyze consumers by segments such as brand ... Read More »

Named Account Marketing: New Tools to Reach a Limited Universe

Some B2B marketers know exactly what accounts are in their target market. What a luxury! These marketers can eliminate the old “spray and pray,” and focus all their attention and investment in a finite universe of prospects and current customers. It’s almost like mass customized selling, with maximum coverage and minimal waste. Best of all, a number of new tools ... Read More »

Nielsen Buys Digital Content Specialist Brandbank

Nielsen has announced the acquisition of Brandbank, which collects, manages and distributes FMCG product and brand image content, via digital means, for retail syndication across in-store, print promotional and e-commerce platforms. The deal includes the integration of Brandbank teams across the UK, France and seven other European nations, plus China, Thailand and Malaysia. Nielsen is also talking to Brandbank clients ... Read More »

Exciting new Tools for B2B Prospecting

Finding new customers is a lot easier these days, what with innovative, digitally based ways to capture and collect data.  Early examples of this exciting new trend in prospecting were Jigsaw, a business-card swapping tool that allowed sales people to trade contacts, and ZoomInfo, which scrapes corporate websites for information about business people and merges the information into a vast ... Read More »

Penton Acquires iNET Interactive

Penton announced that it has acquired iNET Interactive, a leading event and digital information company that focuses on the booming Cloud, Hosting and Data Center segments of the technology sector.  Industry sources expect these segments to experience annual growth of 25-30% in the years ahead.  “A core element of our strategy is creating scaled positions in advantaged sectors.  This acquisition doubles ... Read More »

Acxiom Announces Resignation of Chief Revenue Officer

Acxiom® announced that Nada Stirratt will step down as Chief Revenue Officer to pursue other opportunities.  Ms. Stirratt’s resignation is effective March 31, 2015, the end of the Company’s current fiscal year. Until that time, she will assist the Company in the transitioning of her responsibilities. Ms. Stirratt joined Acxiom in 2012 as Chief Revenue Officer and Executive Vice President. ... Read More »

Veda Acquires ‘The Prospect Shop’

Veda announced the acquisition of direct marketing and data agency The Prospect Shop (TPS).  The investment is part of Veda’s growth strategy for its marketing services division, Inivio. The acquisition of TPS expands Inivio’s offering into the not-for-profit market sector and business to business marketing. TPS provides target marketing services to improve return on marketing investment (ROMI) for their customers ... Read More »

HG Data Partners with Leadspace

Partnership to Take Predictive Analytics and Sales Funnel Analysis to a New Level.  Enhances Leadspace’s ability to generate laser-like sales and marketing targeting at both the company and the contact level for its customers HG Data, a global leader in competitive intelligence on installed technologies, announced the company has entered into a partnership with Leadspace, the leading B2B demand gen platform. ... Read More »

Infogroup Acquires Leading Nonprofit Marketing Services Firm

Acquisition of SFS Adds Experienced Talent to Infogroup’s Nonprofit Division Infogroup announced the acquisition of Specialized Fundraising Services, Inc. (“SFS”).  Lisa Greene, SFS’s founder and a leading industry veteran, will become part of the executive team of the Infogroup Nonprofit Division. The Infogroup Nonprofit Division resides in the Infogroup Media Solutions business unit. Founded in 2005, Specialized Fundraising Services provides highly ... Read More »

HG Data Expands Coverage Footprint to Asia-Pacific and Europe

A pioneer in reporting on the use of enterprise technology, HG Data Company is expanding its geographic footprint in 2015.  Initially with its launch in the U.S. in 2010, it became best known for its unique ability in tracking the presence of more than 4000 IT products and technologies at more than 1 million business locations in North America. Effective ... Read More »

Harte Hanks Appoints Rick Carbone as SR VP Operations

Harte Hanks has announced the appointment of Rick Carbone to the position of Senior Vice President of Operations of its Customer Interaction division. In his new role, Carbone will lead a team delivering the services that drive increased levels of customer engagement for Harte Hanks’ clients.  Under Carbone’s lead, the Operations team will support clients with effective and consistent delivery of marketing insight, strategy and ... Read More »