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Acxiom and Weibo Launch Big Data Marketing Platform “Audience Onboard”

New Platform Helps Advertisers Unleash the Value of First Party Data to Improve Audience Reach Acxiom® announced a strategic partnership with Weibo Corporation (Weibo), China’s leading social media platform.  As part of the relationship, Weibo will leverage the Acxiom Audience Operating System® (AOS ®) to deliver greater digital marketing efficiency to its advertisers in a privacy-compliant way via Acxiom’s data ... Read More »

SINA Q1 2014 Revenue Up 36%

SINA Corporation announced preliminary selected unaudited financial results for the fiscal quarter ended March 31, 2014.  The preliminary results are subject to change as the Company is still in the process of finalizing the financial results for the quarter. For the first quarter of 2014, the Company now estimates its preliminary unaudited financial results to be as follows:  Total net revenues* ... Read More »

China Tech Giants Choose US for ‘World’s Biggest IPO’

The Chinese e-commerce giant Alibaba has said it will float in the US to raise up to $15bn, while China’s twitter-like service Weibo is expecting a $500m listing in New York. The world’s biggest online retailer Alibaba abandoned plans for an offering in Hong Kong, after talks with regulators failed.  It is unknown whether it will choose the New York ... Read More »

Alibaba Partners with Weibo to Launch New Payment Service

Alipay, China’s leading e-payment company and an affiliate of the Alibaba Group, has partnered with Chinese microblogging platform, Sina Weibo, to launch a new payment platform called Weibo Payment. The new payment service is accessible through mobile app and website enabling Weibo users to make online and offline payments. According to Alipay, there are currently more than 400,000 retailers promoting ... Read More »

SINA Q3 2013 Revenues Up 21%

SINA Corporation revenues increased 21% year over year to $184.6 million.  Non-GAAP net revenues increased 22% year over year to $179.9 million, reaching the high end of the Company’s guidance between $176.0 million and $180.0 million. Advertising revenues grew 26% year over year to $151.6 million, within the Company’s guidance between $151.0 million and $153.0 million.  Non-advertising revenues increased 4% ... Read More »

Alibaba and Sina to Launch A Weibo-based E-commerce Platform

Alibaba and Sina are to announce a Weibo-based e-commerce platform at a press event later this week. The platform will integrate the system and data of Taobao and Tmall so that retailers will be able to sell goods to Weibo users like they have been doing on Alibaba’s marketplaces. The service is developed by an unnamed third-party e-commerce software company. ... Read More »