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Consumer Marketing

Veda Partners with IBM

IBM (NYSE: IBM) announced it has signed a five-year multimillion dollar agreement with Veda (ASX: VED), a provider of credit information and analysis in Australia and New Zealand.  The agreement extends Veda’s existing strategic outsourcing relationship with IBM, which continues to provide Veda with a highly reliable and resilient infrastructure, and now includes cloud services. “The contract reflects the deep partnership between IBM ... Read More »

Experian Data Quality Launches Deliverability Audit Service

Experian Data Quality, a part of Experian Marketing Services and a leading provider of data quality software and services, announced the launch of a new deliverability audit service. The offering leverages a team of seasoned compliance and deliverability experts to provide a comprehensive analysis of a company’s email marketing program and practices. The goal is to identify tactics and/or products and services ... Read More »

Priorities in the Telecoms Sector: Operational Efficiency and Monetization

Experian’s international survey of leading executives in the Telecoms industry concluded that the need for more operational efficiency and data monetisation are two of the most significant challenges facing the telecoms sector, while improving the quality of decision making and reaching the right customers is considered crucial for success in 2014. The main findings from the survey include: The number ... Read More »

Experian Marketing Service Unveils Comprehensive End-to-End Marketing Suite

The Experian Marketing Suite enables brands to create and deliver authentic customer experiences across all interaction points Experian Marketing Services launched the Experian Marketing Suite .  Unveiled at Experian Marketing Services’ 2014 Client Summit in Las Vegas, Nevada, the Marketing Suite is a cohesive end-to-end marketing solution that enables brands to create and deliver authentic customer experiences every time, in any channel and ... Read More »

Experian Unveils Entity Linkage Service

New tool helps companies increase customer retention and segmentation, and improve marketing spend Experian® launched Entity Linkage Service, a new tool designed to help companies acquire qualified commercial accounts by identifying business owners and company decision makers within their current consumer customer base. By leveraging their existing consumer portfolios, companies using the new service can maximize the full potential of ... Read More »

Acxiom Appoints Kerry Hatch As Chief Operating Officer, Global Client Services

Leads Sales Strategy, Operations and Deal Development Acxiom® appointed Kerry Hatch as Chief Operating Officer, Global Client Services, further strengthening its executive bench. Hatch, a world-class executive with a solid track record of transforming and leading successful business operations, will report to Nada Stirratt, Acxiom’s Global Chief Revenue Officer, and will be responsible for global revenue strategy, deal development and ... Read More »

Experian Marketing Services Upholds Its Leadership Position

Experian Marketing Services, has once again secured the number one position as the leading email marketing provider to the greatest total of top 500 online retailers in North America. According to Internet Retailer’s recently released 2014 Top 500 Guide, Experian Marketing Services ranks ahead of all other email marketing services companies, as measured by the number of top-500-ranked e-retailers in ... Read More »

Experian Q1 Revenues (fiscal 2015) Up 4% (3% Organically)

In the three months to 30 June 2014, total revenue from continuing activities increased by 4%, at constant exchange rates growth was 3% and organic revenue was unchanged. The difference relates mainly to the acquisitions of The 41st Parameter (41st Parameter) and Passport Health Communications (Passport) and to the translation effect of the movement in British pound sterling relative to ... Read More »

Salesforce.com Introduces Salesforce1 for Retail

Salesforce.com (NYSE: CRM) announced Salesforce1 for Retail.  Retailers can now leverage Mobile Clienteling and Salesforce Communities for Retail to build 1:1 relationships with shoppers anytime, anywhere and on any device to make every customer feel like a VIP. In addition, salesforce.com global alliance partners Capgemini and PwC have joined the Salesforce1 for Retail ecosystem to develop innovative new retail solutions built ... Read More »

‘Google My Businesses’ Launched

Google launched ‘Google My Business’, a one-stop way for merchants to manage their presence on a variety of the company’s properties including search, maps and Google+. Business owners who had been using Places for Business or Google+ will be transitioned to the new platform. There is also an Android app that can be used to manage business information and respond to customer ... Read More »

Acxiom Hires Starcom MediaVest Group’s Ian James as European Managing Director

Acxiom announces further strengthening of its European business with the appointment of Ian James, Starcom MediaVest Group (SMG) Chief Digital Officer EMEA and Dynamic Markets, as European Managing Director. In this role, James will report to Nada Stirratt, Acxiom’s Global Chief Revenue Officer, and will be responsible for all of @AcxiomUK European operations including the roll-out of its unique Audience ... Read More »

TransUnion Acquires Majority Interest in Credit Information Bureau India Limited (CIBIL)

TransUnion announced that it is now the majority owner of Credit Information Bureau (India) Limited (CIBIL).  TransUnion has been accumulating additional holdings in CIBIL in recent years, and the announcement comes after the company received regulatory approval to achieve majority ownership in the organization.  TransUnion has been active in the Indian marketplace since 2001 as CIBIL’s technology, analytics and decisioning ... Read More »

TransUnion and Endo Networks Announce New Intercept Marketing Product, Embedding Gamification and Real-Time Decisioning 

TransUnion and Endo Networks have partnered to develop DecisionEdge(SM) Intercept Marketing.  This solution allows financial institutions to replace their “clipboard-based” acquisition strategy with touchscreen computers that embed gamification and automated acquisition techniques at venues such as branches, malls, sporting events, retail stores and airports, among other locations. DecisionEdge Intercept Marketing employs behavioral science and the use of games and contests ... Read More »