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B2B Marketing

Harte Hanks Announces Executive Leadership Change

Harte Hanks, a leader in developing customer relationships, experiences and defining interaction-led marketing, announced the appointment of Douglas C. Shepard as interim President and Chief Executive Officer, effective immediately. Mr. Shepard, the company’s Chief Financial Officer, succeeds Robert A. Philpott, who has stepped down as President and CEO, as well as from the Company’s Board of Directors, to pursue other ... Read More »

Linking Data is the Biggest Challenge for Global Marketers

Annual global research identifies linkage, technology and organizational structure as the three key challenges in digital marketing Digital marketers are facing an on-going battle getting to grips with the huge amounts of data they have to work with. The biggest hurdles and key priorities for marketers this year are dependent on having accurate, enriched data, linked together in a central location ... Read More »

Three barriers to B2B data-driven marketing

Ask any business marketer about the importance of data, and you’ll get plenty of good answers. “It’s essential,” they’ll say. “Data drives everything we do.” That’s a good thing, since marketers are under increasing pressure to manage, collect, and make use of data, according to a recent CMO Club/Gartner study. But in my experience, answers like this are just lip service. ... Read More »

Infogroup Media Solutions and dbSignals Form Strategic Marketing Partnership

Infogroup Media Solutions gains greater distribution capabilities for data services; dbSignals benefits from international data solutions dbSignals, a provider of next-generation marketing automation software, and Infogroup Media Solutions, a data-driven services and marketing solutions provider, announced they have formed a strategic marketing partnership to increase their offerings, especially to the underserved business-to-business market. Through its data partnership with Infogroup Media ... Read More »

Global Sources Launches Two New Verticals

Global Sources officially announced the launch of its fashion vertical as well as a gifts & home vertical. The verticals connect buyers and suppliers across what Global Sources refers to as five media channels: an online marketplace, a magazine, alerts, a mobile app and their series of trade shows. Several co-located shows close today at AsiaWorld-Expo including Fashion Accessories, Garments ... Read More »

Infogroup Lawsuit Against DatabaseUSA Heads to Trial

Contrary to erroneous published reports claiming Infogroup has lost its federal lawsuit against DatabaseUSA and its affiliated companies, the case will head to discovery phase and jury trial now that a judge has issued preliminary rulings. A District Judge denied Infogroup’s motion for preliminary injunction on March 30, but the court also explained in a 33-page opinion that the ruling “does not ... Read More »

Infogroup Launches “[email protected],” A Full-Service SMB Marketing Agency

Infogroup launched a marketing services agency, [email protected] The full-service agency offers custom marketing solutions, implementing multichannel campaigns to assist small and mid-size businesses target and reach their ideal audiences. [email protected] specializes in integrated online and offline campaigns, including search engine marketing (SEM), display advertising, remarketing, direct mail, email marketing, and custom calling campaigns to maximize return. [email protected] leverages Infogroup’s leading ... Read More »

Global 5000 Database Now 4,515 Active Records

For Q1 of 2015, Global 5000 finished with 4,515 active records in the database. The total revenue now represented by The Global 5000 companies exceeds $58 trillion – an amazing concentration of size and buying power in one marketing database. Based on overall worldwide figures we have seen in the press, this represents about 70% of the global GDP. During ... Read More »

Harte Hanks Announces the Sale of Its B2B Research Businesses

Harte Hanks announced it has entered into a definitive agreement to sell its B2B research businesses, Aberdeen Group and Harte Hanks Market Intelligence, to subsidiaries of Halyard Capital.  The company intends to use the proceeds from the transaction to support its strategic development.  Aberdeen Group and Harte Hanks Market Intelligence represented less than 5% of Harte Hanks’ total 2014 revenues.  The ... Read More »

HG Data: Becoming the De Facto Standard for Installed-technologies Intelligence

HG Data Reports Massive Year-Over-Year Growth in All Categories to Give Sales & Marketing Clients a Worldwide View of Technology Installs.  In addition to double- and triple-digit growth percentages, HG Data now provides its clients with technology-installation intelligence in 14 countries There’s a reason HG Data is quickly becoming the de facto standard for installed-technologies intelligence.  HG Data gives its clients ... Read More »

Where is B2B Data-driven Marketing Headed?

Data drives B2B marketing today, and it’s a fast-evolving arena.  New tools, new technologies, and most importantly, new buying behavior among businesses—these changes are accelerating the pace and driving new directions for B2B data-driven marketing.  In preparing my new book on the subject—to be published in June of 2015—I had a chance to speak to a variety of brilliant thinkers ... Read More »

Troubleshooting Your B2B Marketing Data Problems

Business-to-business data continues to challenge marketers, who need to identify and communicate with customers and prospects, but who run into thorny issues every day.  Problems range from duplicates, to key-entry errors, to missing data elements, and beyond.  Recently, Bernice Grossman and I worked with a group of savvy B2B marketers at a DMA conference to compile a list of difficult data problems. Here are ... Read More »

6 Thorny Data Problems that Vex B2B Marketers, and How to Solve Them

Business-to-business marketers are plagued by data problems. Business data is complex and fast-changing.  Customers interact with us through a variety of channels, and often provide us with conflicting information. Our legacy databases are not as robust as we need.  New tools and technologies emerge and must be evaluated.  It’s a never-ending battle. To shed some light on B2B data problems, Bernice ... Read More »

Named Account Marketing: New Tools to Reach a Limited Universe

Some B2B marketers know exactly what accounts are in their target market. What a luxury! These marketers can eliminate the old “spray and pray,” and focus all their attention and investment in a finite universe of prospects and current customers. It’s almost like mass customized selling, with maximum coverage and minimal waste. Best of all, a number of new tools ... Read More »

Who are the TOP Online B2B Marketing Businesses in Asia?

BIIA co-founder member recently issued a report the Top 30 online B2B businesses in Asia.  This report provides a ranking, based on website traffic, of the Top 30 online B2B businesses in Asia. The companies broadly fall into two categories, online sourcing platforms and online trade publications. In addition to ranking the companies, this report also includes profiles of companies new ... Read More »