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Harte Hanks Announces Executive Leadership Change

Harte Hanks, a leader in developing customer relationships, experiences and defining interaction-led marketing, announced the appointment of Douglas C. Shepard as interim President and Chief Executive Officer, effective immediately. Mr. Shepard, the company’s Chief Financial Officer, succeeds Robert A. Philpott, who has stepped down as President and CEO, as well as from the Company’s Board of Directors, to pursue other ... Read More »

Acxiom Launches LiveRamp Connect across Australia & New Zealand

Connects the Digital Marketing Ecosystem Acxiom a customer data solutions and marketing services company, acquired privately held San Francisco based LiveRamp in 2014, the leading service for onboarding customer data into digital marketing applications, for approximately $310 million. Together, Acxiom and LiveRamp became the industry-leading solution for bringing offline customer data online accelerating Acxiom’s vision of a connected ecosystem that delivers ... Read More »

FirstRain Personal Business Analytics for Sales 2.0 on Salesforce’s AppExchange

FirstRain has added new analytics-based actions to raise the efficiency and productivity of the enterprise sales workflow within the Salesforce.com CRM platform. Using these actions, sales professionals can convert customer analytics into the activities that increase team collaboration, improve alignment with customer strategies, and drive revenue. With this new release, users can now do the following:  Advance sales cycles by ... Read More »

Microsoft Is Said to Evaluate Possible Bid for Salesforce

Microsoft Corp. is evaluating a bid for Salesforce.com Inc., after the cloud software provider was approached by another would-be buyer according to industry sources. Salesforce, which has a market value of almost $50 billion, is working with two investment banks to determine a response to approaches.  The San Francisco-based company’s options could include rebuffing any buyer, or working out a sale, people ... Read More »

Salesforce Adds Capabilities to its Marketing Cloud with Predictive Decisions

Salesforce has added capabilities to its Marketing Cloud with the release of Predictive Decisions, which will give marketers greater power to make use of data to organize their campaigns. Predictive Decisions includes three key improvements. The Collect Beacon feature allows companies to insert a line of java script into their Web sites or mobile applications to observe and track consumer ... Read More »

Salesforce.com Is Bringing Greater Analytics Functionality To Mobile Devices

Salesforce.com revealed three new capabilities Wednesday that will extend Wave, the CRM giant’s recently released cloud analytics platform, to mobile devices.  The upcoming Wave release, set to go live in March, focuses entirely on mobile innovation with features designed specifically for smartphones that allow users to access, integrate and visualize data generated by Salesforce and partner applications. The three new ... Read More »

EPICOM in Partnership with Dun & Bradstreet

Epicom is partnering with Dun and Bradstreet to offer Sugar users a native integration to D&B for data cleansing, list building, and data enrichment.   Benefits of the Dun & Bradstreet integration for Sugar include: Stronger pipelines and increased sales effectiveness with fresh and accurate leads Greater insight and talking points with company and industry news and information Reduced research time ... Read More »

Salesforce.com Introduces Salesforce Files Connect

Salesforce.com has launched Salesforce Files Connect, a centralized file-sharing solution that enables business users to browse, search, and share internal and external files from a unified interface. Initially Salesforce Files Connect will natively integrate with Microsoft OneDrive for Business and SharePoint, but the company plans to add connectors for other file platforms, including Google Drive, in the next several months/ The ... Read More »

Salesforce Launches Salesforce1 Lightning Connect

Lightning Connect is a real-time integration that unleashes the full power of the Salesforce1 Platform on data stored in legacy back-office systems. Salesforce.com launched Salesforce1 Lightning Connect to integrate any data source with Salesforce. Lightning Connect is a new breed of real-time integration that unleashes the full power of the Salesforce1 Platform on data stored in legacy back-office systems. “Salesforce1 ... Read More »

Salesforce Data.com and Thomson Reuters Partner to Bring Wall Street Data Insights to Sales Reps

Salesforce Data.com announced a partnership with Thomson Reuters to connect sales reps to financial content for key deals they work on. The partnership focuses on arming sales reps with more relevant financial information and data on their key customers and prospects.  The agreement delivers Reuters News straight to sales reps directly through the Data.com and Salesforce1 dashboards. It can also ... Read More »

Demandbase Introduces Sales Accelerator on Salesforce AppExchange

Demandbase receives investment from Salesforce Ventures, salesforce.com’s corporate investment group Demandbase announced the launch of a new application on the Salesforce AppExchange, Demandbase Sales Accelerator. Built expressly for B2B sales and marketing teams, Sales Accelerator automatically pushes critical account insights harvested from advertising and web site traffic into the Salesforce1 Platform. By converging these disparate data sets, Sales Accelerator helps bridge ... Read More »

Acxiom and Starcom Mediavest Group in European Partnership

Acxiom® announced it has signed a European-wide partnership with Starcom Mediavest Group (SMG), the number one ranked global media network, which will see both organizations working closer together and sharing data assets to be able to deliver increased value to their respective clients, enter new territories and connect digital and physical identifiers. The deal, which is part of a wider global agreement ... Read More »

D&B Joins Salesforce Analytics Cloud Ecosystem

Dun & Bradstreet Joins New Salesforce Analytics Cloud Ecosystem to Integrate Best-in-Class B2B Content and Analytics Dun & Bradstreet announced it has joined the Salesforce Analytics Cloud ecosystem to enable customers to instantly access actionable content and analytics with the Salesforce1 Platform. Utilizing Dun & Bradstreet’s global content and analytics capabilities through the Salesforce Analytics Cloud will empower organizations to ... Read More »

FirstRain API Launched

The FirstRain Personal Business Analytics API Delivers Powerful Personalized Information Experience Across the Enterprise FirstRain introduced a powerful, new analytics application programming interface (API) – the FirstRain API – at the DataWeek + API World Conference and Expo. For the first time, this new API enables enterprise application developers to embed FirstRain’s just-in-time analytics, designed to increase customer engagement and grow revenue, within ... Read More »

salesforce.com, Inc. Launches $100 Million Venture Fund

salesforce.com, inc. (NYSE: CRM) launched a $100 million venture fund to invest in companies developing mobile apps related to the Salesforce products.  The San Francisco-based customer relations and cloud services company didn’t disclose initial investment amounts. The fund has so far invested in I.am+, a brand created by Black Eyed Peas music group member William Adams to create consumer products that combine ... Read More »