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Data Matching

Dun & Bradstreet Ushers in a New Era

Brand Modernization Underscores Impact of Data on Growing Business Relationships Dun & Bradstreet (NYSE: DNB) unveiled a new brand purpose, values, tagline and logo as part of a major brand modernization effort.  The company’s new creative expression and tenets are rooted in a data inspired, relationship-driven approach, bolstered by the new tagline: “Growing relationships through data.”  The work was created in collaboration ... Read More »

Experian Unveils Entity Linkage Service

New tool helps companies increase customer retention and segmentation, and improve marketing spend Experian® launched Entity Linkage Service, a new tool designed to help companies acquire qualified commercial accounts by identifying business owners and company decision makers within their current consumer customer base. By leveraging their existing consumer portfolios, companies using the new service can maximize the full potential of ... Read More »

Acxiom Appoints Kerry Hatch As Chief Operating Officer, Global Client Services

Leads Sales Strategy, Operations and Deal Development Acxiom® appointed Kerry Hatch as Chief Operating Officer, Global Client Services, further strengthening its executive bench. Hatch, a world-class executive with a solid track record of transforming and leading successful business operations, will report to Nada Stirratt, Acxiom’s Global Chief Revenue Officer, and will be responsible for global revenue strategy, deal development and ... Read More »

Dun & Bradstreet (D&B) Assigned Patent on Data Matching

Nine employees of D&B are named as co-inventors –  Congratulations BIIA member Dun & Bradstreet has been assigned a patent (8,768,914) developed by nine co-inventors for a “system and method for searching and matching databases. The co-inventors are Anthony J. Scriffignano, Bethlehem, Pennsylvania, David Allaway, Parsippany, New Jersey, Eric Gustafson, Palm Beach, Florida,Amy Hayenhjelm, Murray Hill, New Jersey, Edward Ohlson, Bethlehem, Pennsylvania, Courtney Shipman, Murray Hill, New Jersey, Larry Skahill, Parsippany, New ... Read More »