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The Unified Theory of Database Marketing

Database marketing is all of a sudden the new holy grail.  What with “big data,” CRM, data warehouses, one-to-one marketing, data mining—a number of techniques are capturing management time, attention and budgets, and they are all built around customer information.  We now have new opportunity to pick up some of the powerful approaches that database marketing has been developing over ... Read More »

BIIA and EASDP Partnered in the Biggest Event Dedicated to the Business of Database, Search and Directory Publishing

Toledo, Spain, Thursday September 20, 2012:  At the EASDP Congress a BIIA panel of experts discussed the important aspects of how to redefine Business Information, how to get new value out of ‘Old Databases’, and how to extract value from semi / unstructured data.  The discussion centered on the new phenomena of BIG DATA, which is being heralded as the ... Read More »

Salesforce.com Goes for Social Big Data with Radian6 Updates

Salesforce.com is moving beyond listening to social talk to understand what is being said.  Salesforce.com has updated its Radian6 social media monitoring software with the introduction of Insights, expanding analysis beyond sentiment to include intent, demographics and online influence.   The updates will help companies deal with the deluge of data from social networks such as Facebook, Twitter and LinkedIn as ... Read More »

Salesforce.com Announces Fiscal 2013 Second Quarter Results

Salesforce.com (NYSE: CRM), announced results for its fiscal second quarter ended July 31, 2012. “Our second quarter revenue growth was outstanding at 34% in dollars and 37% in constant currency,” said Marc Benioff, Chairman and CEO, salesforce.com. “Salesforce.com’s social enterprise strategy is enabling companies to connect with customers, partners, and employees in completely new ways – and it’s creating new ... Read More »

Salesforce.com Expands Social Network for Businesses

Salesforce.com (CRM) sees a market in helping companies get more social. Salesforce.com on Tuesday is set to officially announce an extension of its Chatter social network for corporate customers.  The extension, called “Salesforce Communities,” is designed to help companies more socially interact with customers and others outside of their walls, says Doug Bewsher, senior vice president of Salesforce Chatter. Chatter, ... Read More »

Experian Reports Solid Growth in Q1 driven by US and Latin America – For BIIA Members Only

Experian reported their Q1 results for the period April 01 2012 to 30th June 2012 on 13th July, showing strong growth at constant exchange rates across all regions*. The appreciation of the Brazilian Real against the US dollar in particular however dragged the headline growth down to 7%. In North America, growth in Credit Services (9%) and Decision Analytics (18%) ... Read More »

LexisNexis Launches SmartMeeting

LexisNexis Legal & Professional, released LexisNexis Smart Meeting, a tool that integrates with a salesperson’s Outlook calendar and pushes email news and updates right to him prior to a prospect meeting. SmartMeeting leverages LexisNexis’ database to trigger up-to-date intelligence around executive moves and competitive updates directly to a salesperson. To trigger a report through SmartMeeting, the first step for the ... Read More »

Outsell Analyst Chuck Richard Knocks the “200 Free Leads” Business

Information industry analyst Chuck Richard took aim at a broad swath of data vendors offering low-cost marketing and sales leads, proclaiming that “shallowly pre-qualified contacts” are fueling the “200” or “500 free leads” offers that are sending a dangerous signal to the industry. In an analysis published by information-industry advisory firm Outsell, Richard argues that marketers surveyed by the research firm ... Read More »

Experian Launches New Telecommunications Customer Management Service

Experian launched a comprehensive suite of customer management services for telecommunications operators at its International Telecommunications Forum in Rome. Experian’s latest innovation for the telecommunications sector brings together data, software and analytics from across the business to help operators successfully tackle the major challenges they face, from improving acquisition to reducing churn. It is available throughout Europe, the Middle East ... Read More »

HG Data Company Wins Innovation Honor at “Big Data” Industry Event

HG Data Company, a technology startup transforming the business intelligence industry, has been honored as one of the three most innovative “big data” startups at the Data 2.0 Summit in San Francisco. “While LinkedIn maps the relationships between people in business, HG Data maps the relationships between the actual businesses,” said Craig Harris, Founder and CEO of HG Data. “Our ... Read More »

D&B and GlobalSoft Partner with Informatica to Power-Charge Customer Master Data

D&B enters Master Data Management market with GlobalSoft and Informatica; businesses can now leverage timely customer data using D&B’s Data-as-a-Service platform and global database, improving data accuracy, decision making. GlobalSoft, a global software consultancy, and D&B have partnered to launch D&B360 for Informatica MDM. This marks the first time that D&B has used its Data-as-a-Service (DaaS) solution to integrate its ... Read More »

Experian Revenues Up 16% for Financial Year Ending March 31st, 2012

Experian reports record results for the financial year ending March 31st 2012. Total revenue from continuing activities is up 16%. At constant exchange rates, revenue from continuing activities up 15%. Organic revenue growth was 10% (excluding discontinued operations). Total Group revenue of US$4.5bn (2011: US$3.9bn). Good margin progression. EBIT margin from continuing activities up 50 basis points to 26.2%. North ... Read More »

D&B Releases D&B360 with Enhanced Data and Analytics for Deeper Customer and Prospect Insights

D&B (NYSE: DNB), has made available enhanced data functionality for D&B360, including company financial data, competitor information and industry research.  D&B360 seamlessly integrates D&B data and other essential business information into CRM applications and provides data management, cleansing and enrichment capabilities.  By providing a deeper understanding of a customer’s financial position and industry standing, sales and marketing teams using D&B360 ... Read More »

D&B Launches Hoover’s Optimizer™

D&B Launches Hoover’s Optimizer™ Enabling Marketing Pros to Transform Customer and Prospect Data into Actionable Insight D&B (NYSE: DNB), has launched Hoover’s Optimizer, an add-on module for Hoover’s Online, designed to help small and medium-sized businesses cleanse and enrich their customer and prospect data to increase ROI on sales and marketing campaigns.  Hoover’s Optimizer combines the ease of self-service with ... Read More »