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Online Sources of B-to-B Data: A Comparative Analysis from 2009

As the Internet has created new ways for B-to-B marketers to compile and access prospect data, marketers continue to be concerned about the quality and breadth of the data that is available. This white paper evaluates the volume and accuracy of data provided by ten participating suppliers of marketing information with online access. In general, the data coverage varied widely ... Read More »

Salesforce to Integrate CRM with HR, Collaborative Tools

Salesforce.com Inc. is planning to integrate human relations and collaboration applications into its central customer relationship management program.  The move is intended to boost motivation and sales coaching, the company said. The initiative will combine Salesforce’s core CRM application, Sales Cloud, with its recently launched Work.com human relations solution and its Chatter collaboration program.  The integration will enable sales teams ... Read More »

Bisnode Acquires Inform Operation in Norway

Bisnode further strengthens its position in the marketing solutions area in Norway by acquiring Eniro’s operations Inform. Inform provides information about companies and individuals that can be used for various sales and marketing activities, such as telesales, direct marketing and analysis of business opportunities. Inform’s services include analysis assistance and enhancement of data, as well as maintenance and updating of ... Read More »

Dun & Bradstreet Provides Windows Azure™ In-house Developers with On-demand Corporate Data for Cloud-based Apps

Service gives access to more than 215 million high-quality corporate profiles for sales and marketing, supply chain, and other data-intensive applications D&B announced that it is providing the most comprehensive, current, and complete business data for in-house developers on Microsoft Corp.’s Windows Azure cloud computing platform, through the just-announced Windows Azure Store.  D&B Business Insight lets users generate a list ... Read More »

Salesforce Slashes Jobs at Radian6 and Buddy Media

CRM software provider Salesforce has laid off around a hundred staff at its Canadian social media measurement company Radian6 and social media marketing agency Buddy Media, a move it describes as eliminating duplicated roles. Salesforce acquired Radian6 last year, in a deal valued at around $326m – at the time the analytics firm was described as ‘cash flow positive’. Buddy ... Read More »

Meet our Associate Member HG Data

HG Data is the new wave breaking in applied data science, pioneering natural language processing and artificial intelligence to transform massive quantities of unstructured data into actionable business intelligence.  Founded in Santa Barbara, California in 2010, the 40-person team of data scientists is known for its detailed census of installed enterprise technologies, including thousands of specific software, hardware and services ... Read More »

D&B Launches Indirect Sales Channel D&B AllianceNetwork

D&B announced the launch of a new, indirect sales channel, the D&B AllianceNetwork.  The AllianceNetwork will develop a community of value-added resellers, consultants, and system integrators who will provide their customers with D&B-based data solutions for CRMs that offer seamless access to the most comprehensive, current and clean business data available. The D&B AllianceNetwork offers marketing, sales and training resources ... Read More »

InsideView And Equifax® Partner On Single-Source Business Data Solution

InsideView, a provider of sales intelligence solutions to B2B sales and marketing organizations, announced a multi-faceted partnership with Equifax to deliver the most comprehensive, single-source, global business data solution.  The combined solution gives sales and marketing professionals the ‘Inside Edge’ with access to one of the largest sources of industry-leading business data to uncover prime prospects, understand their business issues, ... Read More »

The Unified Theory of Database Marketing

Database marketing is all of a sudden the new holy grail.  What with “big data,” CRM, data warehouses, one-to-one marketing, data mining—a number of techniques are capturing management time, attention and budgets, and they are all built around customer information.  We now have new opportunity to pick up some of the powerful approaches that database marketing has been developing over ... Read More »

Salesforce.com Goes for Social Big Data with Radian6 Updates

Salesforce.com is moving beyond listening to social talk to understand what is being said.  Salesforce.com has updated its Radian6 social media monitoring software with the introduction of Insights, expanding analysis beyond sentiment to include intent, demographics and online influence.   The updates will help companies deal with the deluge of data from social networks such as Facebook, Twitter and LinkedIn as ... Read More »

Salesforce.com Announces Fiscal 2013 Second Quarter Results

Salesforce.com (NYSE: CRM), announced results for its fiscal second quarter ended July 31, 2012. “Our second quarter revenue growth was outstanding at 34% in dollars and 37% in constant currency,” said Marc Benioff, Chairman and CEO, salesforce.com. “Salesforce.com’s social enterprise strategy is enabling companies to connect with customers, partners, and employees in completely new ways – and it’s creating new ... Read More »