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BISNODE Acquires Grufman Reje and Vendemore

BIIA member Bisnode has acquired the Swedish consulting company Grufman Reje and the remaining shares of the co-owned marketing and advertising company Vendemore.  The acquisitions are the latest of a series of Nordic acquisitions.  Earlier this year Bisnode acquired Debitor Registret, one of the two largest players in credit information and credit assessment of consumers in Denmark and the remaining ... Read More »

Why Do Marketers Fail to Provide Warm Leads?

Many B2B companies with limited resources are struggling to meet growth demands. They are all asking themselves the same question: what marketing activities should we prioritize when we have neither the time nor the finances to do everything? Vendemore (a Bisnode company) has identified a successful marketing mix to provide warm leads for B2B market­ers within the IT-industry companies that ... Read More »