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Customer Insights

Datalogix and LiveRamp Sign Multi-Year Agreement

LiveRamp, an Acxiom company, and Datalogix announced an expansion of their partnership, which now runs through the end of 2017. Under the terms of the agreement, Datalogix will continue to leverage LiveRamp as an important partner for data onboarding services used to connect its syndicated and custom segments and its clients’ first-party data assets to digital media.  “LiveRamp has been ... Read More »

Dun & Bradstreet Announces Simplified Organizational Structure

D&B announced a simplified organizational structure that includes six direct reports to Bob Carrigan, each of whom has global responsibilities: Josh Peirez has been promoted to Chief Operating Officer and will lead the new Global Operating Team, which includes Content, Product, Technology, Alliances, Strategy, and Mergers & Acquisitions, as well as the Worldwide Partner network; Mark Geneste has been promoted to Chief ... Read More »

Experian Automotive in Partnership with Cars.com

Experian Automotive partners with Cars.com to make AutoCheck® vehicle history reports accessible on its used-vehicle listings Experian Automotive has teamed with Cars.com to make AutoCheck® vehicle history reports accessible through its used-vehicle listings section.  The inclusion of AutoCheck reports on Cars.com gives dealers using the Website a choice when selecting the vehicle history report to append to their vehicle inventory. AutoCheck vehicle ... Read More »

Small, Spotty and Zero Data: Insights Gleaned from the Absence of Data

Insights appear to be funny things.  They don’t necessarily depend on data, but, without corroboration in the objectively measurable, insights must be taken on faith.   In essence that’s a slippery slope to superstition and subjective decision making. Sleuthing is everything.  Insights are something one usually has to work for, and, more often than not, that involves vetting the data from ... Read More »

Building Your B2B Marketing Database

Your most important tool in B2B is, arguably, the marketing database.  Without a robust collection of contact information, firmographic and transactional data about customers and prospects, you are adrift when it comes to customer segmentation, analytics, and marketing communications of all sorts, whether for acquiring new customers or to expand the value of existing customers.  In fact, your database is ... Read More »

FirstRain Launches the First Big Data Analytics Solution

Delivers Real-time Insights into the Hands of Enterprise Marketing FirstRain, a leader in big data analytics for enterprise sales and marketing teams, released Market Insights, a revolutionary new way for CMOs, marketing teams and strategic leaders to put their go-to-market strategy into action.  FirstRain Market Insights is an enhanced suite of big data analytics capabilities that builds on FirstRain’s successful ... Read More »