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Consumer Marketing

Experian Q3 Revenues Up 7% – Decision Analytics Grew by 16%

Experian issued its third quarter Interim Management Statement (Three months ending December 2013) reporting revenue growth of 5% at actual exchange rates and total growth at constant exchange rates of 7%.  Organic growth at constant exchange rates was 5%. Experian’s growth got significant lift from its Decision Analytics business.  Marketing services were surprisingly sluggish, and Latin America is impacted by ... Read More »

Experian Announces Board Changes

Experian’s Board announced the appointment of Don Robert, Chief Executive Officer as Chairman. He will succeed Sir John Peace.  Brian Cassin, Chief Financial Officer, will be appointed as Chief Executive Officer and will succeed Don Robert.  The appointments will be effective from the conclusion of the Experian’s Annual General Meeting (July 16, 2014). On 1 May 2013, Experian announced that Sir ... Read More »

Acxiom Begins Layoffs

Acxiom made good on its recent promise to reduce expenses by laying off approximately 50 workers – some in middle management positions.  A smaller contingency of upper management personnel were mare redundant last year after Acxiom announced restructuring.   More job cuts may be forthcoming before the end of March when the company’s fiscal year ends. Source:  Thecitywire.com Read More »

Harte Hanks Announces New Branding and Website

Harte Hanks (NYSE: HHS), announces the launch of its new brand identity and corporate website.  The marketing landscape has changed substantially over the past few years and Harte-Hanks felt it was time to reflect it in their website.  Perhaps it was the new CEO who wanted to start off with new wallpaper. “We’re proud of the multi-year client relationships we have with ... Read More »

Experian First Half (Six Months Ending Sept. 30th 2013) Up 3%

Experian reported total and organic revenue from continuing activities up 6% at constant exchange rates or up 3% at actual exchange rates.  Total revenue for the first half 2013 were US$2.3bn versus US$2.2bn (2012). EBIT margin from continuing activities maintained at 26.0%, in line with guidance. Total EBIT from continuing activities up 7%, at constant exchange rates.  Total EBIT from ... Read More »

Acxiom Q2 2013 Revenues Flat

Acxiom revenues were $276 million, down slightly compared to $277 million for the prior-year period.  Income from operations decreased to $20 million in the current quarter, compared to $30 million in the prior year.   Excluding unusual items, operating income for the quarter decreased 7 percent to $28 million as compared to $30 million in the prior year.  Operating cash flow ... Read More »

Nielsen and Experian Marketing Services Forge Partnership to Bolster Nielsen Online Campaign Ratings

Two Industry Leaders Deepen their Relationship with the Intent to Combine Signature Offline and Online Assets for Best in Class Ad Campaign Measurement Nielsen and Experian Marketing Services announced a collaboration to go beyond Nielsen’s established demographics in reporting online advertising audiences.  Currently, Nielsen Online Campaign Ratings™ reports on the basis of age, gender and designated market area. This effort ... Read More »

Harte Hanks Q3 Revenues Down 4.3%

Harte Hanks revenues decreased 4.3%, reflecting the continued volatility and uneven recovery in the global economic environment.   The company stated that it saw revenue decreases in virtually all industry verticals due to decreased marketing activity. The challenges facing the global technology industry are well documented and this was reflected in its technology vertical decreasing 6.9% compared to 2012, driven primarily ... Read More »

FICO Partners with Big Data Startup ERN to Offer Analytics-Driven Marketing Platform

FICO’s Analytic Offer Manager and Customer Dialogue Manager to be embedded in Looop Big Data analytics platform FICO (NYSE:FICO) entered into a partnership with transactional Big Data startup ERN.   The partner will embed FICO’s marketing solutions within its real-time Big Data analytics platform Looop, giving marketers in financial services and retail the ability to execute highly personalized merchant-funded marketing strategies ... Read More »

Experian Launches Intuitive Cross-channel Marketing Platform in Southeast Asia

New platform provides world’s leading brands with the ability to develop full-service marketing campaigns in all channels from a single system Experian announced the launch of its new global cross-channel marketing platform in Southeast Asia, giving marketers the ability to develop and optimize real-time, full service marketing campaigns across any channel to deliver seamless, timely and coordinated communications. The emergence ... Read More »

Veda Group: Dr Helen Nugent AO Appointed Chairman

Veda announced that Dr Helen Nugent AO has accepted the role of Independent Non-Executive Chairman of the Board of Directors of the Veda Group.  Dr. Nugent will join existing directors Nerida Caesar, Anthony Kerwick, Tony Duthie and Geoff Hutchinson on the Veda Board. Dr. Helen Nugent is a leading Australian businesswoman. She currently serves on the boards of Macquarie Group, ... Read More »

Acxiom Disrupts Conventional Marketing Models with New Audience Operating System (AOS)

“Rather than Building a Better Mousetrap, Instead, We Chose to Breed a World-class Cat.”  Quote by Phil, Mui, Acxiom’s Chief Product and Engineering Officer. Acxiom® (Nasdaq: ACXM) introduced a new way for marketers, agencies and publishers to define, manage and reach best audiences across online and offline channels.  Acxiom Audience Operating System™ (AOS) is unique because it enables marketers to ... Read More »

Acxiom Launches New Consumer Portal ‘AboutTheData.com’

Acxiom® announced the unveiling of AboutTheData.com, perhaps one of the first online consumer portals of its kind that allows individuals to view and update core data elements that are part of the information Acxiom makes available to advertisers for digital marketing. In its website ‘AboutTheData.com’ Acxiom states: “If you want to get the best advertising delivered to you, based on ... Read More »