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Tapjoy

Tapjoy Acquired Korean Analytics company 5Rocks

Tapjoy stated that the acquisition could offer complete ad-tech and app-tech solutions for driving revenue and lifetime value (LTV) maximisation for app developers.  The deal will bring together its mobile advertising technology with 5Rocks’ predictive analytics and marketing automation services. Best known for its data science expertise, deep reporting, predictive analytics and mobile Customer Relationship Management (mCRM) platform, 5Rocks analytics ... Read More »