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CRM Services

Marketing Automation Is Not Marketing Strategy

Too often, these days, I am hearing B2B marketers mouth claims like “We got this new [fill in the brand] automation tool, so now we can reduce headcount.”  Or, “Once this automation system is installed, it will take our marketing to the next level.”  This worries me.  Marketers sometimes see automation as a silver bullet.  But it’s only a tool.  ... Read More »

Outsell Inc. Publishes “Information Industry Market Size & Share Rankings” Preliminary 2013 Results

  Outsell Inc. published its Market Size & Share Report, “Information Industry Market Size & Share Rankings: Preliminary 2013 Results”. Outsell estimates show that the industry grew in aggregate by 4.4% in 2013 to $753 billion, compared with growth of 3.5% in 2012. Search, Aggregation & Syndication, CRM and Human Capital Management grew at over 10%; Credit Information, Financial Information, ... Read More »

HG Data’s Big Data X-ray Vision Boosts Marketing Response Rates

According to VentureBeat, BIIA member HG Data is launching a public beta test of its marketing and sales data.   Imagine you could know with reasonable certainty exactly which CRM system, database, hardware, or other business software a prospective client is using right now.  That’s exactly what HG Data, does for marketers and sales reps.  “This is the sales guy’s best friend ... Read More »

Acxiom Enters in Partnership with Twitter

Acxiom® has entered into a partnership with Twitter, the global platform for public self-expression and conversation in real time.  Acxiom will incorporate a “CRM Approach” into Twitter’s tailored audiences tool which allows advertisers to use the intelligence from their CRM database to define the audiences they want to reach on Twitter. Acxiom’s partnership with Twitter will enable advertisers to connect ... Read More »

D&B and FirstRain to Deliver Deep, Actionable Insight Through Structured and Unstructured Business Data

D&B (NYSE:DNB), and FirstRain, announced a partnership to deliver a ground-breaking solution combining structured and unstructured business data and analytics. The solution will provide a 360-degree view of a company that unifies relevant social content with D&B’s leading commercial content in a simple and seamless manner that is easy to use and integrate into business applications, in near real time. ... Read More »

Sales and Marketing Intelligence Services: Dun & Bradstreet Ranks Overall Highest in an Outsell Product Review

Dun & Bradstreet Sales & Marketing Solutions received the highest overall ranking in the recent Outsell product ranking report on “Sales and Marketing Intelligence Services”.  Outsell used D&B Sales & Marketing Solutions as an “umbrella” term which includes three of the company’s flagship products: Hoover’s, D&B360, and D&B Direct. Outsell reviewed five products in the Sales and Marketing Intelligence Services ... Read More »

Harte Hanks Announces New Branding and Website

Harte Hanks (NYSE: HHS), announces the launch of its new brand identity and corporate website.  The marketing landscape has changed substantially over the past few years and Harte-Hanks felt it was time to reflect it in their website.  Perhaps it was the new CEO who wanted to start off with new wallpaper. “We’re proud of the multi-year client relationships we have with ... Read More »

Experian Releases QAS Email Validation

Enhanced QAS Email now available to improve deliverability across email marketing and operational programs. Experian Data Quality released new email validation software that allows businesses to maximize return on investment and communication efforts through the email channel. The new cloud-based tool offers faster validation speed, simplified response codes and improved match rates. QAS Email allows users to validate business and ... Read More »

Salesforce.com and HP Announce Strategic Cloud Partnership

Salesforce.com Dreamforce – Salesforce.com (NYSE: CRM) and HP (NYSE: HPQ) today announced a strategic partnership in cloud computing. Salesforce.com and HP plan to create the new Salesforce Superpod, a dedicated instance in the Salesforce multi-tenant cloud, running on HP’s world-class Converged Infrastructure. The companies plan to jointly develop and market the Salesforce Superpod to the world’s largest enterprises. HP intends ... Read More »

Outsell Inc. Publishes 2013 Market Size, Share, Forecast and Trend Report B2B Trade Publishing and Company Information Market

Outsell Inc., a co-founder of BIIA, has published its 2013 Market Size, Share, Forecast, and Trend Report for B2B Trade Publishing and Company Information Market.  Most certainly the latter should be of great interest to our members.  According to Outsell the total Company Information market segment grew 5.1% in 2012 (US$4.3bn in 2011 to US$4.6bn in 2012). The Outsell report ... Read More »

D&B Unveils D&B360 3.0 for CRM with All-New User Interface and Expanded Functionality

D&B (NYSE:DNB) has released D&B360″ 3.0, an upgraded version of its sales and marketing intelligence solution for CRM systems.   D&B360 provides sales and marketing professionals the insights needed to sell more effectively by providing direct access to D&Bs global business data and analytics within CRM systems, along with relevant news, social media and sales tools, to drive revenue growth. ... Read More »

Acxiom Disrupts Conventional Marketing Models with New Audience Operating System (AOS)

“Rather than Building a Better Mousetrap, Instead, We Chose to Breed a World-class Cat.”  Quote by Phil, Mui, Acxiom’s Chief Product and Engineering Officer. Acxiom® (Nasdaq: ACXM) introduced a new way for marketers, agencies and publishers to define, manage and reach best audiences across online and offline channels.  Acxiom Audience Operating System™ (AOS) is unique because it enables marketers to ... Read More »

EASDP Congress: Major Trends in Business Information

BIIA partnered with the European Association for Search and Data Publishing on the subject of Analytics and BIG data. Joachim C Bartels, Managing Director of BIIA moderated a think tank on Data & Analytics.  He lead the discussion on eight key major trends: The Analytics Revolution is Under Way Wall Street Rewards Companies with Analytics The BIG Data Idea is Taking ... Read More »

Building Your B2B Marketing Database

Your most important tool in B2B is, arguably, the marketing database.  Without a robust collection of contact information, firmographic and transactional data about customers and prospects, you are adrift when it comes to customer segmentation, analytics, and marketing communications of all sorts, whether for acquiring new customers or to expand the value of existing customers.  In fact, your database is ... Read More »

Salesforce.com and Workday Deepen Strategic Partnership

Salesforce.com (NYSE: CRM), the world’s #1 CRM platform, and Workday (NYSE: WDAY), a leader in enterprise cloud applications for human resources and finance, today announced plans to integrate the entire Salesforce and Workday product lines to enable their customers’ mutual success. Salesforce.com plans to standardize on Workday’s applications, and Workday plans to standardize on salesforce.com’s applications and platform. Workday plans to integrate ... Read More »