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Consumer Marketing

Schibsted Media Group is Poised for Growth

Schibsted is an international media group with approximately 7,800 employees. Schibsted has operations in 29 countries. Schibsted’s strategy comprises two main objectives: further development of its media houses and establishment of online classifieds services. Strong media houses represent the core of our activities, and its corporate growth strategy is based on close collaboration between different media channels.  The objective is ... Read More »

Acxiom Staff Lay-Offs

Acxiom Corp. said it had laid off around 20 employees in its marketing division as part of a company-wide reorganization.  In its recent earnings release the company reported a decline of 2% in revenues from marketing and data services.  The company reported also that it had experienced client losses in the IT Infrastructure Management business. Source:  Arkansasbusiness.com Read More »

Acxiom and 4Info in Partnership for Mobile Retargeting and Attribution at Household Level

Acxiom announced a partnership with 4Info to offer companies the ability to retarget their customers with mobile ads and offers.   In a partnership with mobile ad tech provider 4Info, Acxiom customers will be able to match their first-party CRM data against 4Info’s database of devices. By targeting a mobile ad campaign only to their own customer base, the marketer should ... Read More »

Callcredit Adopts Featurespace’s ARIC Technology

Callcredit Information Group has announced a partnership with behavioural analytics specialist Featurespace, which will enable Callcredit to extract more detailed insight from its clients’ data and predict more accurately future outcomes. The partnership will provide Callcredit with access to Featurespace’s core Adaptive Behavioural Analytics engine – ARIC, and its team of data scientists.  The award-winning ARIC engine combines the power of Bayesian statistical ... Read More »

CallCredit Enters China

Callcredit Information Group has further strengthened its presence in the international market by establishing an office in Shanghai, China. The company’s retail location planning consultancy, GMAP, has made the decision to establish a permanent presence in the country in direct response to retailer demand. The accelerated urbanisation of the country has resulted in the growth of a number of cities ... Read More »

Acxiom Revenues Down 2%

Acxiom revenue (quarter ending June 30th 2013) was $266 million, down 2 percent compared to $272 million for the prior-year period.  Income from operations decreased 5 percent to $24 million in the current quarter, compared to $25 million in the prior year. Marketing and Data Services revenue decreased 2 percent to $188 million in the quarter, compared to $192 million; ... Read More »

Experian Plc Reports 7% Revenue Growth in its Fiscal Q1 2013/14

Experian PLC Friday reported 7% revenue growth for the first quarter and said it continues to see mid-to-high single digit revenue growth for the full year. Organic revenue growth was also 7%. During the quarter, Experian signed new bank facilities totaling $875 million with maturities of between two and three years. Other than as disclosed, there has been no change ... Read More »

Experian Australia in Partnership with Eyeota

Experian Australia announced a partnership deal with customer data targeting company, eyeota, creating one of Australia’s most comprehensive portfolios blending online and offline audience data. By combining Experian’s Mosaic geo-demographic information with online data in eyeota’s consumer data marketplace, marketers have access to the largest online customer data set in the country. The enhanced data will enable brands to connect ... Read More »