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Audience Measurement

Nielsen and Alibaba launch ‘New Offer Advisor’

Nielsen has teamed up with Chinese eCommerce company Alibaba to launch a solution called ‘New Offer Advisor’, to help online retailers analyze their eCommerce performance, identify areas of market potential, and drive product innovation. Alibaba – generally recognized as the largest online and mobile commerce company in the world in terms of gross merchandise volume – will provide its transaction ... Read More »

In-Store Analytics Alliance for Nielsen

Nielsen has announced a strategic alliance with RetailNext, which provides in-store analytics for bricks-and-mortar retailers. Nielsen becomes RetailNext’s preferred channel for its service, which uses cameras and mobile tech to track shopper activities. This technology will now be combined with Nielsen’s sales performance, promotion, pricing, merchandising and assortment information, helping clients to understand what shopper behavior means for them and ... Read More »

Nielsen and INTAGE Form Joint Venture in Japan

Nielsen and Japanese researcher INTAGE are forming a joint venture company called Nielsen-INTAGE DigtalMetrics, to develop cross-platform ad effectiveness solutions.  The new firm will be officially launched on 1st April. The new venture will combine the Nielsen Online Campaign Ratings solution and INTAGE’s i-ssp consumer panel data. Users in Japan will be able to analyze consumers by segments such as brand ... Read More »

Nielsen Buys Digital Content Specialist Brandbank

Nielsen has announced the acquisition of Brandbank, which collects, manages and distributes FMCG product and brand image content, via digital means, for retail syndication across in-store, print promotional and e-commerce platforms. The deal includes the integration of Brandbank teams across the UK, France and seven other European nations, plus China, Thailand and Malaysia. Nielsen is also talking to Brandbank clients ... Read More »

Nielsen Acquires Media and Market Research Firm Affinnova

Nielsen has recently completed its acquisition of Affinnova, an international media and marketing research firm. The Affinnova team will become part of Nielsen’s Innovation Practice area, expanding the team globally and accelerating delivery of a suite of digitally-enabled, innovative solutions for every step of the new product development and activation process. “This is a great day for Nielsen and a ... Read More »

Adobe, Nielsen Form Digital Content Analytics Alliance

Adobe and Nielsen have formed a partnership that aims to track content and engagement metrics across multiple Internet protocol devices ranging from desktops to smartphones to tablets to TV and game consoles so chief marketing officers can get to one source of the truth. The effort combines one of the leading keepers of digital content ratings with Adobe’s analytics platform. ... Read More »

Nielsen Acquires Indicus Analytics (India)

Nielsen Holdings NV has acquired New Delhi-based Indicus Analytics Pvt Ltd, a data analytics, economic modelling and forecasting services provider, for an undisclosed amount. Established in December 2000, Indicus Analytics provides custom economic insights, analytics and data products for clients in consulting, ministries and policy groups, MNCs, and domestic companies across multiple sectors. Its data products include Market Skyline of ... Read More »

Nielsen Staff Layoffs

Nielsen is closing Scarborough Research’s call center in Sarasota, Florida, making 220 employees redundant by the end of September. Scarborough Research was founded in 1987 and was a joint venture between Nielsen and Arbitron, before the former acquired the latter last year.  The firm is now part of Nielsen’s Local Insight Suite, which provides measurement services across 210 markets nationwide, connecting ... Read More »

Nielsen and MMRD Announce Myanmar Joint Venture

Nielsen Holdings N.V. (NYSE:NLSN), and Myanmar Marketing Research & Development Co., Ltd (MMRD), the pioneer of research services in Myanmar with over 20 years of experience in the market,  announced a new joint venture collaboration/ The joint venture entity, Nielsen MMRD, will see the two organizations combine their collective solutions to help companies which are established in Myanmar or have plans to enter the market to understand ... Read More »

Nielsen Investors Plan Billion Dollar Share Sale

Nielsen Holdings N.V. (NYSE:NLSN), (the “Company”) announced that Valcon Acquisition Holding (Luxembourg) S.à r.l. (the “Selling Shareholder”) intends to offer for sale in an underwritten offering 30,000,000 shares of its common stock pursuant to the Company’s shelf registration statement filed with the Securities and Exchange Commission. In addition, the Selling Shareholder will grant the underwriters of the offering an option to purchase an ... Read More »

Nielsen launches “Local Buyer Reach”

Nielsen launches Local Insights product suite. Nielsen Local Buyer Reach connects what viewers watch with what they buy, by linking proprietary Nielsen local television viewing data with actual consumer transactions and auto registrations. The solution extends into 40+ buyer categories, including but not limited to, automotive, retail shopping, quick-service restaurants, and grocery stores. Available in all 210 DMAs, Local Buyer ... Read More »

Nielsen Statement on FTC Agreement with comScore

In paving the way for the successful completion of the Arbitron acquisition, Nielsen Holdings N.V. (NYSE:NLSN) and the Federal Trade Commission (FTC) agreed to terms as outlined in the FTC Decision and Order No. 131-0058, issued on September 20, 2013. Nielsen has submitted a signed agreement with comScore to the FTC for approval in potential fulfillment of the initial terms ... Read More »

Outsell Inc. Publishes “Information Industry Market Size & Share Rankings” Preliminary 2013 Results

  Outsell Inc. published its Market Size & Share Report, “Information Industry Market Size & Share Rankings: Preliminary 2013 Results”. Outsell estimates show that the industry grew in aggregate by 4.4% in 2013 to $753 billion, compared with growth of 3.5% in 2012. Search, Aggregation & Syndication, CRM and Human Capital Management grew at over 10%; Credit Information, Financial Information, ... Read More »