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Consumer Marketing

Acxiom to Acquire LiveRamp

Acxiom® (Nasdaq: ACXM) announced that it has entered into a definitive agreement to acquire privately held LiveRamp, a leading service for onboarding customer data into digital marketing applications, for approximately $310 million in cash. Through the acquisition of LiveRamp, Acxiom will expand its capability to bridge the gap between offline data and the rapidly growing universe of online marketing applications ... Read More »

SHIFT and Acxiom Partner to Maximize Marketing ROI by Combining Custom Audience Data and Media Buying Solutions

SHIFT, a leading marketing software company for social advertisers, announces the integration of Acxiom’s AOS into SHIFT’s Open Marketing Cloud, which provides tools for planning, optimizing and analyzing social advertising campaigns for global brands, including 10 of the top 20 largest advertisers in the world.  The integration brings data and media buying together, enabling marketers to drive more targeted campaigns ... Read More »

IBM Acquires Silverpop

At its annual Smarter Commerce Global Summit event, IBM (NYSE: IBM) today announced it has completed the acquisition of Silverpop, a privately held software company based in Atlanta, Ga.  Financial terms of the deal were not disclosed. Silverpop empowers marketers with cloud-based capabilities that deliver personalized customer engagements that scale for any sized business.  Silverpop’s automated platform reduces the complexity of omnichannel marketing and makes it ... Read More »

SAS and Callcredit Enter Into Partnership to Deliver Data Analytics Service

SAS, a leader in global analytics and Callcredit Information Group, specialists in marketing services, analytics and data,  have entered into partnership to deliver a market leading omni-channel marketing and analytics service. Callcredit and SAS have recently, as part of the partnership, deployed the SAS® Marketing Automation software suite to ASDA, one of the UK’s leading retailers.  The software provides an ... Read More »

Transunion and Rocket Fuel Combine Technologies to Enable Artificial Intelligence Powered Online/Offline Marketing Initiatives

TransUnion and Rocket Fuel (NASDAQ: FUEL), a leading provider of artificial intelligence (AI) advertising solutions for digital marketers, announced a partnership to boost return on investment (ROI) for financial institutions’ advertising initiatives.  This partnership will enable financial services companies to improve advertising success and better secure prospective customers across multiple channels, both online and offline. Financial institutions that offer credit ... Read More »

Confirmit Launches Customer Data ‘SmartHub’

Online MR software company Confirmit has introduced a customer engagement solution called the SmartHub, through which businesses can capture, analyse and respond to customer and market feedback across multiple channels and sources in real-time. As part of the upgrade of the firm’s Horizons reporting software, the new SmartHub has been designed to enable users to capture and map all data from various ... Read More »

Neustar Launches PlatformOne

Cross-channel analytics and business intelligence company Neustar unveiled a new unified analytics service called PlatformOne.  The release is the culmination of several years of development and acquisitions, most notably that of Aggregate Knowledge late last year. PlatformOne’s primary components include: Customer intelligence: Via Neustar’s proprietary data, marketers can identify and verify customers in real time and use that data to apply predictive segmentation. Media intelligence: Marketers ... Read More »

Experian Marketing Services: Email volume increased more than 11 percent in Q4 2013

2013 Q4 Email Benchmark Report also reveals 2013 holiday season had a 50 percent year-over-year increase in the number of coupon campaigns Experian Marketing Services showed that overall email volume increased 11.2 percent in Q4 2013 versus Q4 2012, according to its 2013 Q4 Email Benchmark Report. The cross-channel marketing leader also found that there was a 50 percent year-over-year increase in the ... Read More »

Yahoo!7 and Inivio (Veda) in Data Partnership

Yahoo!7 and Inivio, the marketing services division of Veda, announced a new commercial partnership in Australia. The partnership will see Yahoo!7 leverage Veda’s extensive offline data through Inivio to deliver highly targeted, effective online advertising to consumers. Yahoo!7 will leverage its existing online data, addressable audience and targeting expertise with Inivio’s consumer insights from around 95% of the population.  Collaboratively, ... Read More »

Oracle to Acquire Cloud-Based Data Platform BlueKai

Oracle announced that it has signed an agreement to acquire BlueKai, the cloud-based big data platform that enables companies to personalize online, offline and mobile marketing campaigns with information about targeted audiences. BlueKai will be integrated with both Responsys for B2C marketing automation and Eloqua for B2B marketing automation in order to deliver orchestrated and personalized customer interactions across all ... Read More »

Equifax Q4 Revenues Up 8% – Full Year 2013 Up 11%

Equifax Inc. (NYSE:EFX) reported revenue from continuing operations of $578.5 million in the fourth quarter of 2013, an 8 percent increase from the fourth quarter of 2012. For the full year 2013, revenue was $2.3 billion, an 11 percent increase from 2012, both on a GAAP and adjusted basis. Diluted EPS from continuing operations attributable to Equifax was $2.69, a 24 percent increase from $2.18 for the full year ... Read More »

Acxiom Named as “Supplier of the Year” by MEDIA Magazine

“Big Daddy of Big Data” Honored by MEDIA Magazine for “Helping Madison Avenue Tame Big Data” Acxiom® (Nasdaq: ACXM) has been named “Supplier of the Year” by one of the most respected industry publications, MEDIA Magazine, for its unique contributions to the industry with the recent launches of its Audience Operating System (AOS) and AboutTheData.com, its consumer portal. The award ... Read More »

Harte Hanks Reports Q4 2013 Revenues Declined 3.5%

Harte Hanks (NYSE: HHS) reported fourth quarter 2013 revenues of $152.2 million compared to $157.8 million in the same quarter last year, a 3.5% decrease.  The decline in revenues was primarily driven by a 13.6% decline in our Retail vertical due to clients making mail format changes.  In addition, several of client segments in the technology industry continue to struggle, ... Read More »

Veda Steps up Growth Strategy with Datalicious Investment

Veda Group Limited (Veda) announced that it has invested in data and analytics agency Datalicious, acquiring a controlling position in the company.  The investment is part of Veda’s growth strategy for its Marketing Services division, Inivio.  Veda Chief Executive Nerida Caesar said the investment was consistent with Veda’s growth strategy to make targeted bolt-on acquisitions and investments. Datalicious, founded in ... Read More »

Bertelsmann Boosts 2013 Revenues to $22.1 Billion, Up 2%

Bertelsmann published preliminary year-end figures which show the parent company of broadcaster RTL Group and X Factor/American Idol production house FremantleMedia increased total revenues by around 2 percent to $22.1 billion (€16.4 billion) in 2013.  Operating profit (EBITDA) was up $135 million to $3.1 billion (€2.3 billion) with EBIT profits on par with 2012 figures, the company said. Bertelsmann said ... Read More »