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B2B Marketing

Outsell Signature Event “ConvergenceNOW” a Great Success

BIIA extends its compliments to Anthea Stratigos, CEO and Co-founder of Outsell, and her team for producing an outstanding industry event “ConvergenceNOW!”  The event, which was co-produced with the Jordan, Edmiston Group, Inc. (JEGI), took place in the historic town of Versailles outside Paris.  Over twenty presenters covered a wide range of key topics on the convergence of content, technology, ... Read More »

Experian Launches Real-time Data Enhancement Product

Experian Data Quality, a part of Experian Marketing Services and a leading provider of data quality software and services, announced the launch of business data within its real-time data enrichment platform.  The offering leverages Experian Business Information Services’ extensive data resources to provide a deeper understanding of businesses at the point of interaction for improved lead routing and marketing personalization. ... Read More »

Dun & Bradstreet Names Technology Veteran Curtis Brown New Chief Information Officer

Dun & Bradstreet (NYSE:DNB) announced the appointment of Curtis Brown to the role of Chief Information Officer (CIO), reporting to Chief Operating Officer Josh Peirez, effective immediately.  Brown, who most recently served as Global Chief Technology Officer at AOL, assumes global responsibility for Dun & Bradstreet’s expanding portfolio of technology, proprietary data and related intellectual property. “As we continue to innovate ... Read More »

Business.com Launches New B2B Digital Media Platform

Business.com launches a new platform that transforms the way B2B marketers connect with buyers, accelerating the company’s mission of providing executives the ability to acquire the knowledge, products and services they need to run their businesses. The new platform and site uses a state of the art data platform, combined with a powerful content delivery system, to deliver high quality ... Read More »

Business.com Launches Next Generation of Product and Content

Business.com launches next generation of product and content to assist SMEs with BDC Market Experts.  These experts will provide daily, weekly, and monthly content that fits the unique business needs of our leaders and where they are in the buying process.  Starting in August, market experts in finance, marketing, sales, human resources, technology, and entrepreneurial will be featured on Business.com. ... Read More »

B2B Marketing is Falling Down on the Job – The List of Oft-forgotten B2B Marketing Imperatives

Ruth Stevens, BIIA’s Director, recently commented on failings in B2B Marketing: I heard a horror story the other day from a consumer packaged goods executive ranting about a meeting with a vendor.  “I gave the guy an appointment, and he spent the whole time presenting his product,” she said.  “[He] never asked me a thing about my situation, and what ... Read More »

Experian Q1 Revenues (fiscal 2015) Up 4% (3% Organically)

In the three months to 30 June 2014, total revenue from continuing activities increased by 4%, at constant exchange rates growth was 3% and organic revenue was unchanged. The difference relates mainly to the acquisitions of The 41st Parameter (41st Parameter) and Passport Health Communications (Passport) and to the translation effect of the movement in British pound sterling relative to ... Read More »

Dun & Bradstreet (D&B) Assigned Patent on Data Matching

Nine employees of D&B are named as co-inventors –  Congratulations BIIA member Dun & Bradstreet has been assigned a patent (8,768,914) developed by nine co-inventors for a “system and method for searching and matching databases. The co-inventors are Anthony J. Scriffignano, Bethlehem, Pennsylvania, David Allaway, Parsippany, New Jersey, Eric Gustafson, Palm Beach, Florida,Amy Hayenhjelm, Murray Hill, New Jersey, Edward Ohlson, Bethlehem, Pennsylvania, Courtney Shipman, Murray Hill, New Jersey, Larry Skahill, Parsippany, New ... Read More »

Salesforce.com Announces Strategic Partnership with Deutsche Telekom and Invests for Growth in Germany

Deutsche Telekom and Salesforce.com Now Strategic Partners in DACH (Germany, Austria, Switzerland).  Salesforce.com has selected Deutsche Telekom’s corporate customer unit T-Systems as the provider for the previously announced data centre in Germany, which will be powered 100 percent by renewable energy sources. This new data centre, salesforce.com’s first in Germany, is expected to support the company’s cloud computing services across ... Read More »

Creditreform Germany Reports 2013 Revenues Flat

Creditreform Germany reported domestic revenues of Euro 491 million for 2013 versus Euro 493 in 2012 (-.4%).  Worldwide revenues were Euro 547 million in 2013 versus Euro 551 million in 2012 (-.7%).  Unfortunately Creditreform no longer provides a revenue breakdown for its subsidiaries.   Without a breakdown of its services it is difficult to determine which services grew and which are ... Read More »

Manta Appoints New Chief Marketing Officer and Vice President of Sales

Manta announced it has made two key appointments to its management team: Dario Ambrosini joins the company as its first Chief Marketing Officer and Joey Glowacki joins as Vice President of Sales. With these additions, Manta gains leadership experience and expertise to support its strategic goals while maximizing its rapid growth. “Both Dario and Joey come armed with experience that ... Read More »

5 Steps to Customer Data Hygiene: It’s Not Sexy, But it’s Essential

Are you happy with the quality of the information in your marketing database? Probably not.  A new report from NetProspex confirms: 64% of company records in the database of a typical B2B marketer have no phone number attached.    Pretty much eliminates phone as a reliable communications medium, doesn’t it?  And 88% are missing basic firmographic data, like industry, revenue or employee ... Read More »

‘Google My Businesses’ Launched

Google launched ‘Google My Business’, a one-stop way for merchants to manage their presence on a variety of the company’s properties including search, maps and Google+. Business owners who had been using Places for Business or Google+ will be transitioned to the new platform. There is also an Android app that can be used to manage business information and respond to customer ... Read More »

Business Online Thailand Revenues Up 28% in Q1

Bangkok-based business information provider, Business Online (BOL), reported revenues of US$3.3 million, up 28% year-on-year.  BOL’s net income in the quarter was US$535,000, an increase of 20% compared to the same period last year. The company attributed the growth to higher revenue from some projects. Earnings per share in the period were Baht 0.02. More than half of BOL’s revenues ... Read More »

NetLine Corporation Launches Free B2B Content Syndication Service

NetLine Corporation announces the release a new product – ContentFlow.  ContentFlow is NetLine’s free B2B content syndication tool complementing its existing lead generation services. ContentFlow allows B2B companies to syndicate their professional learning business content on NetLine’s content network of over 15,000 web properties, reaching an estimated monthly audience of 75 million business professionals across more than 350 industry sectors. NetLine’s Content Marketing ... Read More »