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Salesforce.com Launches Salesforce1 Community Cloud

Salesforce.com launched the Salesforce1 Community Cloud, defining the next battleground for customer engagement. For the first time, companies can now create trusted destinations for customers, partners and employees that are not only personalized and mobile like LinkedIn, but connected to their business processes. Salesforce.com’s ecosystem has also embraced the Community Cloud. With 4,000 consultants dedicated to the digital experience, Deloitte ... Read More »

Salesforce.com Launches Salesforce1 Sales Reach

The solution gives sales teams access to powerful marketing tools on the go. Salesforce.com’s Sales Reach, a new solution for the Salesforce1 Sales Cloud app, aims to help sales teams overcome those challenges by not only streamlining the process of following up with leads, but also enabling salespeople to launch their own mini-marketing campaigns without having to reach out to—or wait ... Read More »

IMS Health to Acquire Cegedim’s Information Solutions and CRM Businesses

IMS Health (NYSE:IMS) announced its intention to acquire certain Cegedim information solutions and Customer Relationship Management (CRM) businesses for €385 million (approximately$520 million) in cash. Cegedim is a global technology and services company specializing in healthcare.  The proposed transaction includes Cegedim’s CRM solutions that help life sciences clients in 80 countries drive sales effectiveness, optimize marketing programs across multiple channels and mitigate regulatory compliance ... Read More »

Salesforce.com Announces Strategic Partnership with Deutsche Telekom and Invests for Growth in Germany

Deutsche Telekom and Salesforce.com Now Strategic Partners in DACH (Germany, Austria, Switzerland).  Salesforce.com has selected Deutsche Telekom’s corporate customer unit T-Systems as the provider for the previously announced data centre in Germany, which will be powered 100 percent by renewable energy sources. This new data centre, salesforce.com’s first in Germany, is expected to support the company’s cloud computing services across ... Read More »

Microsoft and Salesforce.com Announce Global, Strategic Partnership

Microsoft Corp. and salesforce.com (NYSE: CRM) announced a strategic partnership to create new solutions that connect salesforce.com’s customer relationship management (CRM) apps and platform to Microsoft Office and Windows so customers can be more productive.  Terms of the deal were not disclosed. “We are excited to partner with salesforce.com and help customers thrive in a mobile and cloud-first world,” said Satya Nadella, ... Read More »

Salesforce.com Launches New Salesforce1 Mobile App with Summer ’14 — Now Anyone Can Run Their Business From Their Phone

Salesforce.com (NYSE: CRM) launched the new Salesforce1 Mobile App – now anyone can run their business from their phone.  The new Salesforce1 Mobile App will deliver the most complete and customizable mobile experience in a single app for business users. The new Salesforce1 Mobile App will include more than 30 new features that will allow users to sell, service, market and ... Read More »

Salesforce.com Q1 2014 Revenues Up 37%

Salesfoce.com revenues for the 1st Quarter (ending April 30th, 2014) were $1.23 Billion, up 37% Year-Over-Year.   Deferred revenue of $2.32 Billion, up 34% Year-Over-Year.  Unbilled deferred revenue of approximately $4.80 Billion, up 33% Year-Over-Year.  The company generated operating cash flow of $473 Million, up 67% Year-Over-Year.   It raises FY15 revenue guidance to $5.30 – $5.34 Billion “Salesforce.com had a strong ... Read More »

D&B in Alliance with SugarCRM

CRM Market Leader SugarCRM to be Powered by D&B’s Indispensable Business Content D&B (NYSE:DNB) and SugarCRM, the company enabling businesses to create extraordinary customer relationships with the most innovative and affordable CRM solution in the market, today announced an alliance to enable seamless, native integration of D&B business content into SugarCRM.  The integrated solution will be available to customers in ... Read More »

InsideView for Marketing Now Available for Microsoft Dynamics CRM

InsideView®, Inc. announced InsideView for Marketing™ for the Microsoft Dynamics CRM Platform.  Now, with the addition of InsideView for Marketing, Microsoft Dynamics CRM users can more easily build and maintain a clean database, enrich new leads in real-time and build campaigns that produce more qualified leads and achieve greater marketing ROI. InsideView provides critical data, insights and connections for stronger ... Read More »

BISNODE TO SELL LUNDALOGIK

Bisnode is selling Lundalogik, a Nordic supplier of CRM systems, to investment organisation Monterro.   Lundalogik’s operations are focused on developing and supporting software for CRM systems.   The sale is part of Bisnode’s effort to streamline its business as a supplier of decision support tools based on credit, market and business information. Lundalogik was founded in 1990 and currently has about ... Read More »

Marketing Automation Is Not Marketing Strategy

Too often, these days, I am hearing B2B marketers mouth claims like “We got this new [fill in the brand] automation tool, so now we can reduce headcount.”  Or, “Once this automation system is installed, it will take our marketing to the next level.”  This worries me.  Marketers sometimes see automation as a silver bullet.  But it’s only a tool.  ... Read More »

Outsell Inc. Publishes “Information Industry Market Size & Share Rankings” Preliminary 2013 Results

  Outsell Inc. published its Market Size & Share Report, “Information Industry Market Size & Share Rankings: Preliminary 2013 Results”. Outsell estimates show that the industry grew in aggregate by 4.4% in 2013 to $753 billion, compared with growth of 3.5% in 2012. Search, Aggregation & Syndication, CRM and Human Capital Management grew at over 10%; Credit Information, Financial Information, ... Read More »

HG Data’s Big Data X-ray Vision Boosts Marketing Response Rates

According to VentureBeat, BIIA member HG Data is launching a public beta test of its marketing and sales data.   Imagine you could know with reasonable certainty exactly which CRM system, database, hardware, or other business software a prospective client is using right now.  That’s exactly what HG Data, does for marketers and sales reps.  “This is the sales guy’s best friend ... Read More »

Acxiom Enters in Partnership with Twitter

Acxiom® has entered into a partnership with Twitter, the global platform for public self-expression and conversation in real time.  Acxiom will incorporate a “CRM Approach” into Twitter’s tailored audiences tool which allows advertisers to use the intelligence from their CRM database to define the audiences they want to reach on Twitter. Acxiom’s partnership with Twitter will enable advertisers to connect ... Read More »

D&B and FirstRain to Deliver Deep, Actionable Insight Through Structured and Unstructured Business Data

D&B (NYSE:DNB), and FirstRain, announced a partnership to deliver a ground-breaking solution combining structured and unstructured business data and analytics. The solution will provide a 360-degree view of a company that unifies relevant social content with D&B’s leading commercial content in a simple and seamless manner that is easy to use and integrate into business applications, in near real time. ... Read More »

Sales and Marketing Intelligence Services: Dun & Bradstreet Ranks Overall Highest in an Outsell Product Review

Dun & Bradstreet Sales & Marketing Solutions received the highest overall ranking in the recent Outsell product ranking report on “Sales and Marketing Intelligence Services”.  Outsell used D&B Sales & Marketing Solutions as an “umbrella” term which includes three of the company’s flagship products: Hoover’s, D&B360, and D&B Direct. Outsell reviewed five products in the Sales and Marketing Intelligence Services ... Read More »