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B2B Marketing

Veda Steps up Growth Strategy with Datalicious Investment

Veda Group Limited (Veda) announced that it has invested in data and analytics agency Datalicious, acquiring a controlling position in the company.  The investment is part of Veda’s growth strategy for its Marketing Services division, Inivio.  Veda Chief Executive Nerida Caesar said the investment was consistent with Veda’s growth strategy to make targeted bolt-on acquisitions and investments. Datalicious, founded in ... Read More »

Bertelsmann Boosts 2013 Revenues to $22.1 Billion, Up 2%

Bertelsmann published preliminary year-end figures which show the parent company of broadcaster RTL Group and X Factor/American Idol production house FremantleMedia increased total revenues by around 2 percent to $22.1 billion (€16.4 billion) in 2013.  Operating profit (EBITDA) was up $135 million to $3.1 billion (€2.3 billion) with EBIT profits on par with 2012 figures, the company said. Bertelsmann said ... Read More »

Marketing Automation Is Not Marketing Strategy

Too often, these days, I am hearing B2B marketers mouth claims like “We got this new [fill in the brand] automation tool, so now we can reduce headcount.”  Or, “Once this automation system is installed, it will take our marketing to the next level.”  This worries me.  Marketers sometimes see automation as a silver bullet.  But it’s only a tool.  ... Read More »

Infogroup Launches Yes Lifecycle Marketing

Infogroup announced the launch of Yes Lifecycle Marketing.  This full-service offering will provide marketers with an integrated and optimized approach for delivering relevant marketing messages from a single vendor. Yes Lifecycle Marketing will combine several capabilities including: email and digital marketing services, data, database technology, and agency services to serve today’s omni-channel marketer in a tightly integrated Software as a Service ... Read More »

HG Data’s Big Data X-ray Vision Boosts Marketing Response Rates

According to VentureBeat, BIIA member HG Data is launching a public beta test of its marketing and sales data.   Imagine you could know with reasonable certainty exactly which CRM system, database, hardware, or other business software a prospective client is using right now.  That’s exactly what HG Data, does for marketers and sales reps.  “This is the sales guy’s best friend ... Read More »

Acxiom Enters in Partnership with Twitter

Acxiom® has entered into a partnership with Twitter, the global platform for public self-expression and conversation in real time.  Acxiom will incorporate a “CRM Approach” into Twitter’s tailored audiences tool which allows advertisers to use the intelligence from their CRM database to define the audiences they want to reach on Twitter. Acxiom’s partnership with Twitter will enable advertisers to connect ... Read More »

Experian Q3 Revenues Up 7% – Decision Analytics Grew by 16%

Experian issued its third quarter Interim Management Statement (Three months ending December 2013) reporting revenue growth of 5% at actual exchange rates and total growth at constant exchange rates of 7%.  Organic growth at constant exchange rates was 5%. Experian’s growth got significant lift from its Decision Analytics business.  Marketing services were surprisingly sluggish, and Latin America is impacted by ... Read More »

Experian Announces Board Changes

Experian’s Board announced the appointment of Don Robert, Chief Executive Officer as Chairman. He will succeed Sir John Peace.  Brian Cassin, Chief Financial Officer, will be appointed as Chief Executive Officer and will succeed Don Robert.  The appointments will be effective from the conclusion of the Experian’s Annual General Meeting (July 16, 2014). On 1 May 2013, Experian announced that Sir ... Read More »

Sales and Marketing Intelligence Services: Dun & Bradstreet Ranks Overall Highest in an Outsell Product Review

Dun & Bradstreet Sales & Marketing Solutions received the highest overall ranking in the recent Outsell product ranking report on “Sales and Marketing Intelligence Services”.  Outsell used D&B Sales & Marketing Solutions as an “umbrella” term which includes three of the company’s flagship products: Hoover’s, D&B360, and D&B Direct. Outsell reviewed five products in the Sales and Marketing Intelligence Services ... Read More »

OneSource Acquires Sales Enablement Provider SalesQuest®

OneSource Information Services announced the acquisition of SalesQuest – developer of the highly-respected CRUSH Report®.  With this acquisition, OneSource will now be able to offer its customers the information in SalesQuest CRUSH Reports, which deliver the most accurate, extensive, and up-to-date company profiles on Fortune 1000 and Global 500 companies. By incorporating the SalesQuest line of products, including the M3 Database and CRUSH Executive profiles, ... Read More »

Gupta to Pay $6.8m for Failed InfoGroup Buy-Back Bid

The Supreme Court of New York County has ordered InfoGroup founder Vin Gupta to pay financial advisor Blackstone Advisory Partners $6.8m for work the firm carried out on his behalf relating to his bid to buy back the database firm from investors. Vin GuptaInfoGroup, which at the time owned MR agency ORC, sacked Gupta in 2008, following an investigation which ... Read More »

B2B Prospecting Data just Keeps Getting Better

The most reliable and scalable approach to finding new B2B customers is outbound communications–whether one is using mail, phone, or email, or using rented or purchased lists.  B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size, and  job role/title. But new research indicates that B2B prospecting data is much more detailed these ... Read More »

Acxiom Q2 2013 Revenues Flat

Acxiom revenues were $276 million, down slightly compared to $277 million for the prior-year period.  Income from operations decreased to $20 million in the current quarter, compared to $30 million in the prior year.   Excluding unusual items, operating income for the quarter decreased 7 percent to $28 million as compared to $30 million in the prior year.  Operating cash flow ... Read More »

Harte Hanks Q3 Revenues Down 4.3%

Harte Hanks revenues decreased 4.3%, reflecting the continued volatility and uneven recovery in the global economic environment.   The company stated that it saw revenue decreases in virtually all industry verticals due to decreased marketing activity. The challenges facing the global technology industry are well documented and this was reflected in its technology vertical decreasing 6.9% compared to 2012, driven primarily ... Read More »

Veda Appoints Independent Directors Leading Up to IPO

Veda announced the appointment of Ms Diana Eilert, Mr Bruce Beeren and Dr Peter Shergold AC to their Board of Directors, along with the resignation of Mr Tony Duthie.  The new directors will join recent appointee as Chairman, Dr Helen Nugent AO, and previous directors, Mr Geoff Hutchinson and Mr Anthony Kerwick, along with the CEO and Managing Director, Ms ... Read More »