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B2B Marketing

InfoArmy Wants YOU!

InfoArmy, a competitive intelligence provider is recruiting freelance researchers to build world-class Competitive Intelligence Reports with an elite community of global researchers. According to InfoArmy a group of researchers have already earned $94,921…and counting.  How does it work? Researchers are asked to choose a company that are of interest to them, then follow a guided process A more experienced Senior Researcher reviews ... Read More »

B2B Marketing Myth-busting, Redux

By Ruth P. Stevens With a tip of the hat to Bob Bly, whose June article in Target Marketing magazine dispels 7 B2B marketing myths, I’d like to tackle some myth-busting of my own.  Myth No. 1:  Lead generation is the top job of B2B marketers.  There is overwhelming evidence that B2B marketers consider lead generation their most important contribution. ... Read More »

Outsell Inc. Report: Company Information Market will Grow 6% in 2012

BIIA co-founder member Outsell has just released its report on the B2B Trade Publishing and Company Information market.   In this report Outsell provides an in-depth view into the B2B Trade Publishing & Company Information market. This report includes detailed analysis of market trends and our forecast for this segment’s growth and performance to 2015. Additionally, Outsell’s 10 to Watch section ... Read More »

InfoArmy wants You! Crowdsourced Competitive Intelligence

By harnessing the power of crowd sourcing, startup business information provider InfoArmy wants to bring competitive intelligence about companies to iPad users.  Jim Fowler, previously of Jigsaw startup fame, aims to solve the problem of securing competitive business information with InfoArmy. Fowler is using a crowdsourcing model similar to the one he developed and used with Jigsaw, which let users ... Read More »

Cortera Expands B2B Purchase Insights Solutions with New Low-Cost Purchase Insight Reports

Cortera® has expanded its B2B Purchase Insights solution with its new Cortera Flash Report and Cortera Sales Report, which charge organizations only for the key information they need on their customers, prospects and suppliers. In addition to the new Flash and Sales Reports, Cortera’s portfolio of B2B Insight Reports includes the Cortera Risk Report and Deep Dive Report.  The Risk Report provides credit ... Read More »

IBM Launches Online Marketing Service

IBM has combined a number of its online marketing software programs into a unified service, called the IBM Marketing Center. The IBM Smarter Commerce offering has been designed for organizations to outsource their online marketing efforts, eliminating the need to purchase and stitch together new marketing software and hire an IT team to manage it.  The service provides the ability ... Read More »

Global Sources’ Revenues in Q2 US$67 million

Global Sources reported its financial results for the quarter ended 30th June 2012. Revenues in the second quarter were US$66.8 million, mostly flat compared to last year’s US$66.5 million. Net profit attributable to shareholders was US$9.7 million, a drop of 3.6% from 2011’s US$10.1 million. Global Sources also released its half-year results for the six months ended 30th June. Revenues ... Read More »

BISNODE Renews Strategic Partnership with D&B

Bisnode has signed an agreement to renew its strategic partnership with D&B, the leading provider of global credit information. The renewed contract has terms in accordance to previous agreement and gives Bisnode exclusive rights to resell and develop international D&B solutions in 11 European markets for the next 10 years. “D&B has successfully acted as our strategic partner for the ... Read More »

Experian Reports Solid Growth in Q1 driven by US and Latin America – For BIIA Members Only

Experian reported their Q1 results for the period April 01 2012 to 30th June 2012 on 13th July, showing strong growth at constant exchange rates across all regions*. The appreciation of the Brazilian Real against the US dollar in particular however dragged the headline growth down to 7%. In North America, growth in Credit Services (9%) and Decision Analytics (18%) ... Read More »

B-to-B Technology Industry Prospecting Databases: A Comparative Analysis of Nine Data Suppliers

As part of ongoing research on B-to-B data sources available to marketers, this white paper evaluates the volume and accuracy of B-to-B data available to marketers of information technology (IT) products and services.  Nine database suppliers participated in this year’s study.  Like the results from the analysis of compiled and response data sources in years past, data coverage and accuracy ... Read More »

How to Triple the Effectiveness of Your Trade Show Marketing Program

Are you exhibiting at trade shows as part of your B-to-B marketing strategy?  You’re in good company.  About 18% to 25% of the typical B-to-B marketing budget goes to trade shows.  Direct marketing can play an important part in your success in trade show marketing.   Using direct marketing to promote your attendance at the show in advance can double, triple, ... Read More »

Sinotrust Reports 15% Growth in 2011

Sinotrust, China’s leading automotive market research and business information company, released its 2011 results at a recent annual meeting which also coincided with Sinotrust’s 19th anniversary. Lei Lin, Co-President & Joint CEO of Sinotrust announced that Sinotrust’s business revenue in the year 2011 topped 350 million Yuan (US$55 million), which was an increase of 15 percent compared to the previous ... Read More »

D&B Releases D&B360 with Enhanced Data and Analytics for Deeper Customer and Prospect Insights

D&B (NYSE: DNB), has made available enhanced data functionality for D&B360, including company financial data, competitor information and industry research.  D&B360 seamlessly integrates D&B data and other essential business information into CRM applications and provides data management, cleansing and enrichment capabilities.  By providing a deeper understanding of a customer’s financial position and industry standing, sales and marketing teams using D&B360 ... Read More »

5 Marketing Must-Haves For Today’s Small and Mid-sized Business

Making decisions about marketing investments can be frustrating, because there are so many options available. Which marketing tools are most important?  What tactics will give you the most bang for the buck? The answer to these questions depends a lot on your situation, your target audience and how they buy; not to mention your relative strengths as a marketer.  But ... Read More »

Testing for B-to-B Marketers: How Hard is It?

B-to-B marketers are often guilty of laziness when it comes to testing.  Well, to call it laziness may not be entirely fair.  It’s a fact that the typical B-to-B campaign targets universes that are too small to support a split test.  If you’re selling specialized machine tools, you’re lucky if you have 10,000 potential customers worldwide.  I work with a ... Read More »

Thomas Network: Manufacturer-Distributor Disconnect Study

Thomas Network has released a study on the topic of Manufacturer-Distributor disconnect situation. Caution still pervades the distribution environment and distributors are finding themselves doing more for customers while battling for less business post-recession.  Distributors cut staff and costs in 2009 and focused on implementing productivity initiatives Primary concerns include economic conditions (58%); Price competition (43.6%); Increased operation costs (37.4%); ... Read More »