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Salesforce.com to Lay Off 200 Workers

Salesforce Marketing Cloud announced it is laying off 200 employees — approximately a third of which are located at the company’s New Brunswick offices – following a round of cuts that last fall that affected more than 100 jobs. In a statement, Salesforce.com attributed the layoffs to its recent acquisition of digital marketing software developer ExactTarget.   Salesforce.com develops cloud-based software ... Read More »

Salesforce.com Second Quarter Revenue Growth 31% Buoyed by ExactTraget Acquisition

Salesforce.com’s total Q2 revenue was $957 million, an increase of 31% on a year-over-year basis, benefited in part by the acquisition of ExactTarget which closed in July 2013.   Subscription and support revenues were $903 million, an increase of 31% on a year-over-year basis.  Professional services and other revenues were $54 million, an increase of 23% on a year-over-year basis. ... Read More »

Acxiom and 4Info in Partnership for Mobile Retargeting and Attribution at Household Level

Acxiom announced a partnership with 4Info to offer companies the ability to retarget their customers with mobile ads and offers.   In a partnership with mobile ad tech provider 4Info, Acxiom customers will be able to match their first-party CRM data against 4Info’s database of devices. By targeting a mobile ad campaign only to their own customer base, the marketer should ... Read More »

Salesforce.com Positioned in the Leaders Quadrant of the Magic Quadrant for Sales Force Automation

Salesforce.com announced that Salesforce Sales Cloud has been positioned by Gartner, Inc. in the “Leaders” quadrant for Sales Force Automation (July 2013 ).  This marks the seventh consecutive year salesforce.com has received a “Leaders” position.  According to the Gartner report, sales force automation applications support the automation of sales activities, processes and administrative responsibilities for B2B organizations’ sales professionals. Core ... Read More »

Salesforce.com Launches New Salesforce Chatter Mobile

Salesforce.com [NYSE: CRM], launched the new Salesforce Chatter Mobile.  With the fourth generation of Chatter Mobile, employees will be able to edit records, view dashboards and take any business action.  New actions in Chatter Mobile are fully customizable and allow companies to extend custom business processes to make mobile employees more productive in every micro-moment. New Chatter Mobile is the ... Read More »

Acxiom: Providing Direct-to-Consumer Marketing Solutions for Health Insurers

Helps health insurer further advance their consumer engagement capabilities Acxiom® (Nasdaq: ACXM), developed a full-scale direct-to-consumer marketing program for Wellmark, Inc. , doing business in Iowa and South Dakota as an independent licensee of the Blue Cross and Blue Shield Association . Acxiom will help Wellmark assess, understand and execute within the consumer marketplace as it relates to their focus ... Read More »

Salesforce.com Introduces New Radian6 Social Listening Coverage in China, Russia

For the first time, global brands will be able to comprehensively listen to conversations and engage with people on the most popular and widely adopted social networks in China and Russia, including Sina Weibo and VKontakte (VK.com). With the new social listening coverage, marketers will be empowered to identify sales leads, discover advocates, uncover social influence, track sentiment and more ... Read More »

Salesforce.com Completes Acquisition of ExactTarget

Salesforce.com (NYSE: CRM) announced it has completed its acquisition of ExactTarget, a leading cloud marketing platform used by more than 6,000 companies including Coca-Cola, Gap and Nike. Salesforce.com’s acquisition of ExactTarget furthers its mission of being the world’s leading CRM platform—one that enables companies to transform how they connect with their customers across sales, service and marketing. By combining ExactTarget’s leading ... Read More »

Acxiom Germany Offers Consumer Data with Ethnic and Religious Characteristics

According to the German publication „Capital“  Acxiom offers consumer data on 15 million German residents with the characteristics of „Repatriates“, „Non-european Islamic“ , „Balkan“ and „African / South of the Sahara”.   The characteristics will be determined based on a pre-and surname analysis and matched with public sector information .  Dataprotection advocates in Germany voiced their opposition to this type ... Read More »

Salesforce.com Acquires EdgeSpring

Salesforce.com is said to acquire EdgeSpring.   The start-up analytics company said that being part of Salesforce.com would give it the opportunity to take its technology to the next level. Last month, EdgeSpring released its Business Intelligence and Analytics platform, which analyses data of any size or structure for the end users without dependence on analysts and IT specialists. Writing on ... Read More »

Salesforce.com Signs Definitive Agreement to Acquire ExactTarget

Salesforce.com [NYSE: CRM], and ExactTarget [NYSE: ET], a leading cloud marketing platform, announced that they have entered into a definitive agreement under which salesforce.com will acquire ExactTarget in a transaction valued at approximately $2.5 billion. Under the terms of the agreement, salesforce.com will commence a tender offer for all outstanding shares of ExactTarget for $33.75 per share, in cash. The ... Read More »

Salesforce.com Signs Agreement to Establish European Data Centre in the U.K. in 2014

Company selects NTT Europe to build new data centre for salesforce.com’s fastest growing region.  Data centre to support adoption of salesforce.com’s cloud computing services among growing base of customers across Europe, Middle East and Africa. Salesforce.com [NYSE: CRM] announced that it has signed an agreement with NTT Europe, a wholly owned subsidiary of NTT Communications, to establish a European data ... Read More »

Salesforce.Com Fiscal Q1 2013 Revenues up 28%

Salesforce.com (NYSE: CRM) announced results for its fiscal first quarter ended April 30, 2013. Total Q1 revenue was $893 million, an increase of 28% on a year-over-year basis, and 30% in constant currency.  Subscription and support revenues were $842 million, an increase of 29% on a year-over-year basis. Professional services and other revenues were $50 million, an increase of 25% ... Read More »

IMS Health Announces Acquisition of 360 Vantage

Extends Multi-Channel Customer Relationship Management Software Capabilities for Life Sciences and Healthcare IMS Health announced the acquisition of 360 Vantage, a leading provider of cloud-based multi-channel CRM and closed loop marketing technologies, to further extend its commercial Software-as-a-Service capabilities for life sciences and healthcare organizations around the globe. The combination of IMS Health’s global footprint and 360 Vantage’s CRM applications ... Read More »

Tim Baskerville Named President of HG Data Company

HG Data Company has announced the appointment of Tim Baskerville as President. “Tim’s job will be to scale our data-science operation, more comprehensively serving both data partners and enterprise customers with granular insights on the use of enterprise technology,” said CEO Craig Harris in announcing the appointment. Baskerville is an experienced builder of businesses producing B2B intelligence for vertical markets. ... Read More »