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B2B Marketing

Exciting new Tools for B2B Prospecting

Finding new customers is a lot easier these days, what with innovative, digitally based ways to capture and collect data.  Early examples of this exciting new trend in prospecting were Jigsaw, a business-card swapping tool that allowed sales people to trade contacts, and ZoomInfo, which scrapes corporate websites for information about business people and merges the information into a vast ... Read More »

HG Data and EverString Form Strategic Partnership

Combining EverString’s powerful predictive analytics with HG Data’s vast install datasets will help clients precisely identify, target, prioritize, and engage with their top customer prospects HG Data and EverString, a predictive marketing and sales intelligence SaaS provider, announced that they have entered into a strategic partnership and reseller agreement. As part of this agreement, EverString’s algorithms for predictive lead scoring ... Read More »

Penton Acquires iNET Interactive

Penton announced that it has acquired iNET Interactive, a leading event and digital information company that focuses on the booming Cloud, Hosting and Data Center segments of the technology sector.  Industry sources expect these segments to experience annual growth of 25-30% in the years ahead.  “A core element of our strategy is creating scaled positions in advantaged sectors.  This acquisition doubles ... Read More »

Dun & Bradstreet Acquires NetProspex

Dun & Bradstreet (NYSE: DNB) announced that it has acquired NetProspex, the Massachusetts-based company that is a leader in B2B professional contact data and data management. The acquisition combines NetProspex’s comprehensive professional contact database with Dun & Bradstreet’s proprietary global business data and analytics. The combination of Dun & Bradstreet and NetProspex brings best-in-class capabilities to ensure professional contact data sets are accurate, complete ... Read More »

Infogroup Launches Integrated Marketing Solution for B2B Data Needs

New Sapphire suite of products includes expanded database of 140 million prospects and integrated solutions for list services, data verification and appending, and analytics Infogroup Media Solutions launches integrated marketing solutions providing marketers access to information on nearly every business decision-maker in North America.  The new Sapphire suite of products, which combines several Infogroup platforms into a one-stop shop for ... Read More »

HG Data Partners with Leadspace

Partnership to Take Predictive Analytics and Sales Funnel Analysis to a New Level.  Enhances Leadspace’s ability to generate laser-like sales and marketing targeting at both the company and the contact level for its customers HG Data, a global leader in competitive intelligence on installed technologies, announced the company has entered into a partnership with Leadspace, the leading B2B demand gen platform. ... Read More »

What the Growth of Inside Sales Means to B2B Marketers

I heard an arresting comment at the LeadsCon conference in New York in August.  The speaker claimed that inside sales has outstripped outside sales in B2B, a statistic that both surprised me and got me thinking.  Turns out, the statement was based on a recent study showing that inside sales is growing 7.5%, compared to field sales at only 0.5%, and that as ... Read More »

Bisnode Germany Launches Online Directory

Bisnode Germany announced the launch of „Bisnode Branchenverseichnis“, an online B2B directory.  The newly conceptionalized Online-Directory contains information on approximately five million German companies.  Completeness, acuracy and timeliness of data is veryfied by Bisnode.  The Online-Directory went live on November 18th providing a variety of features permitting companies to add relevant data to their  profiles:  Logos, pictures, video, social media ... Read More »

Acxiom Hires Key Executives

Appoints Recognized Leading Executives to Drive Growth of Global Analytics and Consulting Business, and Award-Winning Digital Impact;  New leader for West Coast Also Named Acxiom® announced three strategic hires, further strengthening its executive bench. Peter Davis joins as group vice president, global consulting and analytics.  He joins Acxiom from BCG consulting and also served as an advisor for McKinsey. Additionally, ... Read More »

HG Data Private Vendor Watchlist Profile: Value-Added Content Through Advanced Data Science

IDC recently published a report on HG Data.  The IDC Insight analyzes HG Data, a company playing in the value-added content market, and reviews key success factors: market potential, products and services, competitive edge, customers, and corporate strategy. Detailed sub-questions make up each of the five success factors, which are assigned a value from 1 (weak) to 4 (strong). Leveraging ... Read More »

NetProspex Ranked in the Top 10 Places to Work by the Boston Globe

NetProspex has been ranked 10th in the midsize business category of the Boston Globe’s annual list of the Top Places to Work in Massachusetts. This recognition is another in a long line of recognition NetProspex have received from prestigious award programs including Inc.’s 500/5000 and the Boston Business Journal’s Innovation All Stars. These are all huge honors, of course, but ... Read More »

Demandbase Introduces Sales Accelerator on Salesforce AppExchange

Demandbase receives investment from Salesforce Ventures, salesforce.com’s corporate investment group Demandbase announced the launch of a new application on the Salesforce AppExchange, Demandbase Sales Accelerator. Built expressly for B2B sales and marketing teams, Sales Accelerator automatically pushes critical account insights harvested from advertising and web site traffic into the Salesforce1 Platform. By converging these disparate data sets, Sales Accelerator helps bridge ... Read More »

D&B Joins Salesforce Analytics Cloud Ecosystem

Dun & Bradstreet Joins New Salesforce Analytics Cloud Ecosystem to Integrate Best-in-Class B2B Content and Analytics Dun & Bradstreet announced it has joined the Salesforce Analytics Cloud ecosystem to enable customers to instantly access actionable content and analytics with the Salesforce1 Platform. Utilizing Dun & Bradstreet’s global content and analytics capabilities through the Salesforce Analytics Cloud will empower organizations to ... Read More »

Dun & Bradstreet and Lattice Engines Announce Strategic Partnership

Dun & Bradstreet (NYSE: DNB) and Lattice Engines, a fast-growing provider of cloud-based predictive marketing and sales applications, announced a strategic partnership. Together the two companies will provide businesses with the data, insights and analytics required to identify which of their customers or prospects are most ready to buy. As a result, businesses may be able to increase conversion rates and deal ... Read More »