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Harte Hanks Announces New Branding and Website

Harte Hanks (NYSE: HHS), announces the launch of its new brand identity and corporate website.  The marketing landscape has changed substantially over the past few years and Harte-Hanks felt it was time to reflect it in their website.  Perhaps it was the new CEO who wanted to start off with new wallpaper. “We’re proud of the multi-year client relationships we have with ... Read More »

Experian Releases QAS Email Validation

Enhanced QAS Email now available to improve deliverability across email marketing and operational programs. Experian Data Quality released new email validation software that allows businesses to maximize return on investment and communication efforts through the email channel. The new cloud-based tool offers faster validation speed, simplified response codes and improved match rates. QAS Email allows users to validate business and ... Read More »

Salesforce.com and HP Announce Strategic Cloud Partnership

Salesforce.com Dreamforce – Salesforce.com (NYSE: CRM) and HP (NYSE: HPQ) today announced a strategic partnership in cloud computing. Salesforce.com and HP plan to create the new Salesforce Superpod, a dedicated instance in the Salesforce multi-tenant cloud, running on HP’s world-class Converged Infrastructure. The companies plan to jointly develop and market the Salesforce Superpod to the world’s largest enterprises. HP intends ... Read More »

Outsell Inc. Publishes 2013 Market Size, Share, Forecast and Trend Report B2B Trade Publishing and Company Information Market

Outsell Inc., a co-founder of BIIA, has published its 2013 Market Size, Share, Forecast, and Trend Report for B2B Trade Publishing and Company Information Market.  Most certainly the latter should be of great interest to our members.  According to Outsell the total Company Information market segment grew 5.1% in 2012 (US$4.3bn in 2011 to US$4.6bn in 2012). The Outsell report ... Read More »

D&B Unveils D&B360 3.0 for CRM with All-New User Interface and Expanded Functionality

D&B (NYSE:DNB) has released D&B360″ 3.0, an upgraded version of its sales and marketing intelligence solution for CRM systems.   D&B360 provides sales and marketing professionals the insights needed to sell more effectively by providing direct access to D&Bs global business data and analytics within CRM systems, along with relevant news, social media and sales tools, to drive revenue growth. ... Read More »

Acxiom Disrupts Conventional Marketing Models with New Audience Operating System (AOS)

“Rather than Building a Better Mousetrap, Instead, We Chose to Breed a World-class Cat.”  Quote by Phil, Mui, Acxiom’s Chief Product and Engineering Officer. Acxiom® (Nasdaq: ACXM) introduced a new way for marketers, agencies and publishers to define, manage and reach best audiences across online and offline channels.  Acxiom Audience Operating System™ (AOS) is unique because it enables marketers to ... Read More »

EASDP Congress: Major Trends in Business Information

BIIA partnered with the European Association for Search and Data Publishing on the subject of Analytics and BIG data. Joachim C Bartels, Managing Director of BIIA moderated a think tank on Data & Analytics.  He lead the discussion on eight key major trends: The Analytics Revolution is Under Way Wall Street Rewards Companies with Analytics The BIG Data Idea is Taking ... Read More »

Building Your B2B Marketing Database

Your most important tool in B2B is, arguably, the marketing database.  Without a robust collection of contact information, firmographic and transactional data about customers and prospects, you are adrift when it comes to customer segmentation, analytics, and marketing communications of all sorts, whether for acquiring new customers or to expand the value of existing customers.  In fact, your database is ... Read More »

Salesforce.com and Workday Deepen Strategic Partnership

Salesforce.com (NYSE: CRM), the world’s #1 CRM platform, and Workday (NYSE: WDAY), a leader in enterprise cloud applications for human resources and finance, today announced plans to integrate the entire Salesforce and Workday product lines to enable their customers’ mutual success. Salesforce.com plans to standardize on Workday’s applications, and Workday plans to standardize on salesforce.com’s applications and platform. Workday plans to integrate ... Read More »

Salesforce.com to Lay Off 200 Workers

Salesforce Marketing Cloud announced it is laying off 200 employees — approximately a third of which are located at the company’s New Brunswick offices – following a round of cuts that last fall that affected more than 100 jobs. In a statement, Salesforce.com attributed the layoffs to its recent acquisition of digital marketing software developer ExactTarget.   Salesforce.com develops cloud-based software ... Read More »

Salesforce.com Second Quarter Revenue Growth 31% Buoyed by ExactTraget Acquisition

Salesforce.com’s total Q2 revenue was $957 million, an increase of 31% on a year-over-year basis, benefited in part by the acquisition of ExactTarget which closed in July 2013.   Subscription and support revenues were $903 million, an increase of 31% on a year-over-year basis.  Professional services and other revenues were $54 million, an increase of 23% on a year-over-year basis. ... Read More »

Acxiom and 4Info in Partnership for Mobile Retargeting and Attribution at Household Level

Acxiom announced a partnership with 4Info to offer companies the ability to retarget their customers with mobile ads and offers.   In a partnership with mobile ad tech provider 4Info, Acxiom customers will be able to match their first-party CRM data against 4Info’s database of devices. By targeting a mobile ad campaign only to their own customer base, the marketer should ... Read More »

Salesforce.com Positioned in the Leaders Quadrant of the Magic Quadrant for Sales Force Automation

Salesforce.com announced that Salesforce Sales Cloud has been positioned by Gartner, Inc. in the “Leaders” quadrant for Sales Force Automation (July 2013 ).  This marks the seventh consecutive year salesforce.com has received a “Leaders” position.  According to the Gartner report, sales force automation applications support the automation of sales activities, processes and administrative responsibilities for B2B organizations’ sales professionals. Core ... Read More »