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Salesforce Debuts Analytics Mobile App

Salesforce has introduced the first mobile app for its Wave Analytics platform. Select iOS users are piloting Sales Wave Analytics, which Salesforce will release to the public at an undisclosed date. The app will connect to other services on Salesforce’s CRM platform to derive data and provide “actionable insight.” Features include sales-accelerator templates, historical analysis and a task-creation and deployment option called Sales Wave Actions. Partners might find ... Read More »

FirstRain Personal Business Analytics for Sales 2.0 on Salesforce’s AppExchange

FirstRain has added new analytics-based actions to raise the efficiency and productivity of the enterprise sales workflow within the Salesforce.com CRM platform. Using these actions, sales professionals can convert customer analytics into the activities that increase team collaboration, improve alignment with customer strategies, and drive revenue. With this new release, users can now do the following:  Advance sales cycles by ... Read More »

Microsoft Is Said to Evaluate Possible Bid for Salesforce

Microsoft Corp. is evaluating a bid for Salesforce.com Inc., after the cloud software provider was approached by another would-be buyer according to industry sources. Salesforce, which has a market value of almost $50 billion, is working with two investment banks to determine a response to approaches.  The San Francisco-based company’s options could include rebuffing any buyer, or working out a sale, people ... Read More »

Salesforce.com, Inc. Acquires Authentication Software Developer Toopher

Salesforce.com, Inc. has acquired Toopher Inc. an Austin based start-up that is known for its two step authentication security solutions. Toopher was launched in January 2011 by Evan Grim and Josh Alexander. Grim holds a PhD in software engineering from University of Texas while Josh Alexander worked as an adjunct professor for UT’s McCombs School of Business.  Together they formed ... Read More »

Salesforce Adds Capabilities to its Marketing Cloud with Predictive Decisions

Salesforce has added capabilities to its Marketing Cloud with the release of Predictive Decisions, which will give marketers greater power to make use of data to organize their campaigns. Predictive Decisions includes three key improvements. The Collect Beacon feature allows companies to insert a line of java script into their Web sites or mobile applications to observe and track consumer ... Read More »

Salesforce.com Is Bringing Greater Analytics Functionality To Mobile Devices

Salesforce.com revealed three new capabilities Wednesday that will extend Wave, the CRM giant’s recently released cloud analytics platform, to mobile devices.  The upcoming Wave release, set to go live in March, focuses entirely on mobile innovation with features designed specifically for smartphones that allow users to access, integrate and visualize data generated by Salesforce and partner applications. The three new ... Read More »

Salesforce.com Introduces Salesforce Files Connect

Salesforce.com has launched Salesforce Files Connect, a centralized file-sharing solution that enables business users to browse, search, and share internal and external files from a unified interface. Initially Salesforce Files Connect will natively integrate with Microsoft OneDrive for Business and SharePoint, but the company plans to add connectors for other file platforms, including Google Drive, in the next several months/ The ... Read More »

Salesforce Launches Tools for Building Private App Stores

Salesforce’s (NYSE:CRM) AppExchange Store Builder leverages technology used to create the company’s AppExchange store (offers business apps that work with Salesforce’s cloud apps) to allow enterprises to create custom stores for distributing and managing apps across multiple platforms. Salesforce is offering the solution for free to users who already have a Salesforce license, and charging $5/user/month to those who don’t. Gartner forecast last year 25% of enterprises will ... Read More »

Salesforce.com Adds Google’s Susan Wojcicki to its Board of Directors

Salesforce.com‘s Board of Directors is starting to read more like a Who’s Who list of tech, finance, and government figureheads.    The latest addition is Google stalwart Susan Wojcicki, who currently serves as CEO of YouTube. Wojcicki first joined Google in 1999. Prior to moving over to the video sharing service team in February 2014, Wojcicki was senior vice president of advertising ... Read More »

Salesforce Launches Salesforce1 Lightning Connect

Lightning Connect is a real-time integration that unleashes the full power of the Salesforce1 Platform on data stored in legacy back-office systems. Salesforce.com launched Salesforce1 Lightning Connect to integrate any data source with Salesforce. Lightning Connect is a new breed of real-time integration that unleashes the full power of the Salesforce1 Platform on data stored in legacy back-office systems. “Salesforce1 ... Read More »

Salesforce Data.com and Thomson Reuters Partner to Bring Wall Street Data Insights to Sales Reps

Salesforce Data.com announced a partnership with Thomson Reuters to connect sales reps to financial content for key deals they work on. The partnership focuses on arming sales reps with more relevant financial information and data on their key customers and prospects.  The agreement delivers Reuters News straight to sales reps directly through the Data.com and Salesforce1 dashboards. It can also ... Read More »

Salesforce.com Delivers Wave, the Salesforce Analytics Cloud

Salesforce.com announced Wave, the Salesforce Analytics Cloud. Wave is the first cloud analytics platform designed for every business user, making it easier than ever for anyone to explore data, uncover new insights and take action instantly from any device. Companies can now quickly deploy sales, service and marketing analytics, or build custom mobile analytics apps, using any data source—empowering everyone ... Read More »

Demandbase Introduces Sales Accelerator on Salesforce AppExchange

Demandbase receives investment from Salesforce Ventures, salesforce.com’s corporate investment group Demandbase announced the launch of a new application on the Salesforce AppExchange, Demandbase Sales Accelerator. Built expressly for B2B sales and marketing teams, Sales Accelerator automatically pushes critical account insights harvested from advertising and web site traffic into the Salesforce1 Platform. By converging these disparate data sets, Sales Accelerator helps bridge ... Read More »

D&B Joins Salesforce Analytics Cloud Ecosystem

Dun & Bradstreet Joins New Salesforce Analytics Cloud Ecosystem to Integrate Best-in-Class B2B Content and Analytics Dun & Bradstreet announced it has joined the Salesforce Analytics Cloud ecosystem to enable customers to instantly access actionable content and analytics with the Salesforce1 Platform. Utilizing Dun & Bradstreet’s global content and analytics capabilities through the Salesforce Analytics Cloud will empower organizations to ... Read More »

salesforce.com, Inc. Launches $100 Million Venture Fund

salesforce.com, inc. (NYSE: CRM) launched a $100 million venture fund to invest in companies developing mobile apps related to the Salesforce products.  The San Francisco-based customer relations and cloud services company didn’t disclose initial investment amounts. The fund has so far invested in I.am+, a brand created by Black Eyed Peas music group member William Adams to create consumer products that combine ... Read More »