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SHIFT and Acxiom Partner to Maximize Marketing ROI by Combining Custom Audience Data and Media Buying Solutions

SHIFT, a leading marketing software company for social advertisers, announces the integration of Acxiom’s AOS into SHIFT’s Open Marketing Cloud, which provides tools for planning, optimizing and analyzing social advertising campaigns for global brands, including 10 of the top 20 largest advertisers in the world.  The integration brings data and media buying together, enabling marketers to drive more targeted campaigns ... Read More »