Home » Industry » Data Enrichment

Data Enrichment

HG Data and the Aberdeen Group Strike Strategic Data Partnership

B2B tech marketers can target and engage tech buyers even more precisely HG Data announced a new, multi-year strategic data partnership with the Aberdeen Group, formerly Harte Hanks Market Intelligence. This new partnership will enhance the Aberdeen Group’s targeting and predictive analytics services by enhancing the view of the global technology install base; giving sales and marketing professionals greater actionable ... Read More »

TransUnion Partners with Global Debt Registry

TransUnion Partners with Global Debt Registry to Offer Registry Services for Debt Buyers and Financial Institutions TransUnion and Global Debt Registry (GDR), the pioneer and leader in debt information access and validation, today announced a collaboration to market GDR debt registry services for debt buyers, collectors and financial institutions. GDR’s debt registry offering enables debt owners to accelerate collections through streamlined access ... Read More »

Financial Inclusion: Benefits of Alternative Data

New PERC Paper finds Growing Research Consensus on Benefits of Alternative Data PERC released a new report recently that highlights the growing consensus on the credit market impacts of using alternative data. PERC’s report Research Consensus Confirms Benefits of Alternative Data synthesizes findings from a diverse group of studies conducted by the private sector and other research organizations. Among key ... Read More »

BISNODE Acquires Business Partners Verification System OCTOPUS

Bisnode has bought the business partners verification OCTOPUS system from the DC GROUP, spol. s.r.o. company.   Through this transaction, Bisnode has added 600 new clients. The objective of the acquisition of the OCTOPUS system is to strengthen the Bisnode position in the Czech market, particularly in the segment of small and medium sized companies.  Apart from the competitive product ... Read More »

Dun & Bradstreet Ushers in a New Era

Brand Modernization Underscores Impact of Data on Growing Business Relationships Dun & Bradstreet (NYSE: DNB) unveiled a new brand purpose, values, tagline and logo as part of a major brand modernization effort.  The company’s new creative expression and tenets are rooted in a data inspired, relationship-driven approach, bolstered by the new tagline: “Growing relationships through data.”  The work was created in collaboration ... Read More »

HG Data and EverString Form Strategic Partnership

Combining EverString’s powerful predictive analytics with HG Data’s vast install datasets will help clients precisely identify, target, prioritize, and engage with their top customer prospects HG Data and EverString, a predictive marketing and sales intelligence SaaS provider, announced that they have entered into a strategic partnership and reseller agreement. As part of this agreement, EverString’s algorithms for predictive lead scoring ... Read More »

Powerlytics: Analytics – Market Intelligence – Better Decisions

Powerlytics delivers trusted, actionable financial intelligence to manage risk and find growth opportunities for our clients’ businesses. Our products and services make it easy to create precise benchmarking and market-sizing reports, and to perform detailed economic, business and marketing research. This powerful information can be used to drive corporate strategy, discover potential markets, evaluate competitors and identify risks and trends ... Read More »

Forrester Research Brief: The New Art Of Data

CMOs Must Partner With CIOs To Lead Data Innovation  Forrester published recently a brief on ‘The New Art of Data’ stressing the point of digital customers, channels, and competitors are putting pressure on firms to leverage more, and messier, data to arm their products, employees, and operations with digital capabilities. But being “data driven” isn’t purely a technology challenge, and ... Read More »

HG Data Expands Coverage Footprint to Asia-Pacific and Europe

A pioneer in reporting on the use of enterprise technology, HG Data Company is expanding its geographic footprint in 2015.  Initially with its launch in the U.S. in 2010, it became best known for its unique ability in tracking the presence of more than 4000 IT products and technologies at more than 1 million business locations in North America. Effective ... Read More »

Experian Launches Real-time Data Enhancement Product

Experian Data Quality, a part of Experian Marketing Services and a leading provider of data quality software and services, announced the launch of business data within its real-time data enrichment platform.  The offering leverages Experian Business Information Services’ extensive data resources to provide a deeper understanding of businesses at the point of interaction for improved lead routing and marketing personalization. ... Read More »

Panjiva Helps to Understand Chinese Trade Data

Understanding Trends with Chinese Data Panjiva knows that data, used correctly, can produce great insights. Panjiva’s technology is making it easier to access, understand, and gain insights from data. To that end, Panjiva has recently enhanced the amount of Chinese trade data on its platform, and it has created a new, macro distillation of the data. Panjiva now covers 90 ... Read More »

Acxiom Appoints Kerry Hatch As Chief Operating Officer, Global Client Services

Leads Sales Strategy, Operations and Deal Development Acxiom® appointed Kerry Hatch as Chief Operating Officer, Global Client Services, further strengthening its executive bench. Hatch, a world-class executive with a solid track record of transforming and leading successful business operations, will report to Nada Stirratt, Acxiom’s Global Chief Revenue Officer, and will be responsible for global revenue strategy, deal development and ... Read More »

Dun & Bradstreet (D&B) Assigned Patent on Data Matching

Nine employees of D&B are named as co-inventors –  Congratulations BIIA member Dun & Bradstreet has been assigned a patent (8,768,914) developed by nine co-inventors for a “system and method for searching and matching databases. The co-inventors are Anthony J. Scriffignano, Bethlehem, Pennsylvania, David Allaway, Parsippany, New Jersey, Eric Gustafson, Palm Beach, Florida,Amy Hayenhjelm, Murray Hill, New Jersey, Edward Ohlson, Bethlehem, Pennsylvania, Courtney Shipman, Murray Hill, New Jersey, Larry Skahill, Parsippany, New ... Read More »

Salesforce.com Acquires Startup RelateIQ

Salesforce.com has reached a deal to acquire RelateIQ, a Palo Alto, Calif.-based startup. The deal values RelateIQ at a combined $390 million. Salesforce will issue shares worth about $350 million in exchange for all shares of RelateIQ. The filing says Salesforce expects to issue between 6.2 million and 7.6 million shares. RelateIQ has $40 million in cash from its latest ... Read More »

Dun & Bradstreet® Releases New Tool for Deeper Insights on Tax Discovery, Audit & Collection

Dun & Bradstreet announced the launch of D&B Revenue Advisor.   The offering will give state and local tax and revenue agencies access to Dun & Bradstreet’s proprietary data and analytics through Information Builders’ easy-to-use WebFOCUS dashboard, allowing customers to achieve greater insight through complete, accurate and current commercial taxpayer information. Providing agencies with a 360-degree view of the commercial taxpayer universe, the ... Read More »

D&B Ramps Up Data and Analytics by Acquiring Fliptop’s Social Data Matching Business Unit

Acquisition expands D&B data and analytics to include social data delivered through the cloud D&B (NYSE: DNB) has acquired the social data matching business unit of Fliptop, a leader in software solutions that aggregates public web and social data.  The acquisition combines social data with D&B’s proprietary data and analytics to deliver results for a growing and global customer base. ... Read More »