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Harte Hanks Announces Executive Leadership Change

Harte Hanks, a leader in developing customer relationships, experiences and defining interaction-led marketing, announced the appointment of Douglas C. Shepard as interim President and Chief Executive Officer, effective immediately. Mr. Shepard, the company’s Chief Financial Officer, succeeds Robert A. Philpott, who has stepped down as President and CEO, as well as from the Company’s Board of Directors, to pursue other ... Read More »

Acxiom Appoints Jeremy Allen as President of Marketing Services

Allen will manage and “reinvigorate” the company’s marketing services, a $445 million division, Acxiom said in a statement. Allen has more than two decades of enterprise marketing experience in leadership roles at Nielsen and McKinsey. In his most recent position as executive vice president of the marketing effectiveness division, he led turnaround revenue growth in three years. Allen earned a ... Read More »

Yelp Launches in the Philippines to Expand Asia Presence

Yelp Inc. (NYSE: YELP) announced the launch of Yelp Philippines (http://www.yelp.com.ph). Beginning today, people across the Philippines are able to read reviews about great local businesses and create accounts on Yelp.com.ph to share their opinions. Yelp’s free iPhone and Android apps will be available as well as its free suite of business owner tools: Yelp for Business Owners (http://biz.yelp.com.ph). Source: Prnewswire.com Read More »

Penton Appoints Barbara Couchois And George Assimakopoulos

Penton Appoints Barbara Couchois And George Assimakopoulos To Lead Its Explosive Growth In Marketing Services and expanding strategic agency relationships Penton, an innovative professional information services company, today announced that it has appointed Barbara Couchois to the newly created role of vice president, marketing monetization and named George Assimakopoulos head of client services, to drive the company’s exceptional growth in marketing services. The company’s ... Read More »

Acxiom Unveils Powerful, Next-Generation Marketing Capabilities

Company Relaunches Digital Impact, its Email and Cross-Channel Marketing Business as Acxiom Impact, an Advanced Marketing Offering Specifically Designed to Meet the Unique Needs of Sophisticated Enterprise Marketers Acxiom® announced the relaunch of Digital Impact, Acxiom’s email and cross-channel marketing platform and services business, under the new name Acxiom Impact™.  The relaunch reflects a new platform release and improved services specifically ... Read More »

Organizations Across EMEA See Data Integration as Biggest Challenge

Experian Research: 69 PER CENT OF ORGANISATIONS ACROSS EMEA SEE INTEGRATION OF MULTI-CHANNEL CUSTOMER ACQUISITION AS THEIR BIGGEST CHALLENGE New market research launched today reveals the five new rules of customer engagement that will satisfy the demands of the new and growing generation of less-loyal and self-service customers of the future More than two thirds of organizations across Europe, the ... Read More »

Experian Data Quality Launches New Self-Service Email Validation Tool

True software-as-a-service offering provides leading bulk email validation for transactional pricing Experian Data Quality, a leading provider of data quality software and services, today announced the release of self-service bulk email validation on https://www.edq.com. This is the first in a new line of self-service software-as-a-service offerings the company is releasing to provide customers with additional access options to data quality tools, allowing them ... Read More »

Dun & Bradstreet Now Integrated With Adobe Marketing Cloud

Dun & Bradstreet announced that its commercial data is now available in Adobe Marketing Cloud via Adobe Audience Manager’s Audience Marketplace feature (now in beta), which enables advertisers and publishers to buy and sell anonymous third-party data to expand audience segments. The integration of Dun & Bradstreet’s unique, deterministic data, curated from over 30,000 global sources and featuring more than 700 targetable attributes, enables B2B ... Read More »

Linking Data is the Biggest Challenge for Global Marketers

Annual global research identifies linkage, technology and organizational structure as the three key challenges in digital marketing Digital marketers are facing an on-going battle getting to grips with the huge amounts of data they have to work with. The biggest hurdles and key priorities for marketers this year are dependent on having accurate, enriched data, linked together in a central location ... Read More »

Three barriers to B2B data-driven marketing

Ask any business marketer about the importance of data, and you’ll get plenty of good answers. “It’s essential,” they’ll say. “Data drives everything we do.” That’s a good thing, since marketers are under increasing pressure to manage, collect, and make use of data, according to a recent CMO Club/Gartner study. But in my experience, answers like this are just lip service. ... Read More »

HC International’s Revenue and Profit Down in Q1 2015

HC International announced Revenues were US$34 million, a decrease of 5.5% compared with the same quarter last year. Profit in the quarter also recorded a drop falling 41% down to US$4.0 million.  Diluted earnings per share in the period were RMB 0.0365 (US$0.0059). Almost 80% of the Beijing-based company’s revenues were generated from online services amounting to US$27 million. This ... Read More »

Acxiom Launches LiveRamp Connect across Australia & New Zealand

Connects the Digital Marketing Ecosystem Acxiom a customer data solutions and marketing services company, acquired privately held San Francisco based LiveRamp in 2014, the leading service for onboarding customer data into digital marketing applications, for approximately $310 million. Together, Acxiom and LiveRamp became the industry-leading solution for bringing offline customer data online accelerating Acxiom’s vision of a connected ecosystem that delivers ... Read More »

Infogroup Media Solutions and dbSignals Form Strategic Marketing Partnership

Infogroup Media Solutions gains greater distribution capabilities for data services; dbSignals benefits from international data solutions dbSignals, a provider of next-generation marketing automation software, and Infogroup Media Solutions, a data-driven services and marketing solutions provider, announced they have formed a strategic marketing partnership to increase their offerings, especially to the underserved business-to-business market. Through its data partnership with Infogroup Media ... Read More »

Baidu Invests in Keru Cloud

Baidu has invested $11 million in restaurant management SaaS startup Keru Cloud. The startup aims to become an all-in-one solution for restaurants and other businesses that are going digital. It currently has about 3,000 restaurants as clients, and plans to increase that figure to 20,000 by the end of this year. Baidu told Tech in Asia that Keru Cloud “fits ... Read More »

Acxiom Appoints Rick Erwin as President and General Manager of Audience Solutions

Acxiom® announced the appointment of Rick Erwin as President and General Manager of Audience Solutions, a newly formed division comprised of the Company’s Data and Decision Sciences assets. With over two decades of marketing services experience, Erwin, a leading voice in the field of data-driven marketing, will be responsible for driving the strategy, growth and profitability of Acxiom’s industry-leading data ... Read More »

Harte Hanks Acquires 3Q Digital, Inc.

Harte Hanks announced the acquisition of privately-owned 3Q Digital, Inc., a leading digital marketing agency, adding pace towards achieving Harte Hanks’ strategic goal of leadership in customer interaction. The transaction closed on March 16, 2015. Under the terms of the definitive agreement, Harte Hanks paid an initial sum with additional consideration payable upon the achievement of challenging performance goals over ... Read More »

Rocket Fuel Full Year 2014 Revenues Up 70%

Rocket Fuel Inc., a leading provider of artificial intelligence and big data solutions for digital advertising, reported revenue of $139.5 million up 63% compared to $85.6 million for the fourth quarter of 2013.  Net loss was $(20.5) million, or $(0.49) per diluted share, compared to a net loss of $(2.2) million, or $(0.07) per diluted share for the fourth quarter of 2013. For fiscal year 2014 revenue was $408.6 million increased 70% compared to $240.6 ... Read More »

Troubleshooting Your B2B Marketing Data Problems

Business-to-business data continues to challenge marketers, who need to identify and communicate with customers and prospects, but who run into thorny issues every day.  Problems range from duplicates, to key-entry errors, to missing data elements, and beyond.  Recently, Bernice Grossman and I worked with a group of savvy B2B marketers at a DMA conference to compile a list of difficult data problems. Here are ... Read More »