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YP Holdings

Yellow Pages (YP) Expands Digital Advertising Portfolio for National Brands, Announces Retargeting for Online Display

YP, the largest local ad platform in the U.S., aims to empower advertisers to turn insights into action by applying retargeting capabilities, powered by DataXu, to its 70 million “doers” using search history to identify and connect brands with a qualified audience across the web.  YP offers retargeting for online display advertising, to enable advertisers and agencies to extend their ability ... Read More »

YP Acquires Mobile Ad Company Sense Networks

The YP Group announced the acquisition of Sense Networks.  In an interview with Techcrunch, David Lebow, senior vice president and general manager of YP’s national markets group, stated that this was the company’s first acquisition since it launched in May 2012.  YP was formed from the merger of AT&T Advertising Solutions (publisher of the Yellow Pages) and AT&T Interactive, with Cerberus Capital Management ... Read More »

YP Launches as North America’s Leading Local Search, Media and Advertising Company

Former AT&T Advertising Solutions and AT&T Interactive units combine industry-leading assets to form standalone unit under YP Holdings.  Cerberus Capital Management acquires controlling interest YP Holdings LLC (“YP”), which combines the assets of AT&T Advertising Solutions and AT&T Interactive into North America’s largest local search, media and advertising company, launched with the closing of the acquisition of a controlling interest in YP ... Read More »