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Harte Hanks Announces Executive Leadership Change

Harte Hanks, a leader in developing customer relationships, experiences and defining interaction-led marketing, announced the appointment of Douglas C. Shepard as interim President and Chief Executive Officer, effective immediately. Mr. Shepard, the company’s Chief Financial Officer, succeeds Robert A. Philpott, who has stepped down as President and CEO, as well as from the Company’s Board of Directors, to pursue other ... Read More »

Acxiom Launches LiveRamp Connect across Australia & New Zealand

Connects the Digital Marketing Ecosystem Acxiom a customer data solutions and marketing services company, acquired privately held San Francisco based LiveRamp in 2014, the leading service for onboarding customer data into digital marketing applications, for approximately $310 million. Together, Acxiom and LiveRamp became the industry-leading solution for bringing offline customer data online accelerating Acxiom’s vision of a connected ecosystem that delivers ... Read More »

FirstRain Personal Business Analytics for Sales 2.0 on Salesforce’s AppExchange

FirstRain has added new analytics-based actions to raise the efficiency and productivity of the enterprise sales workflow within the Salesforce.com CRM platform. Using these actions, sales professionals can convert customer analytics into the activities that increase team collaboration, improve alignment with customer strategies, and drive revenue. With this new release, users can now do the following:  Advance sales cycles by ... Read More »

Microsoft Is Said to Evaluate Possible Bid for Salesforce

Microsoft Corp. is evaluating a bid for Salesforce.com Inc., after the cloud software provider was approached by another would-be buyer according to industry sources. Salesforce, which has a market value of almost $50 billion, is working with two investment banks to determine a response to approaches.  The San Francisco-based company’s options could include rebuffing any buyer, or working out a sale, people ... Read More »

Salesforce Adds Capabilities to its Marketing Cloud with Predictive Decisions

Salesforce has added capabilities to its Marketing Cloud with the release of Predictive Decisions, which will give marketers greater power to make use of data to organize their campaigns. Predictive Decisions includes three key improvements. The Collect Beacon feature allows companies to insert a line of java script into their Web sites or mobile applications to observe and track consumer ... Read More »

Salesforce.com Is Bringing Greater Analytics Functionality To Mobile Devices

Salesforce.com revealed three new capabilities Wednesday that will extend Wave, the CRM giant’s recently released cloud analytics platform, to mobile devices.  The upcoming Wave release, set to go live in March, focuses entirely on mobile innovation with features designed specifically for smartphones that allow users to access, integrate and visualize data generated by Salesforce and partner applications. The three new ... Read More »

HG Data and EverString Form Strategic Partnership

Combining EverString’s powerful predictive analytics with HG Data’s vast install datasets will help clients precisely identify, target, prioritize, and engage with their top customer prospects HG Data and EverString, a predictive marketing and sales intelligence SaaS provider, announced that they have entered into a strategic partnership and reseller agreement. As part of this agreement, EverString’s algorithms for predictive lead scoring ... Read More »

EPICOM in Partnership with Dun & Bradstreet

Epicom is partnering with Dun and Bradstreet to offer Sugar users a native integration to D&B for data cleansing, list building, and data enrichment.   Benefits of the Dun & Bradstreet integration for Sugar include: Stronger pipelines and increased sales effectiveness with fresh and accurate leads Greater insight and talking points with company and industry news and information Reduced research time ... Read More »

Acxiom Announces Resignation of Chief Revenue Officer

Acxiom® announced that Nada Stirratt will step down as Chief Revenue Officer to pursue other opportunities.  Ms. Stirratt’s resignation is effective March 31, 2015, the end of the Company’s current fiscal year. Until that time, she will assist the Company in the transitioning of her responsibilities. Ms. Stirratt joined Acxiom in 2012 as Chief Revenue Officer and Executive Vice President. ... Read More »

Salesforce.com Introduces Salesforce Files Connect

Salesforce.com has launched Salesforce Files Connect, a centralized file-sharing solution that enables business users to browse, search, and share internal and external files from a unified interface. Initially Salesforce Files Connect will natively integrate with Microsoft OneDrive for Business and SharePoint, but the company plans to add connectors for other file platforms, including Google Drive, in the next several months/ The ... Read More »

Salesforce Launches Salesforce1 Lightning Connect

Lightning Connect is a real-time integration that unleashes the full power of the Salesforce1 Platform on data stored in legacy back-office systems. Salesforce.com launched Salesforce1 Lightning Connect to integrate any data source with Salesforce. Lightning Connect is a new breed of real-time integration that unleashes the full power of the Salesforce1 Platform on data stored in legacy back-office systems. “Salesforce1 ... Read More »

Salesforce Data.com and Thomson Reuters Partner to Bring Wall Street Data Insights to Sales Reps

Salesforce Data.com announced a partnership with Thomson Reuters to connect sales reps to financial content for key deals they work on. The partnership focuses on arming sales reps with more relevant financial information and data on their key customers and prospects.  The agreement delivers Reuters News straight to sales reps directly through the Data.com and Salesforce1 dashboards. It can also ... Read More »

Dun & Bradstreet Third Quarter 2014 Revenues Up 1%

Achieving the Fourth Consecutive Quarter of Revenue Growth Dun & Bradstreet (NYSE: DNB) core and total revenue for the third quarter was US$ 417.1 million, up 1% year over year, before the effect of foreign exchange (up 2% after the effect of foreign exchange). Operating income before non-core gains and charges of $107.4 million, down 16% from the prior year ... Read More »

Demandbase Introduces Sales Accelerator on Salesforce AppExchange

Demandbase receives investment from Salesforce Ventures, salesforce.com’s corporate investment group Demandbase announced the launch of a new application on the Salesforce AppExchange, Demandbase Sales Accelerator. Built expressly for B2B sales and marketing teams, Sales Accelerator automatically pushes critical account insights harvested from advertising and web site traffic into the Salesforce1 Platform. By converging these disparate data sets, Sales Accelerator helps bridge ... Read More »

Acxiom and Starcom Mediavest Group in European Partnership

Acxiom® announced it has signed a European-wide partnership with Starcom Mediavest Group (SMG), the number one ranked global media network, which will see both organizations working closer together and sharing data assets to be able to deliver increased value to their respective clients, enter new territories and connect digital and physical identifiers. The deal, which is part of a wider global agreement ... Read More »